Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about numbers, too. Why? Because stats matter. Numbers are what quantify a process and tell you if something is working.
Some people see social media as fleeting, an overused platform that’s already on its way out. But the benefits of this type of networking can’t be undersold (and they’re not going away anytime soon!). However, to reap these benefits most effectively, certain practices must be utilized: one of these is link building.
First, search engine optimization (SEO) can be understood as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural search results on search engines.” This includes things on your webpage such as substantial, fresh and engaging content that includes specific keywords likely to be Googled often. The architecture of your webpage is another important SEO factor: how quickly does your site load? Is your site secure (think: HTTPS); can various search engines “crawl” your site easily? Lastly, does you site utilize HTML efficiently? For example, HTML title tags should contain keywords related to page topics. Is your meta-description tag descriptive of the page it’s associated with? Even the color and design of your page matters for SEO – if your color and design template hide the words you want pages to be found for, your ranking on Google and other search engines is sure to fall. [Read more…]
As the importance of web presence becomes more and more prevalent, companies large and small are relying on SEO to boost brand awareness and stay on top of competition. This practice improves search engine rankings and helps make your website more user-friendly, something you need if you want to increase web traffic. However, as we’ve spoken about before, it’s easy to make mistakes when fine tuning your brand’s SEO and it’s often necessary to hire an expert to do it for you.
SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above all. Since then, the game has changed – the quality of your content is more important than the keyword count. But, does that mean search engine optimization is no longer important? Not at all. [Read more…]
Online reviews dictate much of our daily lives, from where to eat, where to shop, and many other things. For younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth. They can make a huge impact on how well your business does, so it’s important to pay attention to them! If you have any doubt about the impact of negative or positive reviews, check out this statistic: A whopping 68% of millennials trust online reviews most, as opposed to 34% who trust television advertisements.
Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and necessary, video is quickly becoming the outlet of choice for people looking for information, entertainment, and knowledge. This is important to remember if you own a business. [Read more…]
It’s a well known fact that WordPress is the largest content management and blogging platform, but there’s so much more to it. WordPress is free to use, edit, and redistribute, and is incredibly versatile. The reason we, and many others, love to use WordPress is the platform’s flexibility to create any type of website. When you’re ready to get started, the steps are easily laid out and a brand new website is within your reach!
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
With Facebook, Twitter, Snapchat and the like having taken off in terms of social media marketing, everyone seems to have their hand in the proverbial cookie jar. In fact, running a business without the status quo Facebook page is becoming increasingly difficult, if not impossible, as millennials seem to be turning ever more to social media when researching a product or service. All in all, social media is becoming less of a way to stand out and more of an expected avenue of marketing. So, you’ll need to go above and beyond the usual daily posts if you want to be sure your message reaches your potential customers. Video is a great way to accomplish that, and for optimal search engine traffic, we’re recommending YouTube. After all, the video-sharing powerhouse is owned by the world’s most powerful search engine. [Read more…]
Things are never boring in the realm of search engine marketing. When it comes to search engine optimization for Google, in particular, you just never know what will happen from one day to the next. Throughout the 4th quarter of 2015, the tech and marketing industries were buzzing with speculation over proposed algorithm updates, anticipated features, and the general behavior of Googlers around the globe. Those expected changes came earlier than we thought they would, and search engine marketers everywhere are wondering what could possibly happen next. [Read more…]
The term “online marketing” encompasses everything from pay-per-click advertising to reputation management and even the most complicated email drip campaigns, and that is not even the tip of the iceberg. One thing that all methods of digital marketing have in common, though, is that they are all about your image and the relationships you form (…or fail to form, as the case may be). In the modern world, whether you are a multi-million dollar corporation or a single freelancer, you will be expected to constantly prove your worth and expertise. Here’s how blog commenting can help you accomplish that: [Read more…]
You’ve probably heard marketing professionals mention the phrase “search engine optimization“, or SEO, at some point in time, but what exactly does it mean? Even for the most tech-savvy of people, the process may seem complex and confusing. Nevertheless, SEO is an important part of marketing your product or services online. Whether you’re brand new to the concept or interested in brushing up on your knowledge, there are some important facts you should keep in mind before delving into your own website’s SEO. [Read more…]
Over the years, social media has become one of the fastest developing industries for marketers everywhere. In the beginning, many companies had trouble seeing the value of hiring a social media manager. Today, however, new platforms continue to sprout and employers are scrambling to find specialists who can keep their companies up to date. Every year, we find a handful of organizations that want to remain on the cutting edge when it comes to their social media presence. As always, this year is sure to have its fair share of innovation that will help take us to the next phase of the digital age. [Read more…]
A well laid-out digital strategy is important for any organization looking to appear on the first page of results for online search engines. Without a plan of action, many businesses fall to the wayside as well-optimized ones begin to take up the top spots in search rankings. While it may seem difficult at first, there’s actually a lot you can do as a business owner to improve the exposure your website has on sites like Google and Bing. It all begins with a solid keyword strategy. [Read more…]
You want every blog post that you write to be a masterpiece, but what makes an article brilliant and memorable? Right from the start, you must capture your readers’ attention and keep it through the entire piece. Make a great impression in the first paragraph of your post, or they may not stick around to the end. In addition to keeping them on the page, it’s important that you’re giving them relevant information or a captivating story. Ask yourself, “Will my viewers appreciate this content?” [Read more…]
Digital marketing has become the best advertising investment for businesses; traditional advertising pales in comparison to the opportunities digital marketing brings your company. Consumers are more connected through the internet now than ever, and it’s important that you keep up with the constantly evolving world of social media and online sharing.
Going digital doesn’t just connect you with your customers – it gives you the chance to interact with them in real time. A lot of large corporations have already gone digital, so building up your brand’s online presence will help you compete with these competitors. If you still have any doubt, the following infographic gives you the top 10 benefits of using digital marketing. [Read more…]
As you have probably already realized, the way people make purchases has drastically changed over the years. The average consumer is not what he used to be, and we can thank the evolution of technology for that! Your customers are going to do a fair amount of research, and look for the opinions of others, before they even consider buying. People are taking full advantage of the information and social media channels available right at their fingertips. Your marketing strategy must keep up with these changes, or you’ll get left behind. That’s why it’s so important for you, as a brand, to stay connected with your patrons through the online networking world. This infographic will give you an idea of what you can expect from the average customer of today. [Read more…]
SEO guidelines have been changing over the years. Now, the key to a successful website is less about utilizing keywords and more about relevant content. In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. If you want your website to rank well on Google, you’ll need to post high quality content. [Read more…]
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
An effective website is vital to the success of your business. But even when you’re working with a professional web designer, it’s hard to pinpoint what it takes to create a great site.
While you’re busy outlining general ideas of how you want your site to look and run, don’t forget to think about the smaller details, too. Whether you’re starting a new business or simply want to update your current online presence, here are several essential features necessary for a lucrative website: [Read more…]
Staying in touch with the ‘young people’ has always been extremely important for businesses to maintain relevancy within trends & keep pace for the future ones. And quite frankly, it’s getting harder and harder to escape the Millennial conversation as it is! Don’t ignore this conversation, Millennials are a huge buying force. Being part of the dot com era, businesses can learn a lot about leveraging technology in their marketing efforts by discovering how to connect with this generation. Spend time learning how to get your content to connect with Millennials to ensure you are appealing to the ‘spending’ masses now and well into the future!
In our current digital era, businesses can’t afford NOT to invest in online marketing. Over the past two decades, the Internet has become the main source of information for consumers and the most vital marketing tool for business owners. There are hundreds of new websites created every minute, which only makes competition fiercer across various industries. [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
A new year means a lot of things, including new trends for B2B marketing! From our small business to yours, we sincerely want to provide the most effective and up-to-date services. That means we are keeping up with the trends and incorporating them into our strategies and turning focus to those. By understanding the current trends and keeping in mind your brand’s needs and goals, we can develop a marketing plan for your business that yields positive results. So what can we expect to see in the new year? Here are the B2B content marketing trends for 2015. [Read more…]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Authorship is a great new feature offered by Google that allows authors to link published content to their google profile. Google Authorship offers immeasurable benefits to hobby bloggers and professional writers alike.
Content creators place a lot of value in their work, and they place a lot of emphasis on the ability to share what they produce. By using this exciting new way of broadcasting their message, writers can ensure that their thoughts are communicated to a relevant and receptive audience. [Read more…]
Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence. Many sites have spent years building killer content that grabs attention and delights the audience.
A website, whether for personal or business use, is a labor of love in today’s digital environment. It makes sense that business owners and webmasters want to make the fruits of their labor as visible as possible, not only for marketing purposes, but also because of a feeling of pride in the work they have produced. Thus, search engine optimization was born. [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines. [Read more…]
Google+ is more than a social media platform; it can also be a useful tool in increasing your search rankings. The first link posted onto a Google+ page provides link equity to the website that is being shared. This is called a DoFollow link. DoFollow links make up a key portion of SEO rankings and they work with PageRank, link context, and others to decide your rank under certain keywords. By taking advantage of these links you can boost your SEO rankings. [Read more…]
In August, Google quietly launched its new “Hummingbird” search algorithm. This overhaul of the search system is the first dramatic change since 2001 as it completely replaces the existing algorithm. Hummingbird has increased accuracy and speed in search results. It is designed to concentrate on the searcher’s intent instead of the individual search terms. This new system affects 90 percent of searches. [Read more…]
Many consumers use Google for their search engine needs, but do not fully understand what goes on and what SEO and ranking actually means. Although only about a quarter of the people surveyed indicated that social media does not influence their decisions with regards to search results, that does not mean that they’re not using their social channels to stay connected with their favorite companies, or leave vital feedback. Here’s a great infographic on Google search & SEO:
All webmasters worth their salt understand the value of good, solid SEO to rocket their sites to the top of the SERPS (search engine results page), and we all know the value of attaining a coveted top spot for a valuable search term.
However, while most of us spend our days building backlinks, tweaking metadata, and creating keyword rich content to appease the gods of Google, the truly successful among us will always be looking for new and untapped sources of traffic beyond the search engines.
So how can you join them? How can you move beyond the bounds of SEO to attract visitors to your site using new, exciting, and productive methods? Well, here are just a few ideas to get you started.
Over the last few years we’ve seen a sea of change in the way search engines (primarily Google) rank websites. Until recently, the most effective technique for ranking on page one for any given term was simple brute force: use your primary keyword regularly throughout your content, and build as many links as possible back to your site using that keyword as the anchor text.
As you’d expect, this technique was open to all sorts of manipulation. Those with enough money could simply buy links, and while the algorithms used by the search engines weren’t quite simple enough to be fooled every time, it was common to see poor quality sites at the top of the SERPS (search engine result pages).
Pinterest is the hot new social media network. And while you might be thinking that you’ll rip out your hair if you have to manage one more online networking platform, seriously consider this one before turn your back.
There’s a reason why this one’s so popular. It has helped retailers, among other businesses, launch products in the most innovative and creative ways. If used correctly, it can be an awesome marketing tool. It can propel your business forward in ways you never imagined.
If it does nothing else for you, you’re sure to get some killer style, recipes, and home decor ideas. You might also pick up a new addiction.
Here are 5 ways you can market your brand using Pinterest: