Facebook is one of the most powerful platforms available for reaching and connecting with customers. Its popularity with all age groups makes it a must-have for all businesses, but many entrepreneurs aren’t taking its sophisticated advertising algorithms into account. If you’d like to gain deeper insight into the habits and mindset of your target audience, consider tuning into the Facebook attribution tool. Not sure what this is, or how to use it? Here, we share the basics on Facebook’s attribution tracking.
Facebook and Instagram Best Practices [Infographic]
10 Creative Secrets For Social Media Marketing [Infographic]
The world of social media can get a little bit dry for businesses with a well-kept social presence. After all, coming up with fresh and exciting ideas gets tough over time and it’s understandable to feel less than inspired every now and then. When your content is forced and fabricated, it’s obvious to you and to your customers. This is why it’s so important to craft a thoughtful social media marketing strategy.
Creating the Perfect Video Ads on Social Media [Infographic]
From massive companies to smaller firms, it seems like everyone and their mother has their eye on video marketing! Of course, it’s not without reason–time and time again, experts have found that video content reigns supreme in the digital marketing world. Unfortunately, that means there is a lot of competition out there. In order to create a successful video marketing campaign, you’re going to have to be smart and mindful.
The Current State of Social Media Algorithms [Infographic]
How to Determine Which Ads to Use for Your Business on Facebook and Instagram
With over 2.2 billion active monthly users on Facebook and 800 million on Instagram, these platforms are among the easiest ways to increase visibility and generate leads for your business. However, it can be difficult to know what the most effective advertisement is. Here are the variables to consider before launching a campaign on either platform:
Facebook Zero and Businesses
If you use Facebook, you’ve most likely heard about the changes the social media giant has made to its News Feed algorithm, which has sent publishers and small businesses scrambling to navigate the new dangerous waters of engagement bait and decreasing business page visibility. Here are some guidelines to keep your Facebook marketing strategy relevant:
What You Need To Know About The Facebook Algorithm Changes
As the audience, reputation, and perception of Facebook grows and changes, so must our methods of audience involvement and marketing. Users are calling for more meaningful content from friends and family, while disparaging published posts that feel impersonal, “spammy,” and inaccurate. In order to keep up with the demands of its users and fight its downward trend in traffic, the team at Facebook has rolled out new changes to the algorithm that determines which content appears in your News Feed.
Social Media Content is the New Storefront [Infographic]
There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has even changed the way we shop. In the era of social media influencers, it’s no surprise that people turn to Facebook, Instagram, and Pinterest for their retail needs, too.
Facebook Groups: Build a Community Around Your Brand [Infographic]
As you may have noticed, Facebook has quickly been rolling out Groups for Pages over the last few months. This new ability to “link” brands and groups is a tool that allows you to provide a more community-oriented setting for your followers or fans. If you want to bring your audience together with a common goal or passion, this could be a game changer for your presence on Facebook.
5 Signs You Need to Hire a Social Media Expert
Maintaining a social media presence is a no-brainer for businesses in a variety of industries. Getting your name into the status feeds of various platforms offers a slug of benefits. It helps your brand get recognized, improves your search engine rankings, and offers an easy way to update your audience with company news and discounts. Of course, it enhances customer service, too. In fact, 71 percent of consumers who have a positive experience with a company via social media are likely to recommend that company to friends and family. And it does all of this without much cost. [Read more…]
Facebook Remains the Dominant Social Platform [Infographic]
In case you missed it, social networks saw a massive jump in active users, as 8.6 million Baby Boomers joined social media between July 2015 and December 2016. Facebook in particular has seen continued growth over the years; the social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier. This is despite claims by Princeton researchers that Facebook would lose up to 80% of their users by 2017. Needless to say, rumors of Facebook’s death have been hugely exaggerated
Facebook Bringing Virtual Reality to the Masses
For years, and certainly since Back to the Future II hit theaters, we’ve heard talk about virtual reality. Positioned to be the next big thing, its reputation is one of possibilities and excitement. But, reputation aside, it hasn’t reached its potential. Facebook hopes to change that. [Read more…]
Essential Social Media Advertising Tips for eCommerce Businesses
Is your eCommerce business advertising on social media? If your answer is no, then you’re missing out on a prime opportunity to showcase products, build your brand, gain new customers, and engage in communities that are full of people who are interested in your products or services. Businesses who have fallen behind marketing trends shouldn’t worry; it’s never too late to begin. This guide will help you get started building a presence on social media in no time. [Read more…]
Can Social Recruiting Work for Your Office Space? [Infographic]
If you aren’t familiar with the term, social recruiting is the practice of recruiting candidates by using social media platforms as talent databases or for advertising job positions. One popular platform you might be familiar with for social recruiting is LinkedIn, but there are recruiting opportunities on many other social networks as well. This strategy has grown to be more common among small businesses and large corporations alike, and with the extent to which social media has grown, this should come as no surprise.
Why You Need to Start Using Facebook’s Lead Ads Feature
The key to successful advertising is reaching your audience, and not many platforms provide a larger audience than Facebook. Every day 1.09 billion users log into Facebook, making it the 3rd most viewed website in the world, and the perfect advertising platform. Last year the company took notice and launched Facebook lead ads. If you haven’t started already, utilizing lead ads can significantly improve your business. [Read more…]
Why the New Facebook Instant Articles Matter to Your Business and Marketing Strategy
The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
Facebook Canvas: A Game-Changer for Small Business
If you’re looking for a way to make a big first impression with your audience, Facebook Canvas is something you definitely want to look into. This is a new way of serving ads that has been designed entirely for use on mobile devices, and its designers promise higher click-through rates and more conversions. If this sounds exactly like what you’ve been looking for, you’re not alone. Canvas is Facebook’s response to everything that businesses have been saying about the hurdles they face in reaching their current and prospective customers. Don’t miss out on this exciting new way of communicating with all of your favorite people. Here’s everything you need to know about Facebook Canvas: [Read more…]
Early 2016 Predictions in Digital Marketing [Infographic]
One of the greatest, and arguably most challenging aspects of social media is that it’s constantly evolving. In 2015, we saw a huge leap from desktop to mobile, the rise of Instagram, and so much more. Based on the growth last year, one thing we can say for certain is that mobile use, and in turn mobile advertising, will explode in 2016.
If you plan to grow your social media presence, you should be paying attention to past, current, and predicted future trends. In the infographic below, you’ll see the trends that have shaped social media at the end of 2015 and the start of 2016. If you have any questions or would like to get started on your social media marketing strategy, contact one of our team members to schedule a consultation!
Your Own Social Media Checklist [Infographic]
If you’re new to using social media for business, it can definitely be overwhelming. With so many platforms and a constantly evolving industry, you will quickly find that it’s difficult for a new social media manager to keep up and balance their workload in a way that is effective and efficient. [Read more…]
Why Social Media Success Takes Time
The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges when it comes time to measure their performance. From generating leads, to establishing thought leadership, there’s a lot that can be achieved using this medium. A great rule to live by is that whenever there’s a tough decision to make, you should look at the experiences of those who have done it before. In a recent study performed by Social Media Examiner, almost 4,000 marketers were surveyed, and it was easy to see certain patterns in the way that businesses are using social media and how they are benefitting from it. [Read more…]
How to Manage Negative Social Media Comments
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
Facebook Advertising Demographics: How Well do You Know Your Customer? [Infographic]
All successful Facebook ads start the same way: with a thorough understanding of the customer. Targeting the right people can save you money and get you the best performance possible for each advertisement. Successful targeting can also help keep cost per click low, conversion rates high, and relevance scores higher than ever. Essentially, targeting the right people can give your marketing campaign the boost you’ve been waiting for. [Read more…]
Bluetooth Beacon: Facebook’s New Tool for Businesses
Earlier this year, Facebook introduced Place Tips as a fresh way for companies to reach out to customers. The program connects brick and mortar businesses to visiting Facebook users in real time, while clients are physically in the store. [Read more…]
What, When, and How to Share on Social Media [Infographic]
When you post on social media, there are a few key factors you should take into consideration. First and foremost, the content you share should be relevant to your audience. You must ask yourself, “Will my followers appreciate or take away something from this?” If the answer is no, skip it. When it comes to your posting schedule, you should keep in mind that every social network has a different peak time. Let those time frames be your starting point, but make adjustments according to your particular audience. This will get you the highest amount of views, likes, and shares. Once you have a grasp on what and when to share, stay consistent and continue to make things interesting for your followers. Follow these tips and you will build a loyal following in no time! [Read more…]
Facebook Groups for Business Growth
If you have a Facebook Page for your business and use Facebook Groups for personal networking, it’s time to combine their marketing forces by utilizing Facebook Groups for professional growth.
You can create Facebook Groups for your business as a way of staying connected with your customers. Here are a few ways to reach out to your clients with Facebook Groups: [Read more…]
Marketing to the Consumer of 2015
As you have probably already realized, the way people make purchases has drastically changed over the years. The average consumer is not what he used to be, and we can thank the evolution of technology for that! Your customers are going to do a fair amount of research, and look for the opinions of others, before they even consider buying. People are taking full advantage of the information and social media channels available right at their fingertips. Your marketing strategy must keep up with these changes, or you’ll get left behind. That’s why it’s so important for you, as a brand, to stay connected with your patrons through the online networking world. This infographic will give you an idea of what you can expect from the average customer of today. [Read more…]
Social Media Etiquette Guide [Infographic]
Social media has changed the way businesses interact, and the way you do so directly affects your company’s image. If you don’t use the right etiquette, you won’t be getting the most out of using the various social media channels. This is why it’s so important to find a balance between being entertaining and sales-oriented, or you’ll find your business page losing momentum. The following infographic shares tips and tricks for staying on task on each of the popular social media websites.
The Ultimate Guide to Hashtags [Infographic]
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
Fun and Functional Social Media Features You Never Knew Existed
So many features to explore, so little time. As technology advances, so do the features offered on social media networks such as Facebook, Twitter, and LinkedIn. Some of these features are strictly for fun and others have a specific function. Here’s a look at some of the most popular social media features you never knew existed.
[Read more…]
The Social Media Checklist For Business [Infographic]
Define, create, get social! Utilizing social media in your marketing plan is extremely beneficial, but it doesn’t have to be extremely hard. Once you understand the basics, you can develop an online presence and grow your business! But what is it that you need to understand, these ‘basics’?
This checklist is a great start for business owners, and just like any marketing plan you have to define ‘who’? Who is your target market? Some social media platforms even let you delve deeper than age, gender, and location, too, which can really help you zoom in on your potential customers.
The next big ‘basic’ is creating content that is interesting, beneficial, appealing and shareable! Once you determine the right platforms for you to use, you can share your content and start conversations that will generate leads! If you are interested in furthering your social media efforts and learning what the right social media channels are for you and are seeking original and creative content for your biz, contact us today! [Read more…]
Facebook Page Dimensions Cheat Sheet [INFOGRAPHIC]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
Improving Your Facebook SEO
Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page: [Read more…]
4 Ways to Optimize Facebook Ads to Increase Customer Engagement
Running ads on Facebook can make or break your bottom line. While Facebook offers an amazing platform through which you can communicate your message, running successful advertisement campaigns through the social media giant can be confusing. The fact is, if you don’t know what you’re doing, it could end up costing you big time. To avoid costly mistakes, follow these tips to demystify the elusive world of Facebook ads. [Read more…]
Surprising Facts about Content Marketing
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
Hashtag Etiquette 101
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
A Visual Guide to Facebook Ad Specifications [Infographic]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
Boosting Posts vs. Promoting Posts on Facebook
Do you know the differences between boosting posts and promoting posts on Facebook? It’s important to understand the similarities and differences so you can choose which is right for your advertising budget and marketing efforts.
5 Years of Social Media: Look How Far We Have Come
Think back to 2008. Now, I’m sure one can’t recall exactly what they were doing that year but in 5 years from now, even if we don’t remember parts of pop culture, we can guarantee that whatever we were doing we were all fully engulfed in social media. Social media has changed the way we interact on personal and business levels. This infographic looks back on something that has become part of our every day lives and is still continuing to grow: [Read more…]
Top Tips for Posting on Facebook, Twitter, Pinterest, and LinkedIn [INFOGRAPHIC]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
How To Work Around the Facebook Algorithm Change
Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. [Read more…]
Facebook Star Ratings
In the last year, Facebook has been testing star ratings through desktop and mobile “Local Search” as well as on content on Timeline. It has also randomly asked users to rate locations they had been to on the desktop site’s sidebar.
Now, Facebook is testing these ratings on Pages on their desktop site, allowing users to rate any place they want to. The ratings are then featured on the page. Currently, it is only available for a portion of Facebook’s user population. [Read more…]
Facebook Embedded Posts
Facebook has a network effect, with each user that joins, it becomes more valuable. People expect that Facebook will keep its users engaged for a while to come, which adds even more value when a business integrates with Facebook. Before, you could comment and like a page on Facebook – but now you can take a post from your Facebook page and embed it into your website so people can like and comment directly on the blog. [Read more…]
How to Create the Perfect Social Media Post: an Infographic
This infographic, produced by mycleveragency, can get you thinking about what the ideal post entails and how you can create one. This is handy to keep around for community managers and those looking to perfect their social media skills.
Facebook Graph Search – The Ultimate Tool for Facebook Marketing
Facebook Graph Search is a feature that can be used as a great marketing tool for any company using Facebook to promote themselves. Through Graph Search, businesses can learn more about their Facebook fans than ever before. Focused searches reveal results that are more accurate than ever, giving businesses previously untapped insight.
History of the Internet: an Infographic
The following infographic displaying the history of the Internet is courtesy of Who Is Hosting This.
Boosting Your Business with Facebook Advertising
With over a billion users, Facebook has become one of the best advertising tools for businesses. Its advertising options are easy enough for a novice to use, but popular enough to attract large businesses. Simply put, Facebook is one of the best places to place an ad these days.
Facebook Introduces Hashtags – What You Need To Know
Build a Career out of your Social Media Obsession
The following infographic is brought to you by University of Florida Online Masters in Social Media. You CAN make a career out of social media!
Tips for Marketing Your Business on Instagram
Social media channels have helped consumers see into ‘who’ businesses are rather than just what their product is. With Instagram taking over mobile screens everywhere, it’s no surprise businesses are jumping onboard to be seen by the 100 million monthly users.