Glossier and Freshly Picked are two start-ups with completely different products but very similar, and very effective, social media techniques. Those social media techniques have launched both brands to awesome heights, with loyal fan bases second to none. To understand how these companies achieved such success, we have to look at where they started. [Read more…]
Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it; Google hasn’t actually given it a name). It has some perks similar to Google+, but there’s two key differences: it’s developed for better search engine optimization and it’s designed to benefit Google My Business profiles. [Read more…]
There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet are in today’s society. As a business owner embarking on the social media marketing journey, this is great news. However, it’s important to remember that not all of the nearly 3 billion people are using the same networks. The tricky part is figuring out what platforms work best for your business and your target demographic. [Read more…]
Search engine optimization has become a primary focus for many businesses in recent years. Companies large and small are relying on SEO in order to increase their web presence and stay updated on Google’s ever changing algorithms. In a field so rapidly evolving and complex, it’s only natural that mistakes are made. [Read more…]
With more than 450 million users worldwide, LinkedIn is a very powerful tool for B2B marketing. Leverage your own profile, LinkedIn group membership, published content, and company pages to help your B2B business grow. Below, we’ll share some tips for making new connections, finding leads, and growing sales. [Read more…]
Live streaming is on the rise, especially since Facebook Live was released to all users this year. More and more people are beginning to use this feature, so now is a better time than any to get ahead on this growing trend! Not only is live streaming considered to be a more authentic way to engage with your audience, but your followers are more likely to comment on your video! Increased engagement can lead to brand awareness and recognition, so you have a lot to gain from sharing this type of content. However, successful live streaming isn’t as simple as clicking “broadcast”.
There are 286,942,362 internet users in the United States. Of that group, users who are online shoppers spent an estimated $1,804 per person on ecommerce purchases in 2015. Consider the same data for 2016, and you will find that we nearly surpassed $100 Million in retail ecommerce for the second quarter alone. There’s no question that you need to keep your business in front of the right audience in order to drive sales, which makes it mandatory to cultivate a strong online presence. However, regardless of what you may have heard, not all publicity is good publicity. A basic understanding of online brand reputation management can help preserve your company’s image, as well as its bottom line. [Read more…]
One of the most important elements of posting on social media is getting shares. The logic is simple: the more eyes you get on your content, the more likely you are to see an increased return on investment. Shares are also an excellent indicator of what resonates with your audience. With that in mind, it’s important to know what platform will give you the best results, in terms of sharing.
If you’re reading this blog post, you’re probably already aware that producing high quality content for your business blog is one of the best ways to increase your search ranking and forge a connection with customers. It sounds easy enough, but it’s not uncommon for businesses to struggle with producing content that consumers care about. It’s actually not all that surprising. People get sucked into scenarios like, “Well, we sell shoeshine. There’s not anything remotely interesting about shoeshine, so no wonder our view counts are low.” But that’s a self-defeating opinion. There is something interesting about everything, so long as a market exists for it. The key then, is to properly engage that market. We must discern what type of content people want to read. [Read more…]
If you haven’t noticed by now, 2016 is most certainly the year of video! As communicators and business owners, it’s important that you take note of the upcoming trends in the many facets of marketing. Video is taking the world by storm and it’s becoming hard to ignore. We’ve said it before and we’ll say it again: it’s going to take much more than an active Facebook page to really stand out in the competitive nature of social media.
Businesses of all sizes are nearing the tipping point where internet marketing becomes the best way to reach their audience. The driving force behind this change? Millennials. By 2025, 44 percent of the workforce will be millennials, per the Bureau of Labor Statistics. Millennials on the older end of the generational spectrum will start moving into upper management positions and yielding more money. Those on the younger end will graduate college and enter the workforce, further increasing the earning potential of the entire generation. With more money comes more purchasing power and a resulting shift in the dominant consumer base. This means that having a strong web presence will become vital in targeting those with the highest potential to spend money, millennials. [Read more…]
The world of marketing has come a long way in the last several years, but one thing remains true: email marketing has always been and still is an effective medium! It can be a primary driver of traffic to your website if you know how to maximize the potential. Not only does email marketing have high conversion rates, but as you grow your contact list, you can continue to monetize it by promoting several of your products and services.
As we recently mentioned, Twitter is changing basically everything. Twitter recently announced an update that will truly change the way marketers, business owners, and everyday users engage on the platform. If you’ve ever tried to condense a lengthy message into 140 characters, you know first-hand just how aggravating this limitation can be. Another frustration that many users have faced is that when you reply to someone’s tweet, it doesn’t appear in your followers’ newsfeed.
Social media platforms are constantly evolving, and as a business owner, it’s crucial to stay on top of the latest capabilities to ensure you’re using them to maximize your ROI. We’re here to help you decode how these changes can help your business grow. Here are the latest updates to keep in mind from Instagram, Facebook, Twitter, Snapchat, and Google: [Read more…]
With so many diverse social media platforms, posting your content across the web can get confusing, to say the least. As a marketer or business owner trying to make the most of the tools at your fingertips, keeping your marketing strategy fine-tuned should be a priority. With that in mind, a crucial (yet often overlooked) detail to give thought to is the length of each your posts.
Web presence is a huge part of running a successful business. People no longer use a phone book to find businesses; instead they do a simple Google search. Ensuring your company ranks high on search engines can turn a moderate success into an astounding one. If you’ve come to our website, chances are you already know this, and are ready to make your mark on the web. A step in the right direction to a strong web presence is Google’s Search Console (most commonly known as Google Webmaster Tools). [Read more…]
As a business owner, you understand that most aspects of your company require careful monitoring. When something is not performing the way it should, you want to make whatever adjustments that are necessary to improve your ROI. This is the kind of engagement that allows our businesses to grow and thrive, even in a saturated marketplace. Whether you’re counting the number of likes you earn on a post or actual inventory turnover, it all comes down to the need for listening and responding to what your current and future customers want or need. Here are three Instagram analytics services that will help you be a better listener: [Read more…]
Staying in touch with the ‘young people’ has always been extremely important for businesses to maintain relevancy within trends & keep pace for the future ones. And quite frankly, it’s getting harder and harder to escape the Millennial conversation as it is! Don’t ignore this conversation, Millennials are a huge buying force. Being part of the dot com era, businesses can learn a lot about leveraging technology in their marketing efforts by discovering how to connect with this generation. Spend time learning how to get your content to connect with Millennials to ensure you are appealing to the ‘spending’ masses now and well into the future!
From the profile and header image, to videos and backgrounds, making sure your images are the right size is key to having an eye-catching Twitter profile! We’ve all heard that images are the king of content, so no matter what or where the image is, it is crucial to have it the right size and looking good.
Once you have your Twitter profile all scaled correctly, do the same for your Facebook profile and make sure you are using the right image sizes! Another reason having the correct dimensions is important is because many social media users access these channels on a mobile device, and images can look especially wonky if they aren’t done right! These dimension guides are good to bookmark and keep handy (until they change them again…!) and are easy tools to help keep your social media profiles pristine. [Read more…]
What do thousands of the most successful LinkedIn Publishing posts have in common? How can you help grow your business through LinkedIn? What do you need to do to leverage LinkedIn publishing to ensure a prosperous marketing plan? Well, the groundwork has been done and the stats are impressive. No need to face skepticism of your social media marketing ROI, these are the cold hard facts about what’s working. The next time you are posting on LinkedIn Publishing be sure to keep these 10 tips in mind to optimize your posts! [Read more…]
You may think the rules are simple for social media, but this marketing outlet for businesses is more than just having a profile online. Engagement, correct followers, personality, etc… are not only areas that mistakes are made, but not making these errors can act as rules of thumb for creating an effective strategy! With access to virtually free marketing, businesses should shift their focus to social media marketing because it is the future for advertising, brand management, customer relations, public relations and so much more. Avoid these mistakes to improve sales and engagement for your business! [Read more…]
It’s nearly impossible to find a business that is not on at least one social network. Well, it’s for a reason. Social media provides a remarkable platform for marketing- and advertising, and public relations, and reputation management. It serves a huge purpose for businesses and is extremely beneficial for them, too. So how are small businesses leveraging social media marketing and what should you implement into your plan ASAP?
Social media marketing has become a huge industry and professionals spend a lot of time and money strategizing, posting, planning, promoting, and more for their clients. With all the work that goes into this, one should understand what is actually coming out of these efforts. Is all this work effective? The ROI of social media is astounding. Here is how to measure the results of this fruitful marketing. You are definitely getting out of it, what you put into it!
It’s hard to believe we are coming into the holiday season already! Well, ok, we aren’t exactly there quite yet but now is the time to start planning your business strategies for the holidays, which is a very big deal. Which networks do you need to spend the most time on? How is your current strategy going to change? Stay the same? These are a few things to think about when planning your social strategy this holiday season; here’s what else your business must consider: [Read more…]
Social media isn’t just good for business- it is business. Marketers work hard to generate leads, help develop the brand, create invaluable connections and showcase the value of their product. Social media has become the overlap between marketing, public relations, advertising, sales, and much more. In other words, it is extremely important for a business to have it. See why else social media is crucial for you business and what it is doing to help benefit you! [Read more…]
Why is social media more important than ever? Social media pages are taken into account when search engines ‘tally’ up signals for SEO. They are creating a huge impact in how your pages can be ranked with the big search engines, which makes it hard to ignore. Do you know which platforms are the most effective at improving your SEO? What about authorship? Learn about all of this and how you can improve search engine optimization with social media in this infographic! [Read more…]
Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users. Utilizing this header image feature allows business pages to further their branding strategy and increase their visibility among the other LinkedIn users. For reference, these header images will look and function similarly to the banner images on Facebook or Google+.
Instagram is not only a hot social media channel, but it’s now an invaluable tool for businesses. Whether you are looking to develop a professional account or one for your small business, you can create the perfect account with this step-by-step blueprint!
This is easy to follow and will ensure you’ve created the perfect account. Hey, you may learn a thing or two about Instagram, too! Grab your smart phone, your favorite pictures, and create the perfect Instagram account! Once you’ve set up your new profile, learn how to maximize your Instagram account for big business! [Read more…]
Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers. But first, let’s make sure we understand what is meant by the term “Content Marketing.” Content Marketing is simply using informative or valuable content to market a company or product. It is designed to attract a specific audience for the purpose of encouraging customer action. [Read more…]
Social media is transforming our world in so many ways. For businesses, it has provided an astonishing platform for marketing, advertising, public relations, and so much more. So what exactly is social media shaping this year? How can it help you improve your strategy as a small business? Find out what trends are emerging and how they are taking shape in our society so you can be on the forefront of this industry! [Read more…]
As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever. If you wish to brand your business through Twitter, it is important to know the dos and don’ts. Hashtags are one of the most improperly used tools on Twitter—in fact, most people may not even understand the actual purpose of the hashtag. [Read more…]
Social media has become a large part of the modern day business plan. The internet itself has developed into an effective business tool and so many industries benefit from social media marketing efforts, including public relations, marketing and advertising. Social media can be used to help manage business images, customer relations, press releases and much, much more, but just a decade ago, public relations looked nothing like it does today. Whether you just have a moment to reflect on the history of this industry or are curious to see how social media affects public relations, this infographic will help you understand this bustling industry! [Read more…]
When you think of social media marketing, you probably think of the standard Twitter, Facebook, Instagram, Google+, Pinterest, or Linkedin options. Probably one of the most overlooked mediums is the podcast. This is unfortunate, as it is still a very real marketing avenue. There are about 250,000 podcasts in existence today. iTunes, one of the largest delivery services for podcasts, has reported more than 1 billion podcast subscribers. That is a very large, and possibly underserved, audience. [Read more…]
Facebook has made some changes to its advertising function that affects social media marketers and how they will build their campaigns. With different specifications, the focus on size, images, and text will differ for each type of ad you create and what you want to highlight. This Ampush infographic shows the best dimensions and aspects to use and what sizes will be most effective for your Facebook ad. Determine the technicalities of your next Facebook ad to help you create a successful advertising campaign below! [Read more…]
Twitter is a popular social networking option that revolves around the concept of short, 140-character messages, referred to as “tweets”. Created in 2006, it has grown exponentially with over 255 million active users posting approximately 500 million tweets each day. This is an exceptionally large audience for a business to connect with, especially if you are looking to market outside of the U.S. or create a mobile campaign as 77% of Twitter accounts are from outside the country and 78% of active users are logging in from their mobile devices. [Read more…]
Emerging trends are taking our social networks by storm. So what features should you be focusing on? What channels do you need to increase your efforts? Find out what businesses want to do more of, see less of, and get more interaction in, in this infographic! The tides are turning in the social media-sphere, make sure your efforts are where it counts. [Read more…]
Google+ is a powerful, business-friendly social media platform. Being active and engaging with other users and brands can improve SEO and search rankings, making it important to improve your profile and build an audience. Here are a few ways to grow your following and strengthen your presence on social media. [Read more…]
Instagram is an online social media service that allows its users to share photos and videos with their social networks. It integrates seamlessly with other social media websites, such as Facebook or Twitter. In fact, Instagram has surpassed those networks in terms of sharing. In a study of 2,500 brand posts, Instagram had 58x the engagement per follower than Facebook and 120x more per follower than Twitter. [Read more…]
It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses hone in on their target market, but what are the rules? Here is how you should be using “#” to grow your social media presence on Google +. [Read more…]
Social media is an effective way to turn social conversations into sales. We all know it’s fun to use to stay in touch with old friends, but it’s also great for creating leads with new friends! The statistics don’t lie, this is a great tool for marketing and sales efforts! Here’s how socializing is moving customers right to the virtual check out line: [Read more…]
Authorship is a great new feature offered by Google that allows authors to link published content to their google profile. Google Authorship offers immeasurable benefits to hobby bloggers and professional writers alike.
Content creators place a lot of value in their work, and they place a lot of emphasis on the ability to share what they produce. By using this exciting new way of broadcasting their message, writers can ensure that their thoughts are communicated to a relevant and receptive audience. [Read more…]
Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence. Many sites have spent years building killer content that grabs attention and delights the audience.
A website, whether for personal or business use, is a labor of love in today’s digital environment. It makes sense that business owners and webmasters want to make the fruits of their labor as visible as possible, not only for marketing purposes, but also because of a feeling of pride in the work they have produced. Thus, search engine optimization was born. [Read more…]
Social media trends are always evolving. It is essential to keep up with these changes as they can make a big difference in marketing strategies and how businesses target an audience. Here are a few new trends that could change your marketing strategy for the year. [Read more…]
Maintaining social media accounts for your business is a popular, modern day tool that is extremely effective for marketing, PR and advertising. Aside from all it’s marketing benefits, you need to maintain these accounts to help boost the rank of your website.
Regular engagement, posting and interacting on social media sites have a multitude of benefits and here is just one more way it can drive business to you. Check out this animated infographic to understand the correlation of maintaining social media profiles and increasing the rank of your website on search engines! [Read more…]
LinkedIn is becoming the major networking website for businesses. It has grown from simply being a collection of resumes to a beneficial tool for furthering one’s career. By taking advantage of LinkedIn’s features, professionals can improve their profile and network. Here’s how we recommend using LinkedIn: [Read more…]
In 2014, having quality content that is useful to a search engine user is key. In the past year, the Google Hummingbird algorithm was released and this overhaul of the search system has made a searcher’s intent the focus. This means that rather than relying on links and generic content, providing information a user is looking for is the key to SEO this year. Here are a few tips for search engine optimization in 2014. [Read more…]