Twitter has become an invaluable tool in marketing, for big and small businesses alike. While social media for personal purposes seems relatively simple, there are different strategies for small businesses to use. Check out the interactive flowchart below to help you get a grasp on how to benefit from this social media channel with the small business guide to Twitter. This guide can help you with a range of questions you may have about Twitter and your business, from simple to complex! [Read more…]
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
Just like any other social media channel, Instagram has become a great tool for business marketing. With the ability to capture an audience with the use of images, which are extremely powerful in social media marketing, it is a tool that should be used correctly to gain the viral effect it has. Here is how to utilize Instagram for your business: [Read more…]
Hashtags have been widely used on many social platforms as they allow users to join conversations on a particular topic. In May, Google+ was the latest social media player to introduce hashtags. Recently, Google has announced that their search engine will feature these hashtags, meaning users will be able to search for hashtags shared on multiple social platforms.
Followers are crucial for expanding one’s reach on Pinterest. More followers results in more likes, re-pins, and comments. Companies who create their own Pinterest accounts do so with specific goals in mind. For a business specifically, having more followers means increased brand awareness, more revenue, and a more powerful outreach.
Here’s What You Do:
Facebook Graph Search is a feature that can be used as a great marketing tool for any company using Facebook to promote themselves. Through Graph Search, businesses can learn more about their Facebook fans than ever before. Focused searches reveal results that are more accurate than ever, giving businesses previously untapped insight.
Salesforce.com is a cloud computing and social enterprise software service provider that aids companies in customer relationship management (CRM). This software has created a wave of functionality for sales and marketing professional across the country. Salesforce was created because many large companies were in need of integrative, custom CRM software to manage their business information within days or weeks.
Following suit from social media sites such as Twitter and Instagram, Facebook has launched support for clickable hashtags. Get ready to see a lot more of the # symbol in your newsfeed, because this social networking site is about to start using the widely popular hashtag.
When browsing through Pinterest, have you ever found something you just had to buy? Or perhaps you find a recipe you’re just dying to make. However, when you click though, often times your product or recipe of interest leads to a dead link, with zero product information on how to make it or where to buy it. Well, those days of frustration are over.
We have all manipulated our social media accounts and sites to get our names high on the rank list. But what many have not considered in this equation is how powerful author rank is with Google+1’s and the infamous ‘likes.’
In our ever technologically advancing world, Google Local reviews are gaining importance in a variety of ways. For the younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth.
Twitter can be a great asset for businesses. If used properly, it can be a very beneficial tool for marketing, customer service, communication and sales. Whether your twitter is for personal or business use, this ultimate guide to best Twitter practices will give you the information you need to get the most out of Twitter.
Facebook is one of the smartest platforms a company can use to increase their awareness. However, Facebook can also backfire on a business if it isn’t being used efficiently. Here are ten surefire ways to misuse Facebook and lose your followers.
Since its inception, Pinterest has more than proved itself as an effective marketing tool for businesses. Recently, Pinterest revamped its website. Certain features have been added, improving the site’s navigability and overall appearance, while other features have been discontinued. With proper understanding, the new and improved Pinterest will be an even more beneficial tool for businesses to market with.
It seems like everywhere you look nowadays there are #hashtags coming at us in every direction. The concept that was started on Twitter, has grown into a social media phenomenon, showing up everywhere from social media outlets to corporate advertising. While hashtags can be very beneficial to its users, many of us are completely unaware of how to use them and why they were created. Hashtags have gained a recently popularity among social media users, so here is a quick guide on how to properly use a hashtag.
Being a community manager isn’t just about Tweeting, Pinning, and Facebooking all day long. It takes determination, passion, and an incredible amount of skill. Community managers wear many hats, and their workday certainly doesn’t end in time for happy hour. If you’re considering a career in community management, make sure you have the following qualities in the bag:
Social media photo and video services have been in circulation for a number of years, and we have all seen our fair share of popular apps that turn the amateur smart phone user into “semi-professional” creators. For example, apps such as Instagram and iMovie allow the everyday user to enter the creative world.
The Super Bowl has always drawn a considerable amount of media attention and hype, but for an event centered on football, the night was stolen by surprise power outages, interesting ads, and a jaw-dropping performance by Beyoncé.
The name Pheed may be less than inspiring, but the concept behind this new social media site is a little more intriguing, especially to those of us bored with Facebook and unimpressed by Twitter. I’m not saying I am, per se, but some of you might be!
While most other sites look at a single idea and a niche, such as 140 character messages or photos on Instagram, Pheed attempts to bring together the most appealing elements of each for one big, comprehensive package.
Essentially, the Pheed social network is one massive ‘pheed’ of information containing trending topics, an alternative version of the Timeline, photos, and other data with a couple of extra twists thrown in to add some identity. Here are some advantages and disadvantages of this new social network:
Every restaurant owner’s hope when opening a restaurant is that it will eventually become a go-to destination for local foodies. You want to have the latest and greatest to offer your customers. However, few restaurateurs know how to maximize their marketing potential and turn non-revenue producing activities such as tweeting into revenue producing activities that will be beneficial for the overall business. You could have the best food in town, but unless people are well informed about your services they will have no way of knowing the great things you have to offer them.
Some companies within the restaurant and food service industry do an excellent job at maximizing their social media efforts, however with the concept still being fairly new, most companies still have room for major improvements. Social media websites such as Facebook, YouTube and Twitter are great tools for restaurants and food service companies to connect with existing and future customers. Social media can save a particular company a great deal of time, money and resources and therefore can increase revenues in many different ways.
There are various ways to create content for your social media campaign, but my go-to is always the social media calendar. I like to create an editorial calendar for each of my clients. If you’re managing your own online marketing, than creating a calendar should be simple. You just have to sit down and do it! Here are a few tips that will help you get started:
If you’re not on Twitter, you’re seriously doing your company a disservice. It doesn’t matter what kind of company you work for or own, you should be actively on Twitter to further the company’s interests.
Once you sign up for an account, it’s time to build followers. It’s easy to build them online, but what else can you do to build them outside of the Twittersphere?
The following 5 tips will help you gain more followers than you ever imagined: