As of 2018, Pinterest has more than 200 million monthly active users, making it one of the key content discovery platforms. Needless to say, it has become a powerful tool for businesses large and small. Pinterest reportedly has 2 billion search queries each month, which has led the platform to roll out various advertising options and tools for brands to succeed. If you’re still hesitant or unsure if Pinterest is right for your brand, there are a few insights and stats you should be aware of.
How Shoppers use Pinterest to Guide their Decisions [Infographic]
Why Pinterest Matters to Marketing [Infographic]
Incorporating the right balance of digital and traditional marketing is key for the success of your campaign and, as we’ve said before, social media has become a staple for success. That being said, it’s easy to become overwhelmed and misled by the numerous platforms to market your brand. For many businesses, Pinterest is an excellent tool (and it’s FREE) for reaching their target demographic. Why Pinterest, though?
Why Your Business Should Consider Using Promoted Video Pins on Pinterest
The photo and idea-sharing platform, Pinterest, has recently launched promoted video pins in order to stay relevant in the eyes of businesses that have joined in social media’s shift towards video marketing. While the platform’s video ads are only available to businesses working with a Pinterest account team, recent success has the platform’s newest ad unit primed for an eventual push into the small business sector. If promoted video pins sound like an attractive advertising option for your business, here are a few key points to keep in mind before you begin. [Read more…]
5 Steps to Creating a Successful Pinterest Board
Pinterest is a great place to find potential customers or clients for your business. By utilizing its pin boards for your social media marketing purposes, you can gain followers and expand your audience. Here’s how you can develop a successful Pinterest board: [Read more…]
Hashtag Etiquette 101
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
Grow your Google+ Followers with these Tips
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]
The Growth of the Visual Web [Infographic]
The power of visual content marketing has been exponential. Many of us did not realize how impactful pictures and images would be against content full of verbiage. If you don’t realize how important it has been, just think about what the popular web apps have been in the past year: Instagram, Pinterest, SnapChat, Vine…all focused on images. See what the trends have been and what the predictions are for the future in this infographic. What do you think, will visual content still be king? [Read more…]
Top Tips for Posting on Facebook, Twitter, Pinterest, and LinkedIn [INFOGRAPHIC]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
Double Your Pinterest Followers in Just 5 Minutes Per Day! [Infographic]
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
Making Pinterest Work for your Company
Over the years, Pinterest has become an incredibly useful tool, both for personal and business use. For businesses in particular, Pinterest has provided a tool for marketing and communicating with not only potential clients, but other businesses as well.
For any business, no matter how well established or new, Pinterest is a tool that should certainly be used to its full extent. [Read more…]
Tips on Building Pinterest Followers
Followers are crucial for expanding one’s reach on Pinterest. More followers results in more likes, re-pins, and comments. Companies who create their own Pinterest accounts do so with specific goals in mind. For a business specifically, having more followers means increased brand awareness, more revenue, and a more powerful outreach.
Here’s What You Do:
How to Create the Perfect Social Media Post: an Infographic
This infographic, produced by mycleveragency, can get you thinking about what the ideal post entails and how you can create one. This is handy to keep around for community managers and those looking to perfect their social media skills.
Build a Career out of your Social Media Obsession
The following infographic is brought to you by University of Florida Online Masters in Social Media. You CAN make a career out of social media!
The Skinny on Pinterest’s Rich Pins
When browsing through Pinterest, have you ever found something you just had to buy? Or perhaps you find a recipe you’re just dying to make. However, when you click though, often times your product or recipe of interest leads to a dead link, with zero product information on how to make it or where to buy it. Well, those days of frustration are over.
How the New Pinterest Changes Can Benefit Business Owners
Since its inception, Pinterest has more than proved itself as an effective marketing tool for businesses. Recently, Pinterest revamped its website. Certain features have been added, improving the site’s navigability and overall appearance, while other features have been discontinued. With proper understanding, the new and improved Pinterest will be an even more beneficial tool for businesses to market with.
Social Media Reacts to New York Fashion Week 2013
Technology has made its mark at 2013 New York Fashion Week with the rise of social media on the runway. Not everyone is able to hit the tents to attend the ultra exclusive and incredibly posh fashion shows.
But now, thanks to social media, fashionistas can keep track of events and viral moments of their favorite designers through various social media platforms.
10 Questions You Need to Ask Your Social Media Consultant
If one thing is certain it’s that the Internet is here to stay, and any business that fails to understand the importance of a solid online presence is sure to fall behind. While most of us have come to understand that a business needs a well-designed website as a bare minimum, relatively few seem to understand the true marketing potential of a strong presence in social media.
Times are changing. Customers now expect to be able to speak directly with the businesses they deal with. They expect a conversation, and they often prefer not to deal with businesses that don’t listen and respond. Social media is key, and yet all too many businesses farm out the job of presenting their public face to social media consultants who simply don’t know what they’re doing.
So how can you avoid this? What questions do you need to ask your prospective consultant to figure out if they have what it takes to create your social presence? Well, here are ten questions that will help you sort the wheat from the chaff.
Top 5 Social Media Predictions For 2013
Over the past couple of years, social media sites have evolved greatly. Many business owners have started to use social media networking given its huge marketing potential. Pinterest, Twitter, Facebook, Instagram, LinkedIn and Google+ are only a few of the most popular social media platforms. Here are some social media predictions for 2013:
7 Pinterest Tips for Your B2B Marketing Strategy
Acting as a virtual pin board, Pinterest is a social media site that allows users to visually curate and share images and videos of the things they like in a unique and engaging way. Members can create boards on a variety of topics that interest them, pinning relevant content to form online collections of themed collages. Individuals often use their boards for a variety of purposes such as planning and inspiration.
3 Valuable Pinterest Marketing Tools
Over the last 12 months, the world of social networking has been turned on its head by the incredible success of Pinterest, the world’s first purely image-based social site.
Nobody expected Pinterest to become so huge so fast. Why would they? On the face of it there isn’t much to the site, but beneath the surface, the reason for the success is clear: it’s all about inspiration.
Does Your Company Really Need a Social Media Policy?
Over the last few years we’ve seen case after case of social media gone wrong, and it seems as if every day an employee goes off the wall and posts something online that harms the reputation of their employer.
You don’t have to search for long on YouTube before finding videos of fast food employees brazenly breaking health code violations at work. The problem of social media foul-ups goes far beyond the occasional viral video, however.
In this connected age you can expect every one of your employees to have some kind of online presence, and without some sort of code of conduct in place, your business could bleed to death by a thousand electronic paper cuts as those employees alienate customers, complain about working conditions and, yes, occasionally post something so irresponsible that it becomes a deeply embarrassing viral phenomenon.
Why a Corporate Social Media Policy Can Help
5 Ways to Organically Boost Your SEO
Over the last few years we’ve seen a sea of change in the way search engines (primarily Google) rank websites. Until recently, the most effective technique for ranking on page one for any given term was simple brute force: use your primary keyword regularly throughout your content, and build as many links as possible back to your site using that keyword as the anchor text.
As you’d expect, this technique was open to all sorts of manipulation. Those with enough money could simply buy links, and while the algorithms used by the search engines weren’t quite simple enough to be fooled every time, it was common to see poor quality sites at the top of the SERPS (search engine result pages).
Social Media Success: Client Spotlight
I’m so thrilled by the success that one of my clients has achieved recently. Stephanie O., a Denver fashion designer, has received a lot of media attention in the last several months due to the social media efforts we have put forth. Her Twitter and Facebook following is growing at a rapid rate, she’s gaining more and more Pinterest followers each day, and she’s been mentioned with high accolades on several media platforms.
4 Ways to Grow Fans on Pinterest
Pinterest is one of the fastest growing social media networks around, so it makes sense to use it if it’s remotely applicable to your business. If your company connects visually with consumers or clients (e.g. fashion designers, photographers, artists, retailer, restaurants, etc.), having an active presence on Pinterest could do wonders for your bottom line. Pinterest has helped many online retailers considerably since its debut; start thinking about how it can potentially help your business.
To be successful on this network, there are best practices to follow (e.g. repinning, commenting, liking, etc.), but it’s also very important to grow the number of people following you. The more followers you have, the more exposed and viral your content could become.
Pinterest is still comprised of mostly female pinners, but the number of males has grown significantly since its inception. And no, they’re not all gay.
The following four tips will help you gain more followers on Pinterest:
5 Ways to Market Your Brand on Pinterest
Pinterest is the hot new social media network. And while you might be thinking that you’ll rip out your hair if you have to manage one more online networking platform, seriously consider this one before turn your back.
There’s a reason why this one’s so popular. It has helped retailers, among other businesses, launch products in the most innovative and creative ways. If used correctly, it can be an awesome marketing tool. It can propel your business forward in ways you never imagined.
If it does nothing else for you, you’re sure to get some killer style, recipes, and home decor ideas. You might also pick up a new addiction.
Here are 5 ways you can market your brand using Pinterest:
5 Ways to Acquire New Customers Using Social Media
More and more brands are using social media to promote and grow their business. Small businesses that don’t have an advertising budget can easily hop on the online networks to give away valuable goods that require little out-of-pocket cost for them.
So, how can you go one step further to acquire more customers? Simply put, you need to be socially active all the time. Here are 5 ways:
Why Social Media is a Must
I’ll admit it, social media isn’t necessary for EVERY business (like your gynecologist’s office), but it is vital to most.
Companies used to spend tons of money on print advertising-snail mail campaigns, coupons, ad spots in mainstream media, etc. And now? The practice of paying for print advertising is becoming obsolete. It kind of makes sense-we’re not using paper like we used to, so why would it be logical to pay for print ads?