SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above all. Since then, the game has changed – the quality of your content is more important than the keyword count. But, does that mean search engine optimization is no longer important? Not at all. [Read more…]
Maintaining a social media presence is a no-brainer for businesses in a variety of industries. Getting your name into the status feeds of various platforms offers a slug of benefits. It helps your brand get recognized, improves your search engine rankings, and offers an easy way to update your audience with company news and discounts. Of course, it enhances customer service, too. In fact, 71 percent of consumers who have a positive experience with a company via social media are likely to recommend that company to friends and family. And it does all of this without much cost. [Read more…]
Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business owner, you’re well aware of this – you’ve adapted to the times and replaced traditional marketing, at least in part, with digital marketing. But, is that enough? [Read more…]
As one of the largest professional social media networks, LinkedIn is an excellent tool for growing your personal brand and building your network. However, if you’re serious about marketing yourself or your business on this platform, it’s crucial that your profile is refined and easily accessible. You’re competing with many professionals in your field, so ensuring that you have an “all-star” profile is imperative.
Twitter is an excellent place for your company to raise brand awareness, increase conversions, and build relationships with your customers. Not only is it beneficial for big name companies, but it has also become a necessity for building your personal brand and growing your professional network. Ultimately, it is a powerful tool that any company and entrepreneur should be utilizing!
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Is your eCommerce business advertising on social media? If your answer is no, then you’re missing out on a prime opportunity to showcase products, build your brand, gain new customers, and engage in communities that are full of people who are interested in your products or services. Businesses who have fallen behind marketing trends shouldn’t worry; it’s never too late to begin. This guide will help you get started building a presence on social media in no time. [Read more…]
One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
The photo and idea-sharing platform, Pinterest, has recently launched promoted video pins in order to stay relevant in the eyes of businesses that have joined in social media’s shift towards video marketing. While the platform’s video ads are only available to businesses working with a Pinterest account team, recent success has the platform’s newest ad unit primed for an eventual push into the small business sector. If promoted video pins sound like an attractive advertising option for your business, here are a few key points to keep in mind before you begin. [Read more…]
If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
The world of marketing has come a long way in the last several years, but one thing remains true: email marketing has always been and still is an effective medium! It can be a primary driver of traffic to your website if you know how to maximize the potential. Not only does email marketing have high conversion rates, but as you grow your contact list, you can continue to monetize it by promoting several of your products and services.
Social media platforms are constantly evolving, and as a business owner, it’s crucial to stay on top of the latest capabilities to ensure you’re using them to maximize your ROI. We’re here to help you decode how these changes can help your business grow. Here are the latest updates to keep in mind from Instagram, Facebook, Twitter, Snapchat, and Google: [Read more…]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your fingertips, keeping your marketing strategy fine-tuned should be a priority. With that in mind, a crucial (yet often overlooked) detail to give thought to is the length of each your posts.
The key to successful advertising is reaching your audience, and not many platforms provide a larger audience than Facebook. Every day 1.09 billion users log into Facebook, making it the 3rd most viewed website in the world, and the perfect advertising platform. Last year the company took notice and launched Facebook lead ads. If you haven’t started already, utilizing lead ads can significantly improve your business. [Read more…]
The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
When you invest your time and money into anything, you want to be sure you’re covering all bases. With that in mind, it only makes sense that you should always keep an eye on the latest social media trends and statistics. In the last 5 years alone, social media has grown immensely. It’s not slowing down anytime soon, so do your best to prepare for changes as they come!
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
You may or may not have heard of Medium by now, but its slow and steady rise to popularity tells us that it has the potential for longevity. That’s saying a lot when you’re talking about social media, a dynamic environment that seems to change by the minute. Only time will tell how things will go for Medium, but for now, we’re saying it’s worth learning about. So, let’s dive right in. [Read more…]
Creating well-written and relevant blog posts is a huge factor in reaching your target market, but that’s only half the battle. With so much other content and competition on the web, you have to really set yourself apart if you want to get noticed. While your writing style depends on your personality and goals, there are certain ingredients that every great blog post needs.
As we’ve stated before, 2015 was a pivotal year for digital marketing. With the way things are going, it’s safe to say that 2016 (and beyond) will be huge for video marketing. The increase in connected customers has led to innovations in platforms and a growing preference for video marketing.
Between April 2015 and September 2015 alone, daily Facebook video views increased by a staggering 4 million views, and it hasn’t slowed down one bit. It might just be time for you to focus a little bit of your attention to creating videos and sharing them on Facebook, Instagram, Snapchat, Vine, and similar platforms. In the infographic below, you can see just how important it is to get started on your video marketing strategy.
Things are never boring in the realm of search engine marketing. When it comes to search engine optimization for Google, in particular, you just never know what will happen from one day to the next. Throughout the 4th quarter of 2015, the tech and marketing industries were buzzing with speculation over proposed algorithm updates, anticipated features, and the general behavior of Googlers around the globe. Those expected changes came earlier than we thought they would, and search engine marketers everywhere are wondering what could possibly happen next. [Read more…]
One of the greatest, and arguably most challenging aspects of social media is that it’s constantly evolving. In 2015, we saw a huge leap from desktop to mobile, the rise of Instagram, and so much more. Based on the growth last year, one thing we can say for certain is that mobile use, and in turn mobile advertising, will explode in 2016.
If you plan to grow your social media presence, you should be paying attention to past, current, and predicted future trends. In the infographic below, you’ll see the trends that have shaped social media at the end of 2015 and the start of 2016. If you have any questions or would like to get started on your social media marketing strategy, contact one of our team members to schedule a consultation!
The term “online marketing” encompasses everything from pay-per-click advertising to reputation management and even the most complicated email drip campaigns, and that is not even the tip of the iceberg. One thing that all methods of digital marketing have in common, though, is that they are all about your image and the relationships you form (…or fail to form, as the case may be). In the modern world, whether you are a multi-million dollar corporation or a single freelancer, you will be expected to constantly prove your worth and expertise. Here’s how blog commenting can help you accomplish that: [Read more…]
When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by your future customer. What a powerful way to connect with your audience! You should take advantage of the opportunity that is right in front of you, but in order to do that, you’ll need to learn what works and what doesn’t. Here are a few Instagram best practices for business: [Read more…]
Most business owners have started to realize just how important it is to maintain their reputation on social media. However, it’s easy to lose sight of how valuable it can be for creating sales and reaching new potential customers. [Read more…]
When it comes to mass communications, email marketing is one of the most effective ways to market a business. With the ability to use sophisticated segmentation methods, this strategy is great for capitalizing on leads and generating additional touch points. There is one catch, however. In order for your message to get across, people must first actually open the email that you are sending. Without a strong subject line, your efforts may be completely ignored. It’s amazing how important a few words can really be. A great subject intrigues the reader and makes them want to learn more. It should be a one line sentence that is both upfront and engaging. [Read more…]
If you’re new to using social media for business, it can definitely be overwhelming. With so many platforms and a constantly evolving industry, you will quickly find that it’s difficult for a new social media manager to keep up and balance their workload in a way that is effective and efficient. [Read more…]
Do you ever wonder if your Facebook ads are reaching the right people? You spend so much time researching your customers and trying to craft just the right message for your advertisements. With the aim that business will soon be booming, you finally start a campaign, then hope for the best. “Maybe I’ll get some likes,” you think to yourself. You assume that the ad will drive the right visitors to your business; maybe they will even buy your products. Unfortunately, in spite of all the in-depth analytic tools that Facebook has given us over the years, it has been difficult to evaluate whether or not your ads were actually delivering those desired results. However, all of that is about to change. [Read more…]
The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges when it comes time to measure their performance. From generating leads, to establishing thought leadership, there’s a lot that can be achieved using this medium. A great rule to live by is that whenever there’s a tough decision to make, you should look at the experiences of those who have done it before. In a recent study performed by Social Media Examiner, almost 4,000 marketers were surveyed, and it was easy to see certain patterns in the way that businesses are using social media and how they are benefitting from it. [Read more…]
You’ve probably heard marketing professionals mention the phrase “search engine optimization“, or SEO, at some point in time, but what exactly does it mean? Even for the most tech-savvy of people, the process may seem complex and confusing. Nevertheless, SEO is an important part of marketing your product or services online. Whether you’re brand new to the concept or interested in brushing up on your knowledge, there are some important facts you should keep in mind before delving into your own website’s SEO. [Read more…]
Over the years, social media has become one of the fastest developing industries for marketers everywhere. In the beginning, many companies had trouble seeing the value of hiring a social media manager. Today, however, new platforms continue to sprout and employers are scrambling to find specialists who can keep their companies up to date. Every year, we find a handful of organizations that want to remain on the cutting edge when it comes to their social media presence. As always, this year is sure to have its fair share of innovation that will help take us to the next phase of the digital age. [Read more…]
A well laid-out digital strategy is important for any organization looking to appear on the first page of results for online search engines. Without a plan of action, many businesses fall to the wayside as well-optimized ones begin to take up the top spots in search rankings. While it may seem difficult at first, there’s actually a lot you can do as a business owner to improve the exposure your website has on sites like Google and Bing. It all begins with a solid keyword strategy. [Read more…]
Now that Instagram ads are available to businesses, you’ve probably considered getting in on the action and creating your own. Instagram has over 300 million users and is backed by Facebook, so now is as good a time as any to see how your business can benefit from them. Getting started can be tricky to navigate, so we’ve laid out the process. All you have to do is take some ad-worthy photos! [Read more…]
The pressure to create original, captivating, and shareable content is constantly growing. Your competition is pumping out incredible blogs, graphics, and videos, so staying ahead is a must! As you have probably realized by now, visual content is king – more people are likely to remember what they learn from appealing graphics than from plain text. You should be taking advantage of the power of infographics. [Read more…]
Periscope is one of the newest social platforms out there, so it’s exciting to see how brands and businesses are using it to promote themselves. Aside from developing content, growing your Periscope audience is an important step to fostering your social presence. This exciting new app can open the door to new ways of connecting with your clients and potential customers—why not see what everyone’s talking about and learn what Periscope can do for you! [Read more…]
The traditional world of marketing has changed immensely, thanks to today’s average consumer. Your customers are becoming increasingly skilled at surfing the web and are more likely than ever to overlook classic advertisements. Because of this, marketers are finding more efficient ways of communicating with potential clients – through content marketing. [Read more…]
If you’re a small business owner and/or use the internet regularly, you’ve probably noticed how popular visual content has become. In an ever-changing world of technological growth, keeping up with current digital marketing trends is absolutely vital. These days, countless successful companies are creating their own custom graphics and videos, and they’re excelling at it. Is your business doing the same? [Read more…]
The latest app to join the social media crowd, Periscope, is the next big social marketing tool. It came on the market a year ago, and Twitter quickly snapped it up because it saw the potential in live video streaming. Periscope was developed to let people see the world through other’s eyes and it certainly does that. Now, it’s time to use this live streaming technology to grow your business. [Read more…]
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
All successful Facebook ads start the same way: with a thorough understanding of the customer. Targeting the right people can save you money and get you the best performance possible for each advertisement. Successful targeting can also help keep cost per click low, conversion rates high, and relevance scores higher than ever. Essentially, targeting the right people can give your marketing campaign the boost you’ve been waiting for. [Read more…]
Twitter has become more and more important for companies to increase their exposure. With almost 300 million active users, this network is an invaluable tool for entrepreneurs and large businesses alike. This means that, theoretically, you could get your message across to millions of individuals just by tweeting. While that fact alone is incentive enough to start putting your thoughts into the Twitter-verse, you should keep the following tips in mind and strategize first! [Read more…]
If you’re a small business owner, you know how important stylish and effective digital and/or print graphics can be in marketing. Luckily, it is possible to work on the look of your website or make your own eye-catching images without having to spend a lot of money on a professional designer. Here are the top five online resources that can help you with your graphic design needs: [Read more…]
When it comes to social media, the hashtag is one of the most powerful tools around. Although it was originally used on Twitter, the hashtag is now used across several social media platforms. It can be used to carry on a conversation with a broad and diverse audience by linking your posts to users who are interested in that particular topic. Tagging keywords, phrases, and other strings of text helps other like-minded individuals keep track of conversations and topics. [Read more…]