Twitter is a popular social networking option that revolves around the concept of short, 140-character messages, referred to as “tweets”. Created in 2006, it has grown exponentially with over 255 million active users posting approximately 500 million tweets each day. This is an exceptionally large audience for a business to connect with, especially if you are looking to market outside of the U.S. or create a mobile campaign as 77% of Twitter accounts are from outside the country and 78% of active users are logging in from their mobile devices. [Read more…]
How well do you know your consumers? Do you know which color will push frugal shoppers to actually make a purchase? Are the aesthetics of your site attracting customers, or pushing them away? The psychology of marketing is crucial for understanding your buyers, buying patterns, buying weaknesses, and the aspects of a business that help your product or service sell without pitching a thing. Colors, times, numbers, words- these things are crucial for a brand and ultimately, sales. Social media is a great way to express these things. Use these tactics to entice consumers and convert followers to buyers. Keep the science of sales in mind the next time you create a post or design an image to share with your followers and you may provoke an unexpected purchase. [Read more…]
Emerging trends are taking our social networks by storm. So what features should you be focusing on? What channels do you need to increase your efforts? Find out what businesses want to do more of, see less of, and get more interaction in, in this infographic! The tides are turning in the social media-sphere, make sure your efforts are where it counts. [Read more…]
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]
Once upon a time, businesses were not just a click away from billions of people to provide such an accessible customer relationship management experience. Now, with social media, businesses can be immediately connected to their patrons or unhappy customers. Online users can connect with their favorite brands and continue to show support via social media. On the other hand, when an issue arises or a bad experience takes place with a business or service, unsatisfied customers are sure to take to social media to make sure they let the whole (social media) world know. Companies can’t get away with poor experiences or products these days without hearing about it. By opening these lines of communication between businesses and consumers, social media has changed and is continuing to transform CRM. Here’s how: [Read more…]
Instagram is an online social media service that allows its users to share photos and videos with their social networks. It integrates seamlessly with other social media websites, such as Facebook or Twitter. In fact, Instagram has surpassed those networks in terms of sharing. In a study of 2,500 brand posts, Instagram had 58x the engagement per follower than Facebook and 120x more per follower than Twitter. [Read more…]
Social media is an effective way to turn social conversations into sales. We all know it’s fun to use to stay in touch with old friends, but it’s also great for creating leads with new friends! The statistics don’t lie, this is a great tool for marketing and sales efforts! Here’s how socializing is moving customers right to the virtual check out line: [Read more…]
Authorship is a great new feature offered by Google that allows authors to link published content to their google profile. Google Authorship offers immeasurable benefits to hobby bloggers and professional writers alike.
Content creators place a lot of value in their work, and they place a lot of emphasis on the ability to share what they produce. By using this exciting new way of broadcasting their message, writers can ensure that their thoughts are communicated to a relevant and receptive audience. [Read more…]
Think back to 2008. Now, I’m sure one can’t recall exactly what they were doing that year but in 5 years from now, even if we don’t remember parts of pop culture, we can guarantee that whatever we were doing we were all fully engulfed in social media. Social media has changed the way we interact on personal and business levels. This infographic looks back on something that has become part of our every day lives and is still continuing to grow: [Read more…]
The power of visual content marketing has been exponential. Many of us did not realize how impactful pictures and images would be against content full of verbiage. If you don’t realize how important it has been, just think about what the popular web apps have been in the past year: Instagram, Pinterest, SnapChat, Vine…all focused on images. See what the trends have been and what the predictions are for the future in this infographic. What do you think, will visual content still be king? [Read more…]
Social media trends are always evolving. It is essential to keep up with these changes as they can make a big difference in marketing strategies and how businesses target an audience. Here are a few new trends that could change your marketing strategy for the year. [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
There are so many different social media channels these days and with that, you see a variety of strategies for each one. With all of this, social media can seem complicated and overwhelming, especially if you are trying to run a business and their marketing accounts. Here is an infographic we found that will serve as a great tool (hint-bookmark it!), with social media basics for you to refer back to. Not only are these foundational tips for the top social media outlets, but they also are some of the best and basic tips for your business!
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]
Pinterest is an incredible tool to use for your business. There are several strategies outlined in this infographic to help you maximize your businesses presence and increase your followers on Pinterest. Follow these steps and stay active on Pinterest and you’ll be sure to double, maybe even triple your followers! [Read more…]
When thinking of on-page SEO, meta-tags and keywords seem to be the most talked about. However, there are many more strategies that can make a page optimized and bring in more traffic from search engines. [Read more…]
A new year means new strategies to help drive your marketing campaign. The digital world is taking over a lot of marketing efforts and things like social media are expected to double this year! These statistics will help you grow your marketing efforts in the right direction this year and stay on top of the digital trends for your business! [Read more…]
Facebook has changed its algorithm for the posts in a user’s News Feed many times, however, its most recent algorithm change has altered the way businesses engage with fans. [Read more…]
Whether you don’t know where to start with social media marketing or you’d like to set and maintain goals (New Year’s Resolution, anybody?!) this checklist is sure help you boost business. One of the major aspects of this type of marketing is maintaining a presence, being active, and consistent. That’s why we love this checklist, it is sure to help you do just those things. Go through it to help set goals and start seeing a positive ROI from your social media marketing efforts! [Read more…]
Over the years, Pinterest has become an incredibly useful tool, both for personal and business use. For businesses in particular, Pinterest has provided a tool for marketing and communicating with not only potential clients, but other businesses as well.
For any business, no matter how well established or new, Pinterest is a tool that should certainly be used to its full extent. [Read more…]
LinkedIn has recently released the use of mentions in status updates. Starting in April, the LinkedIn Mentions option has allowed users to link to another user, a feature very similar to that of Twitter or Facebook. Once the status is posted, the mentioned user gets a notification. Currently, this is only available for personal updates. [Read more…]
Every restaurant owner’s hope when opening a restaurant is that it will eventually become a go-to destination for local foodies. You want to have the latest and greatest to offer your customers. However, few restaurateurs know how to maximize their marketing potential and turn non-revenue producing activities such as tweeting into revenue producing activities that will be beneficial for the overall business. You could have the best food in town, but unless people are well informed about your services they will have no way of knowing the great things you have to offer them.
Some companies within the restaurant and food service industry do an excellent job at maximizing their social media efforts, however with the concept still being fairly new, most companies still have room for major improvements. Social media websites such as Facebook, YouTube and Twitter are great tools for restaurants and food service companies to connect with existing and future customers. Social media can save a particular company a great deal of time, money and resources and therefore can increase revenues in many different ways.