As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead generation. Meta continues to be a focal point for marketers, offering a diverse range of tools to reach their target audience. In a recent guide, Meta shares an overview of its lead generation ad options for Facebook: Lead Ads, Message Ads, and Call ads. Each of these ad types prompt viewers to reach out.
[Read more…]Social Media Hacks to Make Your Content Stand Out [Infographic]
Looking for ways to elevate your content? You’ve come to the right place!
Social media engagement is a key metric for any business or brand that uses digital marketing to connect with their audience. It’s a measure of how well your content is resonating with your followers, and it can be a powerful indicator of your success.
[Read more…]2023 LinkedIn Company Page Best Practices [Infographic]
Richard van der Blom’s 4th annual LinkedIn algorithm report has been published, and some fascinating data has come out of it! The report discusses the steps business owners can take to maximize LinkedIn performance, based on the analysis of over 10,000 LinkedIn posts.
[Read more…]5 Marketing Tips Inspired by Amazon [Infographic]
When it comes to innovative marketing tactics, there is one company that reigns supreme: Amazon. One of the top 10 most valuable brands in the world, it’s easy to see that this company has done something very right–and we can learn a thing or two from them! A simplified customer journey, superior customer service, and personalization truly set Amazon apart.
[Read more…]21 Tips to Create More Appealing Blog Posts [Infographic]
Small Business Guide to YouTube Marketing [Infographic]
When someone mentions using social media as a tool for marketing your small business, the first things that come to mind are probably Facebook, Instagram, and Twitter, but YouTube should definitely be on your radar. Because it’s a video platform and is known for huge names and influencers, smaller brands often underestimate its usefulness for their marketing efforts.
What You Need to Know About Google Ads’ Mobile Targeting Changes
Google Ads is an excellent tool for fine-tuning your marketing campaign and reaching more potential customers. Google Ads has recently responded to the growing need for better mobile targeting, as many users spend more time on a smartphone than on a desktop or laptop. Here, we share the latest insights into the newest changes and provide tips on how you should adapt.
The Impact of Video Marketing
Digital marketing is ever-evolving, so it can be challenging to keep up with the fast-paced changes. Recent studies have shown that if you’re not using video marketing, you may be missing out on a large part of your target audience. People of all ages and backgrounds tend to gravitate toward videos, but not all video content will have the desired effect. If you’d like to learn the newest trends in marketing with video, we share the details here:
Why You Should Make Your Content More Personal [Infographic]
It’s 2018–the days of de-personalized, generic content marketing are over. Your audience wants a more tailor-made experience. Your irrelevant ads are no longer tolerated by people on social media, so it’s time for your marketing strategy to evolve. These days, people expect to see valuable content that’s not only pertinent, but worth their time. [Read more…]
Tips to Improve Your Copywriting Technique
Although marketing methods continue to evolve, one technique has remained a mainstay. The power of copywriting can have a profound influence on your target audience, but this skill is often elusive and difficult to master. To improve every avenue of your marketing strategy, focus on the copywriting technique to connect with your customer base. Interested in learning how you can improve your communication through written word? Here, we share a few valuable tips that can be integrated into any marketing campaign:
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Understanding Segmentation in Marketing
To stay competitive in our ultra-connected world, you’ll need to embrace the power of segmentation in marketing. Today’s consumers are savvy, and expect brands to get to know them on a personal level. The individual is more important than ever, and your business can reap the benefits of getting personal with clients through the use of segmentation strategies. There are several methods of segmentation to consider, and we break down their importance below.
What You Need to Know About IGTV
Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is currently one billion users strong, and can have a powerful effect on your marketing strategy. Interested in incorporating IGTV into your marketing campaign? Here’s what you need to know about the new platform:
How to Improve Your Email Marketing Campaign
There’s a lot that goes into a thriving marketing campaign. SEO, social media, and email marketing should all be part of your strategy for maximum impact and lead generation. If you’re experiencing solid results with social media and SEO but your email marketing campaign isn’t as successful as you’d like, there are steps you can take to improve its effectiveness. Consider the following tips:
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Organic vs. Paid Social: What’s Best For Your Business?
There are many ways to approach marketing, but there’s no question that social media is one of the most effective ways to connect with clients. When crafting your strategy, you may be curious whether it’s worth your while to invest in organic vs. paid social (or both). Each have advantages and disadvantages, and we’re here to help you understand their key differences. Here’s what you need to know about these two forms of social media marketing:
Lead Generation and Blogging
For people who want to drive traffic to their online business, blogging isn’t the cherry on top of the sundae: it’s the ice cream itself. In other words, it’s a necessity, up there with having a social media presence and a website.
The Importance of Blogging for Your Business
Consumers these days want more than the basic interaction with the businesses and products they use. Building a lasting relationship with your customers means meeting all of their needs, including their desire to be a part of a community. One way to engage the clients you have and reach a broader audience is by blogging. Here, we share all the reasons why writing a blog is beneficial for your business.
The Current State of Social Media Algorithms [Infographic]
5 Steps to Creating the Best Content [Infographic]
Consistently creating engaging, fresh, and share-worthy content is a great way to boost brand awareness and build a following. Sounds promising, right? Well, it’s not always so easy, and you likely already know this if you’ve ever had to keep up with your marketing strategy. You’ll have days where you feel a loss of motivation, deal with a lack of information, or simply can’t decide what topics to write about. What does your audience really enjoy, anyway?
Digital Marketing for Small Businesses on a Budget
No matter how big your business may be, having a well-thought out digital marketing plan is essential in 2018. A challenging aspect of having a small business on a tight budget is determining how to get the most bang for your buck in an ever-changing digital landscape. Here are some effective ways to reach customers without breaking the bank:
The Rise of the Story Format [Infographic]
First introduced by Snapchat in 2013, the story format has truly been a game changer for individuals and social savvy businesses alike. If you’ve spent any time on Instagram or Snapchat, you have probably already noticed the popularity around it. Brands, public figures, and everyday people use this posting format to share a look into their daily lives. This virtual storytelling has been adopted and transformed by Instagram and WhatsApp, who some experts believe have even risen in popularity above Snapchat.
Should You Advertise With Yelp?
There are several ways to advertise your business online. Facebook, Google, and Yelp continue to develop cutting edge ways to deliver your ads to tailored audiences, yet the method that produces the best results largely depends on each individual business. Yelp Ads can prove to be the step that gains you loyal customers, or it could turn out to be a wasted long-term investment, yielding few results. Here are some points to consider when determining whether or not you should use Yelp Advertising.
Optimizing Your Emails for Short Attention Spans [Infographic]
While many believe that shrinking attention spans are caused by social media, texting, video games, and television, it’s becoming apparent that emails are NOT to blame. In a recent study, it was found that the average time spent reading an email increased by nearly 7% between 2011 and 2016, to 11.1 seconds. This increase is impressive, but it’s still short!
5 Signs You’re In Desperate Need Of A Social Media Professional
Once upon a time, companies did business solely offline. Brick and mortar? Check. Word of mouth advertising? Check. A radio ad when you felt like splurging? Check.
The Importance of Influencers
“Influencer” is among the buzzwords we marketing professionals like to throw around. But what exactly is an influencer? And, more importantly, why are they so vital to business?
How Long Does it Take to Rank in Google? [Infographic]
You work hard to boost your organic SEO, making changes across your website and social media profiles, but just how quickly will these changes affect your rank in Google? There are many factors involved and there is no simple answer to this question, but you can be confident that your (or your SEO specialist’s) efforts are not all for naught.
Content Marketing: Why It’s a Must-Do for Every Business
Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about numbers, too. Why? Because stats matter. Numbers are what quantify a process and tell you if something is working.
Social Media Content is the New Storefront [Infographic]
There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has even changed the way we shop. In the era of social media influencers, it’s no surprise that people turn to Facebook, Instagram, and Pinterest for their retail needs, too.
Will Social Media Ever Go Away?
It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could communicate with our friends and family. Fast forward to the modern era and social media isn’t just how we keep in touch with friends from high school; it’s also how we check in with our parents, how we get our news, and how we choose which businesses to solicit. Yes, it’s practically a one-stop-shop offering everything we need to know.
Facebook Groups: Build a Community Around Your Brand [Infographic]
As you may have noticed, Facebook has quickly been rolling out Groups for Pages over the last few months. This new ability to “link” brands and groups is a tool that allows you to provide a more community-oriented setting for your followers or fans. If you want to bring your audience together with a common goal or passion, this could be a game changer for your presence on Facebook.
Should You Hire An SEO Expert?
SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above all. Since then, the game has changed – the quality of your content is more important than the keyword count. But, does that mean search engine optimization is no longer important? Not at all. [Read more…]
5 Signs You Need to Hire a Social Media Expert
Maintaining a social media presence is a no-brainer for businesses in a variety of industries. Getting your name into the status feeds of various platforms offers a slug of benefits. It helps your brand get recognized, improves your search engine rankings, and offers an easy way to update your audience with company news and discounts. Of course, it enhances customer service, too. In fact, 71 percent of consumers who have a positive experience with a company via social media are likely to recommend that company to friends and family. And it does all of this without much cost. [Read more…]
Top Five Content Marketing Tips
Content marketing is a vital part of business, particularly small and medium-sized businesses. This is because smaller companies can’t rely on their reputations alone. Why? They don’t have one yet! Getting yourself out there is the only way to get noticed. [Read more…]
The Essentials for a Killer Newsletter Marketing Campaign
Per Livewire, 54% of the globe uses email – by the end of 2017, there will be 3.7 billion people who log on to get news, communicate with loved ones, and do business. This is important for companies to realize: if you’re not using email, you’re living in the dark ages. [Read more…]
The 5 Keys to Digital Marketing
Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business owner, you’re well aware of this – you’ve adapted to the times and replaced traditional marketing, at least in part, with digital marketing. But, is that enough? [Read more…]
Facebook Bringing Virtual Reality to the Masses
For years, and certainly since Back to the Future II hit theaters, we’ve heard talk about virtual reality. Positioned to be the next big thing, its reputation is one of possibilities and excitement. But, reputation aside, it hasn’t reached its potential. Facebook hopes to change that. [Read more…]
The Ultimate LinkedIn Cheat Sheet [Infographic]
As one of the largest professional social media networks, LinkedIn is an excellent tool for growing your personal brand and building your network. However, if you’re serious about marketing yourself or your business on this platform, it’s crucial that your profile is refined and easily accessible. You’re competing with many professionals in your field, so ensuring that you have an “all-star” profile is imperative.
Why Twitter Matters to Marketing [Infographic]
Twitter is an excellent place for your company to raise brand awareness, increase conversions, and build relationships with your customers. Not only is it beneficial for big name companies, but it has also become a necessity for building your personal brand and growing your professional network. Ultimately, it is a powerful tool that any company and entrepreneur should be utilizing!
32 Steps on the Local SEO Success Roadmap
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Essential Social Media Advertising Tips for eCommerce Businesses
Is your eCommerce business advertising on social media? If your answer is no, then you’re missing out on a prime opportunity to showcase products, build your brand, gain new customers, and engage in communities that are full of people who are interested in your products or services. Businesses who have fallen behind marketing trends shouldn’t worry; it’s never too late to begin. This guide will help you get started building a presence on social media in no time. [Read more…]
Insights from the Million Most Shared Articles of 2016 [Infographic]
One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
Why Your Business Should Consider Using Promoted Video Pins on Pinterest
The photo and idea-sharing platform, Pinterest, has recently launched promoted video pins in order to stay relevant in the eyes of businesses that have joined in social media’s shift towards video marketing. While the platform’s video ads are only available to businesses working with a Pinterest account team, recent success has the platform’s newest ad unit primed for an eventual push into the small business sector. If promoted video pins sound like an attractive advertising option for your business, here are a few key points to keep in mind before you begin. [Read more…]
Tips for Making Your Boring Business Blog More Engaging
If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
Email Marketing: 21 Ways to Quickly Grow Your List [Infographic]
The world of marketing has come a long way in the last several years, but one thing remains true: email marketing has always been and still is an effective medium! It can be a primary driver of traffic to your website if you know how to maximize the potential. Not only does email marketing have high conversion rates, but as you grow your contact list, you can continue to monetize it by promoting several of your products and services.
Exciting Updates to the World of Social Media
Social media platforms are constantly evolving, and as a business owner, it’s crucial to stay on top of the latest capabilities to ensure you’re using them to maximize your ROI. We’re here to help you decode how these changes can help your business grow. Here are the latest updates to keep in mind from Instagram, Facebook, Twitter, Snapchat, and Google: [Read more…]
The Optimal Length for Social Media Content [Infographic]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your fingertips, keeping your marketing strategy fine-tuned should be a priority. With that in mind, a crucial (yet often overlooked) detail to give thought to is the length of each your posts.
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Why You Need to Start Using Facebook’s Lead Ads Feature
The key to successful advertising is reaching your audience, and not many platforms provide a larger audience than Facebook. Every day 1.09 billion users log into Facebook, making it the 3rd most viewed website in the world, and the perfect advertising platform. Last year the company took notice and launched Facebook lead ads. If you haven’t started already, utilizing lead ads can significantly improve your business. [Read more…]
Why the New Facebook Instant Articles Matter to Your Business and Marketing Strategy
The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
The Continued Growth of Social Media – 2016 [Infographic]
When you invest your time and money into anything, you want to be sure you’re covering all bases. With that in mind, it only makes sense that you should always keep an eye on the latest social media trends and statistics. In the last 5 years alone, social media has grown immensely. It’s not slowing down anytime soon, so do your best to prepare for changes as they come!
Instagram Analytics for Businesses That Want to Improve Their Social Listening
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
Medium 101: A Basic Overview for Businesses
You may or may not have heard of Medium by now, but its slow and steady rise to popularity tells us that it has the potential for longevity. That’s saying a lot when you’re talking about social media, a dynamic environment that seems to change by the minute. Only time will tell how things will go for Medium, but for now, we’re saying it’s worth learning about. So, let’s dive right in. [Read more…]
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