The photo and idea-sharing platform, Pinterest, has recently launched promoted video pins in order to stay relevant in the eyes of businesses that have joined in social media’s shift towards video marketing. While the platform’s video ads are only available to businesses working with a Pinterest account team, recent success has the platform’s newest ad unit primed for an eventual push into the small business sector. If promoted video pins sound like an attractive advertising option for your business, here are a few key points to keep in mind before you begin. [Read more…]
Pinterest isn’t just a place to bookmark good Internet finds; it’s also a great place to increase your visibility and interactions with clients by re-pinning content relevant to your business. Searching for new content to pin corresponds to being reachable by new potential customers. Following Interests on Pinterest can help expand your pin content, and by extension, your marketing reach. Here are a few details on the new Pinterest Interests feature, along with tips on how to use it to benefit your business: [Read more…]
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
Pinterest is now the third most popular social media network. Are you surprised? I’m not. It’s helping retailers (especially e-commerce ones), growing among the male population, and extremely addicting.
For some businesses, it’s the leading referring traffic source. If your organization is one that benefits from displaying images, then you should definitely consider this network.
Here are a few strategies for launching your brand on Pinterest: