Understanding Segmentation in Marketing

To stay competitive in our ultra-connected world, you’ll need to embrace the power of segmentation in marketing. Today’s consumers are savvy, and expect brands to get to know them on a personal level. The individual is more important than ever, and your business can...

What You Need to Know About IGTV

Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is currently one billion users strong, and can have a powerful effect on your marketing strategy. Interested in incorporating IGTV into...

How to Improve Your Email Marketing Campaign

There’s a lot that goes into a thriving marketing campaign. SEO, social media, and email marketing should all be part of your strategy for maximum impact and lead generation. If you’re experiencing solid results with social media and SEO but your email marketing...

Lead Generation and Blogging

For people who want to drive traffic to their online business, blogging isn’t the cherry on top of the sundae: it’s the ice cream itself. In other words, it’s a necessity, up there with having a social media presence and a website. But blogging is not merely putting...