There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has even changed the way we shop. In the era of social media influencers, it’s no surprise that people turn to Facebook, Instagram, and Pinterest for their retail needs, too.
In case you missed it, social networks saw a massive jump in active users, as 8.6 million Baby Boomers joined social media between July 2015 and December 2016. Facebook in particular has seen continued growth over the years; the social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier. This is despite claims by Princeton researchers that Facebook would lose up to 80% of their users by 2017. Needless to say, rumors of Facebook’s death have been hugely exaggerated
Twitter is an excellent place for your company to raise brand awareness, increase conversions, and build relationships with your customers. Not only is it beneficial for big name companies, but it has also become a necessity for building your personal brand and growing your professional network. Ultimately, it is a powerful tool that any company and entrepreneur should be utilizing!
The world of marketing has come a long way in the last several years, but one thing remains true: email marketing has always been and still is an effective medium! It can be a primary driver of traffic to your website if you know how to maximize the potential. Not only does email marketing have high conversion rates, but as you grow your contact list, you can continue to monetize it by promoting several of your products and services.
If you aren’t familiar with the term, social recruiting is the practice of recruiting candidates by using social media platforms as talent databases or for advertising job positions. One popular platform you might be familiar with for social recruiting is LinkedIn, but there are recruiting opportunities on many other social networks as well. This strategy has grown to be more common among small businesses and large corporations alike, and with the extent to which social media has grown, this should come as no surprise.
One of the greatest, and arguably most challenging aspects of social media is that it’s constantly evolving. In 2015, we saw a huge leap from desktop to mobile, the rise of Instagram, and so much more. Based on the growth last year, one thing we can say for certain is that mobile use, and in turn mobile advertising, will explode in 2016.
If you plan to grow your social media presence, you should be paying attention to past, current, and predicted future trends. In the infographic below, you’ll see the trends that have shaped social media at the end of 2015 and the start of 2016. If you have any questions or would like to get started on your social media marketing strategy, contact one of our team members to schedule a consultation!
Most business owners have started to realize just how important it is to maintain their reputation on social media. However, it’s easy to lose sight of how valuable it can be for creating sales and reaching new potential customers. [Read more…]
If you’re new to using social media for business, it can definitely be overwhelming. With so many platforms and a constantly evolving industry, you will quickly find that it’s difficult for a new social media manager to keep up and balance their workload in a way that is effective and efficient. [Read more…]
The pressure to create original, captivating, and shareable content is constantly growing. Your competition is pumping out incredible blogs, graphics, and videos, so staying ahead is a must! As you have probably realized by now, visual content is king – more people are likely to remember what they learn from appealing graphics than from plain text. You should be taking advantage of the power of infographics. [Read more…]
The traditional world of marketing has changed immensely, thanks to today’s average consumer. Your customers are becoming increasingly skilled at surfing the web and are more likely than ever to overlook classic advertisements. Because of this, marketers are finding more efficient ways of communicating with potential clients – through content marketing. [Read more…]
If you’re a small business owner and/or use the internet regularly, you’ve probably noticed how popular visual content has become. In an ever-changing world of technological growth, keeping up with current digital marketing trends is absolutely vital. These days, countless successful companies are creating their own custom graphics and videos, and they’re excelling at it. Is your business doing the same? [Read more…]
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
All successful Facebook ads start the same way: with a thorough understanding of the customer. Targeting the right people can save you money and get you the best performance possible for each advertisement. Successful targeting can also help keep cost per click low, conversion rates high, and relevance scores higher than ever. Essentially, targeting the right people can give your marketing campaign the boost you’ve been waiting for. [Read more…]
When it comes to social media, the hashtag is one of the most powerful tools around. Although it was originally used on Twitter, the hashtag is now used across several social media platforms. It can be used to carry on a conversation with a broad and diverse audience by linking your posts to users who are interested in that particular topic. Tagging keywords, phrases, and other strings of text helps other like-minded individuals keep track of conversations and topics. [Read more…]
It’s no secret that visual content has started to take center stage in content marketing. Images and videos receive many more likes, favorites, and shares on social media, which has caused an evolution in marketing. As companies turn to social media as a way to connect with and capture the attention of consumers, there is a growing need for new content. To stand out above your competitors, you need to share fresh and exciting information that your followers will find shareable. [Read more…]
Retweets are the backbone of the Twitter community, so theoretically, your content could be exposed to the millions of people who use Twitter daily, all through the power of this mechanism. The countless micro-communities are intertwined, so every user is connected somehow. There is an art to getting retweets, however. Just like with any other social network, it requires work on your end. [Read more…]
Digital marketing has become the best advertising investment for businesses; traditional advertising pales in comparison to the opportunities digital marketing brings your company. Consumers are more connected through the internet now than ever, and it’s important that you keep up with the constantly evolving world of social media and online sharing.
Going digital doesn’t just connect you with your customers – it gives you the chance to interact with them in real time. A lot of large corporations have already gone digital, so building up your brand’s online presence will help you compete with these competitors. If you still have any doubt, the following infographic gives you the top 10 benefits of using digital marketing. [Read more…]
As you have probably already realized, the way people make purchases has drastically changed over the years. The average consumer is not what he used to be, and we can thank the evolution of technology for that! Your customers are going to do a fair amount of research, and look for the opinions of others, before they even consider buying. People are taking full advantage of the information and social media channels available right at their fingertips. Your marketing strategy must keep up with these changes, or you’ll get left behind. That’s why it’s so important for you, as a brand, to stay connected with your patrons through the online networking world. This infographic will give you an idea of what you can expect from the average customer of today. [Read more…]
Visual content is an incredible marketing tool. People are naturally attracted to images, they’re extremely shareable, and they have quickly become a huge part of social media. Pictures are much more likely to catch (and keep) your viewers’ attention than a huge wall of text. However you decide to incorporate visuals into your content, there are a few things you must remember to ensure that your brand gets the most out of them. This infographic goes over the 5 steps you can take to get the most viewer engagement out of your visual content. [Read more…]
Social media has changed the way businesses interact, and the way you do so directly affects your company’s image. If you don’t use the right etiquette, you won’t be getting the most out of using the various social media channels. This is why it’s so important to find a balance between being entertaining and sales-oriented, or you’ll find your business page losing momentum. The following infographic shares tips and tricks for staying on task on each of the popular social media websites.
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
Staying in touch with the ‘young people’ has always been extremely important for businesses to maintain relevancy within trends & keep pace for the future ones. And quite frankly, it’s getting harder and harder to escape the Millennial conversation as it is! Don’t ignore this conversation, Millennials are a huge buying force. Being part of the dot com era, businesses can learn a lot about leveraging technology in their marketing efforts by discovering how to connect with this generation. Spend time learning how to get your content to connect with Millennials to ensure you are appealing to the ‘spending’ masses now and well into the future!
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
Define, create, get social! Utilizing social media in your marketing plan is extremely beneficial, but it doesn’t have to be extremely hard. Once you understand the basics, you can develop an online presence and grow your business! But what is it that you need to understand, these ‘basics’?
This checklist is a great start for business owners, and just like any marketing plan you have to define ‘who’? Who is your target market? Some social media platforms even let you delve deeper than age, gender, and location, too, which can really help you zoom in on your potential customers.
The next big ‘basic’ is creating content that is interesting, beneficial, appealing and shareable! Once you determine the right platforms for you to use, you can share your content and start conversations that will generate leads! If you are interested in furthering your social media efforts and learning what the right social media channels are for you and are seeking original and creative content for your biz, contact us today! [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
You may think the rules are simple for social media, but this marketing outlet for businesses is more than just having a profile online. Engagement, correct followers, personality, etc… are not only areas that mistakes are made, but not making these errors can act as rules of thumb for creating an effective strategy! With access to virtually free marketing, businesses should shift their focus to social media marketing because it is the future for advertising, brand management, customer relations, public relations and so much more. Avoid these mistakes to improve sales and engagement for your business! [Read more…]
It’s nearly impossible to find a business that is not on at least one social network. Well, it’s for a reason. Social media provides a remarkable platform for marketing- and advertising, and public relations, and reputation management. It serves a huge purpose for businesses and is extremely beneficial for them, too. So how are small businesses leveraging social media marketing and what should you implement into your plan ASAP?
Social media marketing has become a huge industry and professionals spend a lot of time and money strategizing, posting, planning, promoting, and more for their clients. With all the work that goes into this, one should understand what is actually coming out of these efforts. Is all this work effective? The ROI of social media is astounding. Here is how to measure the results of this fruitful marketing. You are definitely getting out of it, what you put into it!
It’s hard to believe we are coming into the holiday season already! Well, ok, we aren’t exactly there quite yet but now is the time to start planning your business strategies for the holidays, which is a very big deal. Which networks do you need to spend the most time on? How is your current strategy going to change? Stay the same? These are a few things to think about when planning your social strategy this holiday season; here’s what else your business must consider: [Read more…]
Social media isn’t just good for business- it is business. Marketers work hard to generate leads, help develop the brand, create invaluable connections and showcase the value of their product. Social media has become the overlap between marketing, public relations, advertising, sales, and much more. In other words, it is extremely important for a business to have it. See why else social media is crucial for you business and what it is doing to help benefit you! [Read more…]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
Social media has become a large part of the modern day business plan. The internet itself has developed into an effective business tool and so many industries benefit from social media marketing efforts, including public relations, marketing and advertising. Social media can be used to help manage business images, customer relations, press releases and much, much more, but just a decade ago, public relations looked nothing like it does today. Whether you just have a moment to reflect on the history of this industry or are curious to see how social media affects public relations, this infographic will help you understand this bustling industry! [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]
Emerging trends are taking our social networks by storm. So what features should you be focusing on? What channels do you need to increase your efforts? Find out what businesses want to do more of, see less of, and get more interaction in, in this infographic! The tides are turning in the social media-sphere, make sure your efforts are where it counts. [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Think back to 2008. Now, I’m sure one can’t recall exactly what they were doing that year but in 5 years from now, even if we don’t remember parts of pop culture, we can guarantee that whatever we were doing we were all fully engulfed in social media. Social media has changed the way we interact on personal and business levels. This infographic looks back on something that has become part of our every day lives and is still continuing to grow: [Read more…]
The power of visual content marketing has been exponential. Many of us did not realize how impactful pictures and images would be against content full of verbiage. If you don’t realize how important it has been, just think about what the popular web apps have been in the past year: Instagram, Pinterest, SnapChat, Vine…all focused on images. See what the trends have been and what the predictions are for the future in this infographic. What do you think, will visual content still be king? [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
Whether you don’t know where to start with social media marketing or you’d like to set and maintain goals (New Year’s Resolution, anybody?!) this checklist is sure help you boost business. One of the major aspects of this type of marketing is maintaining a presence, being active, and consistent. That’s why we love this checklist, it is sure to help you do just those things. Go through it to help set goals and start seeing a positive ROI from your social media marketing efforts! [Read more…]
The statistics say it all: blogs have improved businesses across the board. Did you know that B2B companies that blog generate 67% more leads per month than those who don’t? We are reading blogs, we are talking about blogs, and we are sharing blogs. If you are looking to expand your business and your name, blogging is a great and low cost tactic to add to your marketing plan! [Read more…]
It was an exciting year for social trends where some new media channels rose to the top and others fizzled away. Here are some exciting facts to look back on in the world of social media which took businesses by storm in 2013! What exactly were we sharing last year?? Here is an ever popular infographic everyone used to share information to let you know! [Read more…]
Social media is an integral part of marketing for small and large businesses, but sometimes it can be confusing. Different channels can be used for different reasons and purposes- but if you don’t understand each social outlet it can be challenging to create the most effective marketing plan for your business. Check out the Navigating Social Media guide below to help familiarize yourself with the different social media channels and learn the best way to utilize them! [Read more…]
Twitter has become an invaluable tool in marketing, for big and small businesses alike. While social media for personal purposes seems relatively simple, there are different strategies for small businesses to use. Check out the interactive flowchart below to help you get a grasp on how to benefit from this social media channel with the small business guide to Twitter. This guide can help you with a range of questions you may have about Twitter and your business, from simple to complex! [Read more…]
Just like any other social media channel, Instagram has become a great tool for business marketing. With the ability to capture an audience with the use of images, which are extremely powerful in social media marketing, it is a tool that should be used correctly to gain the viral effect it has. Here is how to utilize Instagram for your business: [Read more…]