When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines. [Read more…]
A new year means new strategies to help drive your marketing campaign. The digital world is taking over a lot of marketing efforts and things like social media are expected to double this year! These statistics will help you grow your marketing efforts in the right direction this year and stay on top of the digital trends for your business! [Read more…]
Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. [Read more…]
Whether you don’t know where to start with social media marketing or you’d like to set and maintain goals (New Year’s Resolution, anybody?!) this checklist is sure help you boost business. One of the major aspects of this type of marketing is maintaining a presence, being active, and consistent. That’s why we love this checklist, it is sure to help you do just those things. Go through it to help set goals and start seeing a positive ROI from your social media marketing efforts! [Read more…]
Over the years, Pinterest has become an incredibly useful tool, both for personal and business use. For businesses in particular, Pinterest has provided a tool for marketing and communicating with not only potential clients, but other businesses as well.
For any business, no matter how well established or new, Pinterest is a tool that should certainly be used to its full extent. [Read more…]
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
Every restaurant owner’s hope when opening a restaurant is that it will eventually become a go-to destination for local foodies. You want to have the latest and greatest to offer your customers. However, few restaurateurs know how to maximize their marketing potential and turn non-revenue producing activities such as tweeting into revenue producing activities that will be beneficial for the overall business. You could have the best food in town, but unless people are well informed about your services they will have no way of knowing the great things you have to offer them.
Some companies within the restaurant and food service industry do an excellent job at maximizing their social media efforts, however with the concept still being fairly new, most companies still have room for major improvements. Social media websites such as Facebook, YouTube and Twitter are great tools for restaurants and food service companies to connect with existing and future customers. Social media can save a particular company a great deal of time, money and resources and therefore can increase revenues in many different ways.