Live broadcasts and accompanying digital platforms continue to grow in popularity as individuals seek new ways to engage each other on topics they’re passionate about. In response to the growing demand for connection while social distancing, Facebook has launched a new iOS and Android app called Venue. Venue acts as a digital companion to live events and will provide a place for users to interact in a novel and interesting way. Venue shares similarities with Twitter’s second screen feature, but this new app differs in several key ways, which we discuss below.
[Read more…]Facebook Remains the Dominant Social Platform [Infographic]
In case you missed it, social networks saw a massive jump in active users, as 8.6 million Baby Boomers joined social media between July 2015 and December 2016. Facebook in particular has seen continued growth over the years; the social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier. This is despite claims by Princeton researchers that Facebook would lose up to 80% of their users by 2017. Needless to say, rumors of Facebook’s death have been hugely exaggerated
Boosting Posts vs. Promoting Posts on Facebook
Do you know the differences between boosting posts and promoting posts on Facebook? It’s important to understand the similarities and differences so you can choose which is right for your advertising budget and marketing efforts.