It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could communicate with our friends and family. Fast forward to the modern era and social media isn’t just how we keep in touch with friends from high school; it’s also how we check in with our parents, how we get our news, and how we choose which businesses to solicit. Yes, it’s practically a one-stop-shop offering everything we need to know.
As one of the largest professional social media networks, LinkedIn is an excellent tool for growing your personal brand and building your network. However, if you’re serious about marketing yourself or your business on this platform, it’s crucial that your profile is refined and easily accessible. You’re competing with many professionals in your field, so ensuring that you have an “all-star” profile is imperative.
With more than 450 million users worldwide, LinkedIn is a very powerful tool for B2B marketing. Leverage your own profile, LinkedIn group membership, published content, and company pages to help your B2B business grow. Below, we’ll share some tips for making new connections, finding leads, and growing sales. [Read more…]
If you aren’t familiar with the term, social recruiting is the practice of recruiting candidates by using social media platforms as talent databases or for advertising job positions. One popular platform you might be familiar with for social recruiting is LinkedIn, but there are recruiting opportunities on many other social networks as well. This strategy has grown to be more common among small businesses and large corporations alike, and with the extent to which social media has grown, this should come as no surprise.
Since its launch in 2003, LinkedIn has grown to be one of the most widely used and respected professional networks. By the end of its first month in operation, the platform had approximately 4,500 members across the globe. Today, LinkedIn has over 400 Million users, and it is undoubtedly the most important available resource for professional networking. Despite all of this, there has been one facet of the LinkedIn user experience that has been just a bit disappointing. [Read more…]
As one of the largest social media networks, LinkedIn is a great place to promote your work and connect with other professionals. If you’re serious about marketing yourself or your business online, then you need to make your profile more easily accessible. Here are five steps to improving your visibility on LinkedIn: [Read more…]
So many features to explore, so little time. As technology advances, so do the features offered on social media networks such as Facebook, Twitter, and LinkedIn. Some of these features are strictly for fun and others have a specific function. Here’s a look at some of the most popular social media features you never knew existed.
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
In this technological day and age, social media is playing a bigger part than ever in keeping people connected. With this technology, it is also possible for businesses to leverage the power of social media to create strategic partnerships and land lucrative business deals. LinkedIn is one social network that, when used effectively, is an essential tool for any professional. For those wondering how to utilize LinkedIn to maximize their success, these helpful tips should come in handy. [Read more…]
LinkedIn publishing is a great resource for increasing your professional audience. Publishing articles on this network requires knowing how to use its channels, headlines, and images effectively. [Read more…]
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
LinkedIn is becoming the major networking website for businesses. It has grown from simply being a collection of resumes to a beneficial tool for furthering one’s career. By taking advantage of LinkedIn’s features, professionals can improve their profile and network. Here’s how we recommend using LinkedIn: [Read more…]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
Social media is always evolving and it is important to look forward as the year comes to a close. Businesses will need to reevaluate their strategies and look to the new trends that are emerging to keep up with consumers.
2014 is going to be an important year for social media and the following trends will be needed to take into consideration when planning your overall strategy.
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
If one thing is certain it’s that the Internet is here to stay, and any business that fails to understand the importance of a solid online presence is sure to fall behind. While most of us have come to understand that a business needs a well-designed website as a bare minimum, relatively few seem to understand the true marketing potential of a strong presence in social media.
Times are changing. Customers now expect to be able to speak directly with the businesses they deal with. They expect a conversation, and they often prefer not to deal with businesses that don’t listen and respond. Social media is key, and yet all too many businesses farm out the job of presenting their public face to social media consultants who simply don’t know what they’re doing.
So how can you avoid this? What questions do you need to ask your prospective consultant to figure out if they have what it takes to create your social presence? Well, here are ten questions that will help you sort the wheat from the chaff.
Over the past couple of years, social media sites have evolved greatly. Many business owners have started to use social media networking given its huge marketing potential. Pinterest, Twitter, Facebook, Instagram, LinkedIn and Google+ are only a few of the most popular social media platforms. Here are some social media predictions for 2013:
There’s little doubt that LinkedIn is the most important social network for professionals looking to network, grow their business, and connect with new and existing clients. However, of the 187 million users who were registered with the site as of November 2012, only a small fraction truly optimize their profiles to make it easy for potential clients to find and contact them.
If you’re one of the millions of people who are missing out on all LinkedIn has to offer, here are just a few best practices for setting up your LinkedIn profile in a way that not only makes you much more discoverable, but also makes you look like a professional any client would want to work with.
Those of us who’ve been online since the early days have watched the Internet turn into something of a monster. Back in the early days if we wanted to catch up with a friend, relative or colleague we’d fire off an email and eagerly await a reply. It may have taken a few days before we received a response, but it worked after awhile.
Companies used to spend tons of money on print advertising-snail mail campaigns, coupons, ad spots in mainstream media, etc. And now? The practice of paying for print advertising is becoming obsolete. It kind of makes sense-we’re not using paper like we used to, so why would it be logical to pay for print ads?