What is more effective for your next online advertising campaign? Social media or traditional paid search? Read on to learn more about how each strategy works, the benefits of each, and how they can work together to help you achieve your marketing goals. [Read more…]
SEO guidelines have been changing over the years. Now, the key to a successful website is less about utilizing keywords and more about relevant content. In fact, Google Panda, the search engine’s ranking algorithm, is designed to sift out websites with thin content. If you want your website to rank well on Google, you’ll need to post high quality content. [Read more…]
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
Define, create, get social! Utilizing social media in your marketing plan is extremely beneficial, but it doesn’t have to be extremely hard. Once you understand the basics, you can develop an online presence and grow your business! But what is it that you need to understand, these ‘basics’?
This checklist is a great start for business owners, and just like any marketing plan you have to define ‘who’? Who is your target market? Some social media platforms even let you delve deeper than age, gender, and location, too, which can really help you zoom in on your potential customers.
The next big ‘basic’ is creating content that is interesting, beneficial, appealing and shareable! Once you determine the right platforms for you to use, you can share your content and start conversations that will generate leads! If you are interested in furthering your social media efforts and learning what the right social media channels are for you and are seeking original and creative content for your biz, contact us today! [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
A new year means a lot of things, including new trends for B2B marketing! From our small business to yours, we sincerely want to provide the most effective and up-to-date services. That means we are keeping up with the trends and incorporating them into our strategies and turning focus to those. By understanding the current trends and keeping in mind your brand’s needs and goals, we can develop a marketing plan for your business that yields positive results. So what can we expect to see in the new year? Here are the B2B content marketing trends for 2015. [Read more…]
You may think the rules are simple for social media, but this marketing outlet for businesses is more than just having a profile online. Engagement, correct followers, personality, etc… are not only areas that mistakes are made, but not making these errors can act as rules of thumb for creating an effective strategy! With access to virtually free marketing, businesses should shift their focus to social media marketing because it is the future for advertising, brand management, customer relations, public relations and so much more. Avoid these mistakes to improve sales and engagement for your business! [Read more…]
Social media marketing has become a huge industry and professionals spend a lot of time and money strategizing, posting, planning, promoting, and more for their clients. With all the work that goes into this, one should understand what is actually coming out of these efforts. Is all this work effective? The ROI of social media is astounding. Here is how to measure the results of this fruitful marketing. You are definitely getting out of it, what you put into it!
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]
Once upon a time, businesses were not just a click away from billions of people to provide such an accessible customer relationship management experience. Now, with social media, businesses can be immediately connected to their patrons or unhappy customers. Online users can connect with their favorite brands and continue to show support via social media. On the other hand, when an issue arises or a bad experience takes place with a business or service, unsatisfied customers are sure to take to social media to make sure they let the whole (social media) world know. Companies can’t get away with poor experiences or products these days without hearing about it. By opening these lines of communication between businesses and consumers, social media has changed and is continuing to transform CRM. Here’s how: [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Authorship is a great new feature offered by Google that allows authors to link published content to their google profile. Google Authorship offers immeasurable benefits to hobby bloggers and professional writers alike.
Content creators place a lot of value in their work, and they place a lot of emphasis on the ability to share what they produce. By using this exciting new way of broadcasting their message, writers can ensure that their thoughts are communicated to a relevant and receptive audience. [Read more…]
Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence. Many sites have spent years building killer content that grabs attention and delights the audience.
A website, whether for personal or business use, is a labor of love in today’s digital environment. It makes sense that business owners and webmasters want to make the fruits of their labor as visible as possible, not only for marketing purposes, but also because of a feeling of pride in the work they have produced. Thus, search engine optimization was born. [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
LinkedIn is becoming the major networking website for businesses. It has grown from simply being a collection of resumes to a beneficial tool for furthering one’s career. By taking advantage of LinkedIn’s features, professionals can improve their profile and network. Here’s how we recommend using LinkedIn: [Read more…]
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines. [Read more…]
Google+ is more than a social media platform; it can also be a useful tool in increasing your search rankings. The first link posted onto a Google+ page provides link equity to the website that is being shared. This is called a DoFollow link. DoFollow links make up a key portion of SEO rankings and they work with PageRank, link context, and others to decide your rank under certain keywords. By taking advantage of these links you can boost your SEO rankings. [Read more…]
Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. [Read more…]
It was an exciting year for social trends where some new media channels rose to the top and others fizzled away. Here are some exciting facts to look back on in the world of social media which took businesses by storm in 2013! What exactly were we sharing last year?? Here is an ever popular infographic everyone used to share information to let you know! [Read more…]