Most of us already know that Facebook is a great marketing tool, but not every user knows how to get the best SEO or search engine optimization results. Ideally, you want both your website and Facebook business/fan page to score a position on Google and other search engines. Focusing on these key SEO tools for Facebook will help improve your exposure on SERPs or search engine results page: [Read more…]
A new year means a lot of things, including new trends for B2B marketing! From our small business to yours, we sincerely want to provide the most effective and up-to-date services. That means we are keeping up with the trends and incorporating them into our strategies and turning focus to those. By understanding the current trends and keeping in mind your brand’s needs and goals, we can develop a marketing plan for your business that yields positive results. So what can we expect to see in the new year? Here are the B2B content marketing trends for 2015. [Read more…]
Running ads on Facebook can make or break your bottom line. While Facebook offers an amazing platform through which you can communicate your message, running successful advertisement campaigns through the social media giant can be confusing. The fact is, if you don’t know what you’re doing, it could end up costing you big time. To avoid costly mistakes, follow these tips to demystify the elusive world of Facebook ads. [Read more…]
You may think the rules are simple for social media, but this marketing outlet for businesses is more than just having a profile online. Engagement, correct followers, personality, etc… are not only areas that mistakes are made, but not making these errors can act as rules of thumb for creating an effective strategy! With access to virtually free marketing, businesses should shift their focus to social media marketing because it is the future for advertising, brand management, customer relations, public relations and so much more. Avoid these mistakes to improve sales and engagement for your business! [Read more…]
In this technological day and age, social media is playing a bigger part than ever in keeping people connected. With this technology, it is also possible for businesses to leverage the power of social media to create strategic partnerships and land lucrative business deals. LinkedIn is one social network that, when used effectively, is an essential tool for any professional. For those wondering how to utilize LinkedIn to maximize their success, these helpful tips should come in handy. [Read more…]
It’s nearly impossible to find a business that is not on at least one social network. Well, it’s for a reason. Social media provides a remarkable platform for marketing- and advertising, and public relations, and reputation management. It serves a huge purpose for businesses and is extremely beneficial for them, too. So how are small businesses leveraging social media marketing and what should you implement into your plan ASAP?
Social media marketing has become a huge industry and professionals spend a lot of time and money strategizing, posting, planning, promoting, and more for their clients. With all the work that goes into this, one should understand what is actually coming out of these efforts. Is all this work effective? The ROI of social media is astounding. Here is how to measure the results of this fruitful marketing. You are definitely getting out of it, what you put into it!
Hashtags on Google+ can be a very useful tool for directing more traffic to your posts. Google+’s hashtags work a little differently than Twitter’s or Facebook’s do, however. By learning the ins and outs of hashtags on Google+, you can reach more people from outside your circles and expand your overall visibility. [Read more…]
It’s hard to believe we are coming into the holiday season already! Well, ok, we aren’t exactly there quite yet but now is the time to start planning your business strategies for the holidays, which is a very big deal. Which networks do you need to spend the most time on? How is your current strategy going to change? Stay the same? These are a few things to think about when planning your social strategy this holiday season; here’s what else your business must consider: [Read more…]
LinkedIn publishing is a great resource for increasing your professional audience. Publishing articles on this network requires knowing how to use its channels, headlines, and images effectively. [Read more…]
Social media isn’t just good for business- it is business. Marketers work hard to generate leads, help develop the brand, create invaluable connections and showcase the value of their product. Social media has become the overlap between marketing, public relations, advertising, sales, and much more. In other words, it is extremely important for a business to have it. See why else social media is crucial for you business and what it is doing to help benefit you! [Read more…]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
Social media has become a large part of the modern day business plan. The internet itself has developed into an effective business tool and so many industries benefit from social media marketing efforts, including public relations, marketing and advertising. Social media can be used to help manage business images, customer relations, press releases and much, much more, but just a decade ago, public relations looked nothing like it does today. Whether you just have a moment to reflect on the history of this industry or are curious to see how social media affects public relations, this infographic will help you understand this bustling industry! [Read more…]
When you think of social media marketing, you probably think of the standard Twitter, Facebook, Instagram, Google+, Pinterest, or Linkedin options. Probably one of the most overlooked mediums is the podcast. This is unfortunate, as it is still a very real marketing avenue. There are about 250,000 podcasts in existence today. iTunes, one of the largest delivery services for podcasts, has reported more than 1 billion podcast subscribers. That is a very large, and possibly underserved, audience. [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
Twitter is a popular social networking option that revolves around the concept of short, 140-character messages, referred to as “tweets”. Created in 2006, it has grown exponentially with over 255 million active users posting approximately 500 million tweets each day. This is an exceptionally large audience for a business to connect with, especially if you are looking to market outside of the U.S. or create a mobile campaign as 77% of Twitter accounts are from outside the country and 78% of active users are logging in from their mobile devices. [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]
Emerging trends are taking our social networks by storm. So what features should you be focusing on? What channels do you need to increase your efforts? Find out what businesses want to do more of, see less of, and get more interaction in, in this infographic! The tides are turning in the social media-sphere, make sure your efforts are where it counts. [Read more…]
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]
Instagram is an online social media service that allows its users to share photos and videos with their social networks. It integrates seamlessly with other social media websites, such as Facebook or Twitter. In fact, Instagram has surpassed those networks in terms of sharing. In a study of 2,500 brand posts, Instagram had 58x the engagement per follower than Facebook and 120x more per follower than Twitter. [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Do you know the differences between boosting posts and promoting posts on Facebook? It’s important to understand the similarities and differences so you can choose which is right for your advertising budget and marketing efforts.
Social media is an effective way to turn social conversations into sales. We all know it’s fun to use to stay in touch with old friends, but it’s also great for creating leads with new friends! The statistics don’t lie, this is a great tool for marketing and sales efforts! Here’s how socializing is moving customers right to the virtual check out line: [Read more…]
Think back to 2008. Now, I’m sure one can’t recall exactly what they were doing that year but in 5 years from now, even if we don’t remember parts of pop culture, we can guarantee that whatever we were doing we were all fully engulfed in social media. Social media has changed the way we interact on personal and business levels. This infographic looks back on something that has become part of our every day lives and is still continuing to grow: [Read more…]
Social media trends are always evolving. It is essential to keep up with these changes as they can make a big difference in marketing strategies and how businesses target an audience. Here are a few new trends that could change your marketing strategy for the year. [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
Blogging is sometimes overlooked as a strategic marketing tool, but it has so much to offer businesses! It is a low cost yet highly effective method that can help increase your business through digital efforts. This infographic will show you why blogging is good for your business, tips and strategies for blogging, and even ways it can make you money. [Read more…]
Google+ is more than a social media platform; it can also be a useful tool in increasing your search rankings. The first link posted onto a Google+ page provides link equity to the website that is being shared. This is called a DoFollow link. DoFollow links make up a key portion of SEO rankings and they work with PageRank, link context, and others to decide your rank under certain keywords. By taking advantage of these links you can boost your SEO rankings. [Read more…]
A new year means new strategies to help drive your marketing campaign. The digital world is taking over a lot of marketing efforts and things like social media are expected to double this year! These statistics will help you grow your marketing efforts in the right direction this year and stay on top of the digital trends for your business! [Read more…]
Whether you don’t know where to start with social media marketing or you’d like to set and maintain goals (New Year’s Resolution, anybody?!) this checklist is sure help you boost business. One of the major aspects of this type of marketing is maintaining a presence, being active, and consistent. That’s why we love this checklist, it is sure to help you do just those things. Go through it to help set goals and start seeing a positive ROI from your social media marketing efforts! [Read more…]
Recently, the fastest growing demographic on social media is adults aged 55 to 64. Since 2012, their Twitter presence has grown 79% and their Facebook and Google+ presences are growing rapidly as well. Although they are still a small group, they can be an integral part of a social media marketing plan as Baby Boomers have 70% of all US disposable income and are looking to spend it. [Read more…]
Social media is an integral part of marketing for small and large businesses, but sometimes it can be confusing. Different channels can be used for different reasons and purposes- but if you don’t understand each social outlet it can be challenging to create the most effective marketing plan for your business. Check out the Navigating Social Media guide below to help familiarize yourself with the different social media channels and learn the best way to utilize them! [Read more…]
Social media is always evolving and it is important to look forward as the year comes to a close. Businesses will need to reevaluate their strategies and look to the new trends that are emerging to keep up with consumers.
2014 is going to be an important year for social media and the following trends will be needed to take into consideration when planning your overall strategy.
2013 has been an exciting and expansive year for social media. From personal use to small business or corporations, it has been growing and people are finding new uses for it and unique ways to use it! And no matter who you are these days, social media marketing has probably found its way into your business plan. Here is a look at how it has grown into our every day lives over the past year: [Read more…]
On November 12, Twitter announced the new custom timeline on Tweetdeck. This feature will allow users to organize tweets into groups that create a timeline based off of the topic. Twitter believes that this will help tweeters customize their experience on the site. The timelines can be shared on Twitter, blogs, and other platforms. [Read more…]
Twitter has become an invaluable tool in marketing, for big and small businesses alike. While social media for personal purposes seems relatively simple, there are different strategies for small businesses to use. Check out the interactive flowchart below to help you get a grasp on how to benefit from this social media channel with the small business guide to Twitter. This guide can help you with a range of questions you may have about Twitter and your business, from simple to complex! [Read more…]
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
Just like any other social media channel, Instagram has become a great tool for business marketing. With the ability to capture an audience with the use of images, which are extremely powerful in social media marketing, it is a tool that should be used correctly to gain the viral effect it has. Here is how to utilize Instagram for your business: [Read more…]
Hashtags have been widely used on many social platforms as they allow users to join conversations on a particular topic. In May, Google+ was the latest social media player to introduce hashtags. Recently, Google has announced that their search engine will feature these hashtags, meaning users will be able to search for hashtags shared on multiple social platforms.