Web presence is a huge part of running a successful business. People no longer use a phone book to find businesses; instead they do a simple Google search. Ensuring your company ranks high on search engines can turn a moderate success into an astounding one. If you’ve come to our website, chances are you already know this, and are ready to make your mark on the web. A step in the right direction to a strong web presence is Google’s Search Console (most commonly known as Google Webmaster Tools). [Read more…]
Things are never boring in the realm of search engine marketing. When it comes to search engine optimization for Google, in particular, you just never know what will happen from one day to the next. Throughout the 4th quarter of 2015, the tech and marketing industries were buzzing with speculation over proposed algorithm updates, anticipated features, and the general behavior of Googlers around the globe. Those expected changes came earlier than we thought they would, and search engine marketers everywhere are wondering what could possibly happen next. [Read more…]
One of the greatest, and arguably most challenging aspects of social media is that it’s constantly evolving. In 2015, we saw a huge leap from desktop to mobile, the rise of Instagram, and so much more. Based on the growth last year, one thing we can say for certain is that mobile use, and in turn mobile advertising, will explode in 2016.
If you plan to grow your social media presence, you should be paying attention to past, current, and predicted future trends. In the infographic below, you’ll see the trends that have shaped social media at the end of 2015 and the start of 2016. If you have any questions or would like to get started on your social media marketing strategy, contact one of our team members to schedule a consultation!
The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges when it comes time to measure their performance. From generating leads, to establishing thought leadership, there’s a lot that can be achieved using this medium. A great rule to live by is that whenever there’s a tough decision to make, you should look at the experiences of those who have done it before. In a recent study performed by Social Media Examiner, almost 4,000 marketers were surveyed, and it was easy to see certain patterns in the way that businesses are using social media and how they are benefitting from it. [Read more…]
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
Google+ is a great platform for marketing your business and boosting your online visibility. You can use it as your business page, in the same vein as you would Facebook and LinkedIn. There are a handful of easy ways to expand your reach via Google’s social network. Here is a simple guideline to help you improve your Google+ presence: [Read more…]
Hashtags on Google+ can be a very useful tool for directing more traffic to your posts. Google+’s hashtags work a little differently than Twitter’s or Facebook’s do, however. By learning the ins and outs of hashtags on Google+, you can reach more people from outside your circles and expand your overall visibility. [Read more…]
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Authorship is a great new feature offered by Google that allows authors to link published content to their google profile. Google Authorship offers immeasurable benefits to hobby bloggers and professional writers alike.
Content creators place a lot of value in their work, and they place a lot of emphasis on the ability to share what they produce. By using this exciting new way of broadcasting their message, writers can ensure that their thoughts are communicated to a relevant and receptive audience. [Read more…]
Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence. Many sites have spent years building killer content that grabs attention and delights the audience.
A website, whether for personal or business use, is a labor of love in today’s digital environment. It makes sense that business owners and webmasters want to make the fruits of their labor as visible as possible, not only for marketing purposes, but also because of a feeling of pride in the work they have produced. Thus, search engine optimization was born. [Read more…]
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines. [Read more…]
Google+ is more than a social media platform; it can also be a useful tool in increasing your search rankings. The first link posted onto a Google+ page provides link equity to the website that is being shared. This is called a DoFollow link. DoFollow links make up a key portion of SEO rankings and they work with PageRank, link context, and others to decide your rank under certain keywords. By taking advantage of these links you can boost your SEO rankings. [Read more…]
In August, Google quietly launched its new “Hummingbird” search algorithm. This overhaul of the search system is the first dramatic change since 2001 as it completely replaces the existing algorithm. Hummingbird has increased accuracy and speed in search results. It is designed to concentrate on the searcher’s intent instead of the individual search terms. This new system affects 90 percent of searches. [Read more…]
Hashtags have been widely used on many social platforms as they allow users to join conversations on a particular topic. In May, Google+ was the latest social media player to introduce hashtags. Recently, Google has announced that their search engine will feature these hashtags, meaning users will be able to search for hashtags shared on multiple social platforms.
Google Glass, simply by virtue of its name, is intriguing. But what is it? What will it do for you? Google Glass looks similar to a pair of glasses, but is a resource comparable to a smartphone.
Many consumers use Google for their search engine needs, but do not fully understand what goes on and what SEO and ranking actually means. Although only about a quarter of the people surveyed indicated that social media does not influence their decisions with regards to search results, that does not mean that they’re not using their social channels to stay connected with their favorite companies, or leave vital feedback. Here’s a great infographic on Google search & SEO:
The following infographic is brought to you by University of Florida Online Masters in Social Media. You CAN make a career out of social media!
We have all manipulated our social media accounts and sites to get our names high on the rank list. But what many have not considered in this equation is how powerful author rank is with Google+1’s and the infamous ‘likes.’
Over the last few years we’ve seen a sea of change in the way search engines (primarily Google) rank websites. Until recently, the most effective technique for ranking on page one for any given term was simple brute force: use your primary keyword regularly throughout your content, and build as many links as possible back to your site using that keyword as the anchor text.
As you’d expect, this technique was open to all sorts of manipulation. Those with enough money could simply buy links, and while the algorithms used by the search engines weren’t quite simple enough to be fooled every time, it was common to see poor quality sites at the top of the SERPS (search engine result pages).
Blogging is an art form, and a skill that takes time to perfect. With the influx of blogging being a relatively new concept, there are important do’s & don’ts to become familiar with in the blogging sphere in order to make your posts successful and frequently visited.
Any person can use a blog, whether it be for business or personal use, and it offers a platform to speak to readers on a more personal level than say, the New York Times. Whether you are just beginning or a blogging regular, here’s a list of important blogging faux pas you should never commit: