No one, from companies to individuals, likes their flaws pointed out. No one likes to be viewed in an unfair light, either. But any online presence opens the door for such criticism, some warranted and some not. So, what happens when your business is on the end of a less than flattering review or comment? How can you handle the situation with tact?
Holiday-related sales in the United States are expected to surpass $923 billion in 2017, up 3% from last season. Yes, that’s billion. Needless to say, this time of year can be quite intense for marketers trying to stand out among the endless competition. More customers are spending their money, so more companies are coming out with innovative and viral content that seems to overtake newsfeeds. For smaller brands, this fact is discouraging. Fortunately, there are fail safe holiday marketing tactics that you can implement to stand above the competition.
The tech-savvy entrepreneur knows that the best ways to increase organic traffic to her website are content marketing and SEO. But even with plenty of site traffic, how can a small- or medium-sized business possibly hope to compete with Internet giants in search engine visibility rankings? [Read more…]
In a perfect world, every Facebook post you made would be liked and shared and receive plenty of comments. However, this isn’t always the case, especially for a growing brand. Millions of social media posts are created every single minute, so to say the competition is tough would be an understatement. Don’t let this discourage you, though. With a few tweaks and tricks, you’ll find yourself moving on up and standing high above your competitors. [Read more…]
Facebook continues to evolve, perhaps as a nod to the leadership in the field of social media or as a way to set itself apart from the competition. Whatever the reason, the expansion is often beneficial to small businesses. The latest announcement is no exception; it involves a new feature that lets brands create their own Facebook groups. [Read more…]
Ratings, reviews, and feedback are essential to the online reputation of your business, and we’re lucky to live in an age where social media makes the entire process easier for both parties. The era of technology and the never-ending rise of the internet has made it possible for you to monitor, track, and respond to feedback, which is beneficial to both you and the customer. In fact, it’s now recommended that you ask your customers for feedback and provide a survey for their convenience. This is a powerful tool for companies large and small, but proper execution is key.
Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it; Google hasn’t actually given it a name). It has some perks similar to Google+, but there’s two key differences: it’s developed for better search engine optimization and it’s designed to benefit Google My Business profiles. [Read more…]
Online reviews dictate much of our daily lives, from where to eat, where to shop, and many other things. For younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth. They can make a huge impact on how well your business does, so it’s important to pay attention to them! If you have any doubt about the impact of negative or positive reviews, check out this statistic: A whopping 68% of millennials trust online reviews most, as opposed to 34% who trust television advertisements.
Maintaining a social media presence is a no-brainer for businesses in a variety of industries. Getting your name into the status feeds of various platforms offers a slug of benefits. It helps your brand get recognized, improves your search engine rankings, and offers an easy way to update your audience with company news and discounts. Of course, it enhances customer service, too. In fact, 71 percent of consumers who have a positive experience with a company via social media are likely to recommend that company to friends and family. And it does all of this without much cost. [Read more…]
In the beginning stages of building your Facebook presence, the numbers can be a little bit discouraging. It may seem difficult to compete with huge pages that have hundreds of thousands of likes, and with very few followers and almost no likes or comments on your content, you will probably begin to wonder where you went wrong. However, you’ll be relieved to know that this is normal, and it’s a hurdle every new page has to overcome. [Read more…]
Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to individuals; it works for companies, too. Platforms like Instagram are great ways to see what your competitors are doing. Once you know that, it’s easier to keep up. [Read more…]
The impact of social media marketing on your company’s overall reputation can’t be overstated. However, as we have mentioned before, not every social media channel will give you the same results. For example, the most effective times to advertise on Instagram are certainly not the same as those for Pinterest. It only makes sense to cover all bases! This will help you achieve the best results, gain the most conversions, and reach as many potential customers as possible. [Read more…]
Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and necessary, video is quickly becoming the outlet of choice for people looking for information, entertainment, and knowledge. This is important to remember if you own a business. [Read more…]
It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes. [Read more…]
The fast-paced and vast nature of social media makes it incredibly easy to make mistakes, but staying mindful of your actions will keep you from slipping up. Everyone has a different strategy and every brand has specific needs and goals, but there are certain things everyone should steer clear of.
It’s a well known fact that WordPress is the largest content management and blogging platform, but there’s so much more to it. WordPress is free to use, edit, and redistribute, and is incredibly versatile. The reason we, and many others, love to use WordPress is the platform’s flexibility to create any type of website. When you’re ready to get started, the steps are easily laid out and a brand new website is within your reach!
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Facebook advertising is extensive, to say the least. The countless targeting options may seem overwhelming if you don’t know exactly what you’re looking at, but learning to navigate them is crucial. As we’ve mentioned many times before, reaching the right audience is a major step in successful advertising and, according to Facebook, 1.09 billion people are active on the site in an average day. Chances are, your customers are on Facebook – you just have to get in front of the right people.
If you’re on the internet or send text messages regularly, you’ve probably noticed that emojis are incredibly popular among people, young and old. Ever since Apple’s decision to add emoji support to the iPhone in 2011, these little faces and symbols have quickly embedded themselves in mainstream culture all over the world. Needless to say, many brands have taken notice and have started using emojis in their marketing campaigns.
If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
Social media platforms are constantly evolving, and as a business owner, it’s crucial to stay on top of the latest capabilities to ensure you’re using them to maximize your ROI. We’re here to help you decode how these changes can help your business grow. Here are the latest updates to keep in mind from Instagram, Facebook, Twitter, Snapchat, and Google: [Read more…]
Getting tons of online recognition for your brand may seem impossible, but with time, dedication, and strategy, you can growth hack your social media engagement. By having an understanding of your target demographic and the various opportunities at your fingertips, you can broaden your audience and in turn boost your ROI. [Read more…]
The new Facebook Instant Article feature, which launched on April 12, is making it easier and faster for publishers to deliver content to their intended audience, and perhaps even keep them engaged longer. By posting a version of your content on the Facebook platform, instead of linking to a specific webpage, there may generally be less friction when opening articles. The intent of Instant Articles is to increase speed by loading content 10 times faster than standard mobile web articles. The post must first be published on your own website or app, then converted to an Instant Article. When a reader sees your Instant Article in their newsfeed, they are shown a preview of the content. [Read more…]
When you invest your time and money into anything, you want to be sure you’re covering all bases. With that in mind, it only makes sense that you should always keep an eye on the latest social media trends and statistics. In the last 5 years alone, social media has grown immensely. It’s not slowing down anytime soon, so do your best to prepare for changes as they come!
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
The term “online marketing” encompasses everything from pay-per-click advertising to reputation management and even the most complicated email drip campaigns, and that is not even the tip of the iceberg. One thing that all methods of digital marketing have in common, though, is that they are all about your image and the relationships you form (…or fail to form, as the case may be). In the modern world, whether you are a multi-million dollar corporation or a single freelancer, you will be expected to constantly prove your worth and expertise. Here’s how blog commenting can help you accomplish that: [Read more…]
When Instagram was launched just over five years ago, nobody expected it to turn into the mobile giant that it is today. Now, at 400 million users (and growing), it is installed on just about every mobile device out there, including the one being carried around by your future customer. What a powerful way to connect with your audience! You should take advantage of the opportunity that is right in front of you, but in order to do that, you’ll need to learn what works and what doesn’t. Here are a few Instagram best practices for business: [Read more…]
As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise in necessity of visual content, you should also consider that more and more people are starting to rely solely on their smart phones and other mobile devices to access the internet. [Read more…]
Since its launch in 2003, LinkedIn has grown to be one of the most widely used and respected professional networks. By the end of its first month in operation, the platform had approximately 4,500 members across the globe. Today, LinkedIn has over 400 Million users, and it is undoubtedly the most important available resource for professional networking. Despite all of this, there has been one facet of the LinkedIn user experience that has been just a bit disappointing. [Read more…]
Most business owners have started to realize just how important it is to maintain their reputation on social media. However, it’s easy to lose sight of how valuable it can be for creating sales and reaching new potential customers. [Read more…]
Social media has undoubtedly become a universal part of our daily lives, and it has come a long way over the years. It has truly changed the world, far more than we could have ever imagined. As of this year, there are over 2 billion active users! That being said, the importance of staying up-to-date on the way your customers are reading and sharing content is constantly growing. Are you aware of just how much online content can shape your readers’ opinions and buying habits? [Read more…]
The pressure to create original, captivating, and shareable content is constantly growing. Your competition is pumping out incredible blogs, graphics, and videos, so staying ahead is a must! As you have probably realized by now, visual content is king – more people are likely to remember what they learn from appealing graphics than from plain text. You should be taking advantage of the power of infographics. [Read more…]
Periscope is one of the newest social platforms out there, so it’s exciting to see how brands and businesses are using it to promote themselves. Aside from developing content, growing your Periscope audience is an important step to fostering your social presence. This exciting new app can open the door to new ways of connecting with your clients and potential customers—why not see what everyone’s talking about and learn what Periscope can do for you! [Read more…]
The traditional world of marketing has changed immensely, thanks to today’s average consumer. Your customers are becoming increasingly skilled at surfing the web and are more likely than ever to overlook classic advertisements. Because of this, marketers are finding more efficient ways of communicating with potential clients – through content marketing. [Read more…]
If you’re a small business owner and/or use the internet regularly, you’ve probably noticed how popular visual content has become. In an ever-changing world of technological growth, keeping up with current digital marketing trends is absolutely vital. These days, countless successful companies are creating their own custom graphics and videos, and they’re excelling at it. Is your business doing the same? [Read more…]
The latest app to join the social media crowd, Periscope, is the next big social marketing tool. It came on the market a year ago, and Twitter quickly snapped it up because it saw the potential in live video streaming. Periscope was developed to let people see the world through other’s eyes and it certainly does that. Now, it’s time to use this live streaming technology to grow your business. [Read more…]
Social media is the perfect gateway for your company to directly interact with your customers. Facebook, Instagram, Twitter, and other social media channels allow customers to give feedback to business owners, whether good or bad. While positive comments are obviously preferred, unfortunately, there will be negative comments, too. Regardless of the comment type, you should always respond. However, there are a few conditions to consider before addressing any negative comments. [Read more…]
If you’re a small business owner, you know how important stylish and effective digital and/or print graphics can be in marketing. Luckily, it is possible to work on the look of your website or make your own eye-catching images without having to spend a lot of money on a professional designer. Here are the top five online resources that can help you with your graphic design needs: [Read more…]
When it comes to social media, the hashtag is one of the most powerful tools around. Although it was originally used on Twitter, the hashtag is now used across several social media platforms. It can be used to carry on a conversation with a broad and diverse audience by linking your posts to users who are interested in that particular topic. Tagging keywords, phrases, and other strings of text helps other like-minded individuals keep track of conversations and topics. [Read more…]
As one of the largest social media networks, LinkedIn is a great place to promote your work and connect with other professionals. If you’re serious about marketing yourself or your business online, then you need to make your profile more easily accessible. Here are five steps to improving your visibility on LinkedIn: [Read more…]
One of the challenging side effects to having an online presence for your business is dealing with negative feedback, especially since the Internet provides many open and accessible forums for customers to review or comment on your products or services. On websites like Yelp, or social media outlets like Facebook, dissatisfied folks have the opportunity to vent their frustrations even before contacting your company. While you can’t satisfy everyone or fix every problem, you can respond to public complaints in a professional matter. Here are five steps to follow when handling negative comments online: [Read more…]
Digital marketing has become the best advertising investment for businesses; traditional advertising pales in comparison to the opportunities digital marketing brings your company. Consumers are more connected through the internet now than ever, and it’s important that you keep up with the constantly evolving world of social media and online sharing.
Going digital doesn’t just connect you with your customers – it gives you the chance to interact with them in real time. A lot of large corporations have already gone digital, so building up your brand’s online presence will help you compete with these competitors. If you still have any doubt, the following infographic gives you the top 10 benefits of using digital marketing. [Read more…]