Retweets are the backbone of the Twitter community, so theoretically, your content could be exposed to the millions of people who use Twitter daily, all through the power of this mechanism. The countless micro-communities are intertwined, so every user is connected somehow. There is an art to getting retweets, however. Just like with any other social network, it requires work on your end. [Read more…]
With over 300 million users, Instagram is an incredibly popular social media platform for both personal use and professional marketing. It’s a great place to build an audience for your business or product and expand customer outreach. Here is how you can gain a more engaged following on Instagram: [Read more…]
As one of the largest social media networks, LinkedIn is a great place to promote your work and connect with other professionals. If you’re serious about marketing yourself or your business online, then you need to make your profile more easily accessible. Here are five steps to improving your visibility on LinkedIn: [Read more…]
One of the challenging side effects to having an online presence for your business is dealing with negative feedback, especially since the Internet provides many open and accessible forums for customers to review or comment on your products or services. On websites like Yelp, or social media outlets like Facebook, dissatisfied folks have the opportunity to vent their frustrations even before contacting your company. While you can’t satisfy everyone or fix every problem, you can respond to public complaints in a professional matter. Here are five steps to follow when handling negative comments online: [Read more…]
Hashtags…what are they? How many are you supposed to use? Where should you be using them?! Using hashtags is a great way to attract the right followers to your business. Your social media posts are shown to your current followers, but if you use hashtags correctly, they could be seen by the right people who could turn into your future customers! This infographic explains how you should be using hashtags to increase followers, views, and business! [Read more…]
Staying in touch with the ‘young people’ has always been extremely important for businesses to maintain relevancy within trends & keep pace for the future ones. And quite frankly, it’s getting harder and harder to escape the Millennial conversation as it is! Don’t ignore this conversation, Millennials are a huge buying force. Being part of the dot com era, businesses can learn a lot about leveraging technology in their marketing efforts by discovering how to connect with this generation. Spend time learning how to get your content to connect with Millennials to ensure you are appealing to the ‘spending’ masses now and well into the future!
So many features to explore, so little time. As technology advances, so do the features offered on social media networks such as Facebook, Twitter, and LinkedIn. Some of these features are strictly for fun and others have a specific function. Here’s a look at some of the most popular social media features you never knew existed.
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
Define, create, get social! Utilizing social media in your marketing plan is extremely beneficial, but it doesn’t have to be extremely hard. Once you understand the basics, you can develop an online presence and grow your business! But what is it that you need to understand, these ‘basics’?
This checklist is a great start for business owners, and just like any marketing plan you have to define ‘who’? Who is your target market? Some social media platforms even let you delve deeper than age, gender, and location, too, which can really help you zoom in on your potential customers.
The next big ‘basic’ is creating content that is interesting, beneficial, appealing and shareable! Once you determine the right platforms for you to use, you can share your content and start conversations that will generate leads! If you are interested in furthering your social media efforts and learning what the right social media channels are for you and are seeking original and creative content for your biz, contact us today! [Read more…]
Your Facebook Business Page is getting an exciting new feature: the call-to-action button. The new addition, which started rolling out in December for select users, was designed to help you better meet your business goals. Choosing from one of several button options, which will appear on your homepage, you can directly link visitors to any site affiliated with your professional objective. Here’s more information about this convenient new tool and how you can make use of it to benefit your business: [Read more…]
When you first learn about a company, you ask if they have a Facebook page or you go online and search for it yourself. A Facebook page is a must for any and all businesses these days, as it serves as a platform for new or return customers to learn and keep up with you!
And from the cover photo to the ads, profile images to post images, visual content is king. While it may be easier to fix your pictures, resize, revamp or add new filters to your photos, it’s a lot easier to create an aesthetically appealing page if you know the right dimensions for each. This cheat sheet with help you understand the correct dimensions for your Facebook page and help you translate your images perfectly for mobile compatibility, as well! [Read more…]
Pinterest isn’t just a place to bookmark good Internet finds; it’s also a great place to increase your visibility and interactions with clients by re-pinning content relevant to your business. Searching for new content to pin corresponds to being reachable by new potential customers. Following Interests on Pinterest can help expand your pin content, and by extension, your marketing reach. Here are a few details on the new Pinterest Interests feature, along with tips on how to use it to benefit your business: [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page: [Read more…]
A new year means a lot of things, including new trends for B2B marketing! From our small business to yours, we sincerely want to provide the most effective and up-to-date services. That means we are keeping up with the trends and incorporating them into our strategies and turning focus to those. By understanding the current trends and keeping in mind your brand’s needs and goals, we can develop a marketing plan for your business that yields positive results. So what can we expect to see in the new year? Here are the B2B content marketing trends for 2015. [Read more…]
Running ads on Facebook can make or break your bottom line. While Facebook offers an amazing platform through which you can communicate your message, running successful advertisement campaigns through the social media giant can be confusing. The fact is, if you don’t know what you’re doing, it could end up costing you big time. To avoid costly mistakes, follow these tips to demystify the elusive world of Facebook ads. [Read more…]
You may think the rules are simple for social media, but this marketing outlet for businesses is more than just having a profile online. Engagement, correct followers, personality, etc… are not only areas that mistakes are made, but not making these errors can act as rules of thumb for creating an effective strategy! With access to virtually free marketing, businesses should shift their focus to social media marketing because it is the future for advertising, brand management, customer relations, public relations and so much more. Avoid these mistakes to improve sales and engagement for your business! [Read more…]
In this technological day and age, social media is playing a bigger part than ever in keeping people connected. With this technology, it is also possible for businesses to leverage the power of social media to create strategic partnerships and land lucrative business deals. LinkedIn is one social network that, when used effectively, is an essential tool for any professional. For those wondering how to utilize LinkedIn to maximize their success, these helpful tips should come in handy. [Read more…]
It’s nearly impossible to find a business that is not on at least one social network. Well, it’s for a reason. Social media provides a remarkable platform for marketing- and advertising, and public relations, and reputation management. It serves a huge purpose for businesses and is extremely beneficial for them, too. So how are small businesses leveraging social media marketing and what should you implement into your plan ASAP?
Social media marketing has become a huge industry and professionals spend a lot of time and money strategizing, posting, planning, promoting, and more for their clients. With all the work that goes into this, one should understand what is actually coming out of these efforts. Is all this work effective? The ROI of social media is astounding. Here is how to measure the results of this fruitful marketing. You are definitely getting out of it, what you put into it!
Hashtags on Google+ can be a very useful tool for directing more traffic to your posts. Google+’s hashtags work a little differently than Twitter’s or Facebook’s do, however. By learning the ins and outs of hashtags on Google+, you can reach more people from outside your circles and expand your overall visibility. [Read more…]
It’s hard to believe we are coming into the holiday season already! Well, ok, we aren’t exactly there quite yet but now is the time to start planning your business strategies for the holidays, which is a very big deal. Which networks do you need to spend the most time on? How is your current strategy going to change? Stay the same? These are a few things to think about when planning your social strategy this holiday season; here’s what else your business must consider: [Read more…]
LinkedIn publishing is a great resource for increasing your professional audience. Publishing articles on this network requires knowing how to use its channels, headlines, and images effectively. [Read more…]
Social media isn’t just good for business- it is business. Marketers work hard to generate leads, help develop the brand, create invaluable connections and showcase the value of their product. Social media has become the overlap between marketing, public relations, advertising, sales, and much more. In other words, it is extremely important for a business to have it. See why else social media is crucial for you business and what it is doing to help benefit you! [Read more…]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
Social media has become a large part of the modern day business plan. The internet itself has developed into an effective business tool and so many industries benefit from social media marketing efforts, including public relations, marketing and advertising. Social media can be used to help manage business images, customer relations, press releases and much, much more, but just a decade ago, public relations looked nothing like it does today. Whether you just have a moment to reflect on the history of this industry or are curious to see how social media affects public relations, this infographic will help you understand this bustling industry! [Read more…]
When you think of social media marketing, you probably think of the standard Twitter, Facebook, Instagram, Google+, Pinterest, or Linkedin options. Probably one of the most overlooked mediums is the podcast. This is unfortunate, as it is still a very real marketing avenue. There are about 250,000 podcasts in existence today. iTunes, one of the largest delivery services for podcasts, has reported more than 1 billion podcast subscribers. That is a very large, and possibly underserved, audience. [Read more…]
Twitter is a popular social networking option that revolves around the concept of short, 140-character messages, referred to as “tweets”. Created in 2006, it has grown exponentially with over 255 million active users posting approximately 500 million tweets each day. This is an exceptionally large audience for a business to connect with, especially if you are looking to market outside of the U.S. or create a mobile campaign as 77% of Twitter accounts are from outside the country and 78% of active users are logging in from their mobile devices. [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]
Emerging trends are taking our social networks by storm. So what features should you be focusing on? What channels do you need to increase your efforts? Find out what businesses want to do more of, see less of, and get more interaction in, in this infographic! The tides are turning in the social media-sphere, make sure your efforts are where it counts. [Read more…]
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]
Once upon a time, businesses were not just a click away from billions of people to provide such an accessible customer relationship management experience. Now, with social media, businesses can be immediately connected to their patrons or unhappy customers. Online users can connect with their favorite brands and continue to show support via social media. On the other hand, when an issue arises or a bad experience takes place with a business or service, unsatisfied customers are sure to take to social media to make sure they let the whole (social media) world know. Companies can’t get away with poor experiences or products these days without hearing about it. By opening these lines of communication between businesses and consumers, social media has changed and is continuing to transform CRM. Here’s how: [Read more…]
Instagram is an online social media service that allows its users to share photos and videos with their social networks. It integrates seamlessly with other social media websites, such as Facebook or Twitter. In fact, Instagram has surpassed those networks in terms of sharing. In a study of 2,500 brand posts, Instagram had 58x the engagement per follower than Facebook and 120x more per follower than Twitter. [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Do you know the differences between boosting posts and promoting posts on Facebook? It’s important to understand the similarities and differences so you can choose which is right for your advertising budget and marketing efforts.
Social media is an effective way to turn social conversations into sales. We all know it’s fun to use to stay in touch with old friends, but it’s also great for creating leads with new friends! The statistics don’t lie, this is a great tool for marketing and sales efforts! Here’s how socializing is moving customers right to the virtual check out line: [Read more…]
Think back to 2008. Now, I’m sure one can’t recall exactly what they were doing that year but in 5 years from now, even if we don’t remember parts of pop culture, we can guarantee that whatever we were doing we were all fully engulfed in social media. Social media has changed the way we interact on personal and business levels. This infographic looks back on something that has become part of our every day lives and is still continuing to grow: [Read more…]
Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence. Many sites have spent years building killer content that grabs attention and delights the audience.
A website, whether for personal or business use, is a labor of love in today’s digital environment. It makes sense that business owners and webmasters want to make the fruits of their labor as visible as possible, not only for marketing purposes, but also because of a feeling of pride in the work they have produced. Thus, search engine optimization was born. [Read more…]