Understanding Segmentation in Marketing

To stay competitive in our ultra-connected world, you’ll need to embrace the power of segmentation in marketing. Today’s consumers are savvy, and expect brands to get to know them on a personal level. The individual is more important than ever, and your business can...

SEO vs PPC Marketing

When focusing on growing your brand, having a visible online presence is essential to success. As online marketing has grown and evolved over the years, two methods have emerged as the go-to strategies for reaching new customers: search engine optimization (SEO) and...

Live Streaming for Business [Infographic]

Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is not only cost effective compared to traditional live outlets, but...