The power of visual content marketing has been exponential. Many of us did not realize how impactful pictures and images would be against content full of verbiage. If you don’t realize how important it has been, just think about what the popular web apps have been in the past year: Instagram, Pinterest, SnapChat, Vine…all focused on images. See what the trends have been and what the predictions are for the future in this infographic. What do you think, will visual content still be king? [Read more…]
Social media trends are always evolving. It is essential to keep up with these changes as they can make a big difference in marketing strategies and how businesses target an audience. Here are a few new trends that could change your marketing strategy for the year. [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines. [Read more…]
A new year means new strategies to help drive your marketing campaign. The digital world is taking over a lot of marketing efforts and things like social media are expected to double this year! These statistics will help you grow your marketing efforts in the right direction this year and stay on top of the digital trends for your business! [Read more…]
Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. [Read more…]
Whether you don’t know where to start with social media marketing or you’d like to set and maintain goals (New Year’s Resolution, anybody?!) this checklist is sure help you boost business. One of the major aspects of this type of marketing is maintaining a presence, being active, and consistent. That’s why we love this checklist, it is sure to help you do just those things. Go through it to help set goals and start seeing a positive ROI from your social media marketing efforts! [Read more…]
Over the years, Pinterest has become an incredibly useful tool, both for personal and business use. For businesses in particular, Pinterest has provided a tool for marketing and communicating with not only potential clients, but other businesses as well.
For any business, no matter how well established or new, Pinterest is a tool that should certainly be used to its full extent. [Read more…]
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
Every restaurant owner’s hope when opening a restaurant is that it will eventually become a go-to destination for local foodies. You want to have the latest and greatest to offer your customers. However, few restaurateurs know how to maximize their marketing potential and turn non-revenue producing activities such as tweeting into revenue producing activities that will be beneficial for the overall business. You could have the best food in town, but unless people are well informed about your services they will have no way of knowing the great things you have to offer them.
Some companies within the restaurant and food service industry do an excellent job at maximizing their social media efforts, however with the concept still being fairly new, most companies still have room for major improvements. Social media websites such as Facebook, YouTube and Twitter are great tools for restaurants and food service companies to connect with existing and future customers. Social media can save a particular company a great deal of time, money and resources and therefore can increase revenues in many different ways.