First, search engine optimization (SEO) can be understood as “the process of getting traffic from the “free,” “organic,” “editorial” or “natural search results on search engines.” This includes things on your webpage such as substantial, fresh and engaging content that includes specific keywords likely to be Googled often. The architecture of your webpage is another important SEO factor: how quickly does your site load? Is your site secure (think: HTTPS); can various search engines “crawl” your site easily? Lastly, does you site utilize HTML efficiently? For example, HTML title tags should contain keywords related to page topics. Is your meta-description tag descriptive of the page it’s associated with? Even the color and design of your page matters for SEO – if your color and design template hide the words you want pages to be found for, your ranking on Google and other search engines is sure to fall. [Read more…]
As you may have noticed, Facebook has quickly been rolling out Groups for Pages over the last few months. This new ability to “link” brands and groups is a tool that allows you to provide a more community-oriented setting for your followers or fans. If you want to bring your audience together with a common goal or passion, this could be a game changer for your presence on Facebook.
Glossier and Freshly Picked are two start-ups with completely different products but very similar, and very effective, social media techniques. Those social media techniques have launched both brands to awesome heights, with loyal fan bases second to none. To understand how these companies achieved such success, we have to look at where they started. [Read more…]
Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it; Google hasn’t actually given it a name). It has some perks similar to Google+, but there’s two key differences: it’s developed for better search engine optimization and it’s designed to benefit Google My Business profiles. [Read more…]
Online reviews dictate much of our daily lives, from where to eat, where to shop, and many other things. For younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth. They can make a huge impact on how well your business does, so it’s important to pay attention to them! If you have any doubt about the impact of negative or positive reviews, check out this statistic: A whopping 68% of millennials trust online reviews most, as opposed to 34% who trust television advertisements.
Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business owner, you’re well aware of this – you’ve adapted to the times and replaced traditional marketing, at least in part, with digital marketing. But, is that enough? [Read more…]
The impact of social media marketing on your company’s overall reputation can’t be overstated. However, as we have mentioned before, not every social media channel will give you the same results. For example, the most effective times to advertise on Instagram are certainly not the same as those for Pinterest. It only makes sense to cover all bases! This will help you achieve the best results, gain the most conversions, and reach as many potential customers as possible. [Read more…]
It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes. [Read more…]
There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet are in today’s society. As a business owner embarking on the social media marketing journey, this is great news. However, it’s important to remember that not all of the nearly 3 billion people are using the same networks. The tricky part is figuring out what platforms work best for your business and your target demographic. [Read more…]
With the popularity of sites like Instagram and Snapchat, many people assume that Twitter is on its final leg; it’s allegedly “dying” of the same disease that killed Myspace and Friendster: disinterest. However, while more novel sites certainly have the attention of certain demographics, Twitter isn’t obsolete. In fact, there are several elements that attest to Twitter’s longevity. So, if you’re thinking of logging off, think again. Tweeting isn’t over yet, and here are a few reasons why: [Read more…]
In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to YouTube and Pinterest, consumers can be broadly influenced toward one product or another given their respective social media presence. As such, a vital part of recognizing how to run your own company’s social media comes from examining that of the competition’s. [Read more…]
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than just an attractive graphic; it’s essentially the face of your company. This is why you should give it plenty of thought before finalizing your design.
Of the millions of current internet users in the United States, a large majority of them are online shoppers. With that in mind, it’s obviously extremely important that you monitor your online reputation to ensure your business remains in good standing with your target audience. If you’re just getting started on monitoring your online presence, the first step is a quick Google search to find out if you are already being reviewed on websites like Yelp, Angie’s List or TripAdvisor.
The most successful marketing campaigns are those that connect with audiences on a human level. Customers don’t want to be told what to buy; they want to know the story of your brand. That is, what makes your product or service unique? A content marketing strategy can help your business reach the hearts and minds of consumers. In 2017, the best strategies will take advantage of new technology, like virtual reality systems, and capitalize on the latest social media trends.
Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
With more than 450 million users worldwide, LinkedIn is a very powerful tool for B2B marketing. Leverage your own profile, LinkedIn group membership, published content, and company pages to help your B2B business grow. Below, we’ll share some tips for making new connections, finding leads, and growing sales. [Read more…]
Incorporating the right balance of digital and traditional marketing is key for the success of your campaign and, as we’ve said before, social media has become a staple for success. That being said, it’s easy to become overwhelmed and misled by the numerous platforms to market your brand. For many businesses, Pinterest is an excellent tool (and it’s FREE) for reaching their target demographic. Why Pinterest, though?
With so much competition in your industry, local or nationwide, being visible to your market is crucial. That’s why we put so much emphasis on the importance of search engine optimization, or SEO. Specifically, small businesses should take certain measures to ensure optimized visibility in front of their local target market. This growing importance of local SEO has even caught the attention of Google, who has given increased focus on personalized search results!
Is your eCommerce business advertising on social media? If your answer is no, then you’re missing out on a prime opportunity to showcase products, build your brand, gain new customers, and engage in communities that are full of people who are interested in your products or services. Businesses who have fallen behind marketing trends shouldn’t worry; it’s never too late to begin. This guide will help you get started building a presence on social media in no time. [Read more…]
Live streaming is on the rise, especially since Facebook Live was released to all users this year. More and more people are beginning to use this feature, so now is a better time than any to get ahead on this growing trend! Not only is live streaming considered to be a more authentic way to engage with your audience, but your followers are more likely to comment on your video! Increased engagement can lead to brand awareness and recognition, so you have a lot to gain from sharing this type of content. However, successful live streaming isn’t as simple as clicking “broadcast”.
There are 286,942,362 internet users in the United States. Of that group, users who are online shoppers spent an estimated $1,804 per person on ecommerce purchases in 2015. Consider the same data for 2016, and you will find that we nearly surpassed $100 Million in retail ecommerce for the second quarter alone. There’s no question that you need to keep your business in front of the right audience in order to drive sales, which makes it mandatory to cultivate a strong online presence. However, regardless of what you may have heard, not all publicity is good publicity. A basic understanding of online brand reputation management can help preserve your company’s image, as well as its bottom line. [Read more…]
One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
If you haven’t noticed by now, 2016 is most certainly the year of video! As communicators and business owners, it’s important that you take note of the upcoming trends in the many facets of marketing. Video is taking the world by storm and it’s becoming hard to ignore. We’ve said it before and we’ll say it again: it’s going to take much more than an active Facebook page to really stand out in the competitive nature of social media.
Businesses of all sizes are nearing the tipping point where internet marketing becomes the best way to reach their audience. The driving force behind this change? Millennials. By 2025, 44 percent of the workforce will be millennials, per the Bureau of Labor Statistics. Millennials on the older end of the generational spectrum will start moving into upper management positions and yielding more money. Those on the younger end will graduate college and enter the workforce, further increasing the earning potential of the entire generation. With more money comes more purchasing power and a resulting shift in the dominant consumer base. This means that having a strong web presence will become vital in targeting those with the highest potential to spend money, millennials. [Read more…]
Social media has become a booming business, with companies like Facebook and Twitter being valued into the billions, yes billions, of dollars. The sheer scope of users available to target have made these platforms a can’t-miss opportunity for marketing and branding. So it should come as no surprise that yet another new social platform is starting to attract the attention of marketers everywhere: Snapchat. According to Comscore, the millennial-focused platform boasts a 32.9 percent penetration rate for the age group 18-34, and a 50 percent rate for the age group 18-24. These numbers alone make it an undisputed gold mine for tapping into the millennial market, but it’s Snapchat’s ability to engage users in a real time format that gives it true potential. [Read more…]
As we recently mentioned, Twitter is changing basically everything. Twitter recently announced an update that will truly change the way marketers, business owners, and everyday users engage on the platform. If you’ve ever tried to condense a lengthy message into 140 characters, you know first-hand just how aggravating this limitation can be. Another frustration that many users have faced is that when you reply to someone’s tweet, it doesn’t appear in your followers’ newsfeed.
Social media platforms are constantly evolving, and as a business owner, it’s crucial to stay on top of the latest capabilities to ensure you’re using them to maximize your ROI. We’re here to help you decode how these changes can help your business grow. Here are the latest updates to keep in mind from Instagram, Facebook, Twitter, Snapchat, and Google: [Read more…]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your fingertips, keeping your marketing strategy fine-tuned should be a priority. With that in mind, a crucial (yet often overlooked) detail to give thought to is the length of each your posts.
Getting tons of online recognition for your brand may seem impossible, but with time, dedication, and strategy, you can growth hack your social media engagement. By having an understanding of your target demographic and the various opportunities at your fingertips, you can broaden your audience and in turn boost your ROI. [Read more…]
When you invest your time and money into anything, you want to be sure you’re covering all bases. With that in mind, it only makes sense that you should always keep an eye on the latest social media trends and statistics. In the last 5 years alone, social media has grown immensely. It’s not slowing down anytime soon, so do your best to prepare for changes as they come!
As we’ve stated before, social media has a huge impact on customers’ buying and shopping habits. While it only accounts for a small part of retail sales, business owners are starting to realize how crucial it is to maintain a social media presence. Platforms like Facebook, Twitter, and Pinterest have taken an active role in e-commerce, so if you aren’t taking advantage of these features, now’s the time to do so.
You may or may not have heard of Medium by now, but its slow and steady rise to popularity tells us that it has the potential for longevity. That’s saying a lot when you’re talking about social media, a dynamic environment that seems to change by the minute. Only time will tell how things will go for Medium, but for now, we’re saying it’s worth learning about. So, let’s dive right in. [Read more…]
If you’re looking for a way to make a big first impression with your audience, Facebook Canvas is something you definitely want to look into. This is a new way of serving ads that has been designed entirely for use on mobile devices, and its designers promise higher click-through rates and more conversions. If this sounds exactly like what you’ve been looking for, you’re not alone. Canvas is Facebook’s response to everything that businesses have been saying about the hurdles they face in reaching their current and prospective customers. Don’t miss out on this exciting new way of communicating with all of your favorite people. Here’s everything you need to know about Facebook Canvas: [Read more…]
A little bit of organization can do you a lot of good, which is why every social media manager should create and follow an editorial calendar. If the concept is foreign to you, a social media calendar is a way to plan topics, set goals, and stay on task with the content you share on your various channels. [Read more…]
As we’ve mentioned time and time again, visual content is crucial to your marketing strategy. With that in mind, it only makes sense that Instagram is a vital tool for reaching a larger audience and maintaining a strong reputation online. In addition to the rise in necessity of visual content, you should also consider that more and more people are starting to rely solely on their smart phones and other mobile devices to access the internet. [Read more…]
Since its launch in 2003, LinkedIn has grown to be one of the most widely used and respected professional networks. By the end of its first month in operation, the platform had approximately 4,500 members across the globe. Today, LinkedIn has over 400 Million users, and it is undoubtedly the most important available resource for professional networking. Despite all of this, there has been one facet of the LinkedIn user experience that has been just a bit disappointing. [Read more…]
When it comes to mass communications, email marketing is one of the most effective ways to market a business. With the ability to use sophisticated segmentation methods, this strategy is great for capitalizing on leads and generating additional touch points. There is one catch, however. In order for your message to get across, people must first actually open the email that you are sending. Without a strong subject line, your efforts may be completely ignored. It’s amazing how important a few words can really be. A great subject intrigues the reader and makes them want to learn more. It should be a one line sentence that is both upfront and engaging. [Read more…]
Do you ever wonder if your Facebook ads are reaching the right people? You spend so much time researching your customers and trying to craft just the right message for your advertisements. With the aim that business will soon be booming, you finally start a campaign, then hope for the best. “Maybe I’ll get some likes,” you think to yourself. You assume that the ad will drive the right visitors to your business; maybe they will even buy your products. Unfortunately, in spite of all the in-depth analytic tools that Facebook has given us over the years, it has been difficult to evaluate whether or not your ads were actually delivering those desired results. However, all of that is about to change. [Read more…]
The majority of companies today understand the need for a strong social media presence, but for many of them, the definition of success in this space still remains a bit hazy. Many organizations aren’t sure of the goals they should be setting, which creates challenges when it comes time to measure their performance. From generating leads, to establishing thought leadership, there’s a lot that can be achieved using this medium. A great rule to live by is that whenever there’s a tough decision to make, you should look at the experiences of those who have done it before. In a recent study performed by Social Media Examiner, almost 4,000 marketers were surveyed, and it was easy to see certain patterns in the way that businesses are using social media and how they are benefitting from it. [Read more…]
Over the years, social media has become one of the fastest developing industries for marketers everywhere. In the beginning, many companies had trouble seeing the value of hiring a social media manager. Today, however, new platforms continue to sprout and employers are scrambling to find specialists who can keep their companies up to date. Every year, we find a handful of organizations that want to remain on the cutting edge when it comes to their social media presence. As always, this year is sure to have its fair share of innovation that will help take us to the next phase of the digital age. [Read more…]
Social media has undoubtedly become a universal part of our daily lives, and it has come a long way over the years. It has truly changed the world, far more than we could have ever imagined. As of this year, there are over 2 billion active users! That being said, the importance of staying up-to-date on the way your customers are reading and sharing content is constantly growing. Are you aware of just how much online content can shape your readers’ opinions and buying habits? [Read more…]