With growing popularity of business in cyberspace, quantity and quality are both on the line. At the same time, the trends that dictate both these aspects are in constant flux. Although general website traffic, most often with the added assistance of ads, seem to have the reputation for raking in the most profit, email lists actually triumph. [Read more…]
Hashtags have been widely used on many social platforms as they allow users to join conversations on a particular topic. In May, Google+ was the latest social media player to introduce hashtags. Recently, Google has announced that their search engine will feature these hashtags, meaning users will be able to search for hashtags shared on multiple social platforms.
Google Glass, simply by virtue of its name, is intriguing. But what is it? What will it do for you? Google Glass looks similar to a pair of glasses, but is a resource comparable to a smartphone.
Followers are crucial for expanding one’s reach on Pinterest. More followers results in more likes, re-pins, and comments. Companies who create their own Pinterest accounts do so with specific goals in mind. For a business specifically, having more followers means increased brand awareness, more revenue, and a more powerful outreach.
Here’s What You Do:
Facebook Graph Search is a feature that can be used as a great marketing tool for any company using Facebook to promote themselves. Through Graph Search, businesses can learn more about their Facebook fans than ever before. Focused searches reveal results that are more accurate than ever, giving businesses previously untapped insight.
Following suit from social media sites such as Twitter and Instagram, Facebook has launched support for clickable hashtags. Get ready to see a lot more of the # symbol in your newsfeed, because this social networking site is about to start using the widely popular hashtag.
The following infographic is brought to you by University of Florida Online Masters in Social Media. You CAN make a career out of social media!
When browsing through Pinterest, have you ever found something you just had to buy? Or perhaps you find a recipe you’re just dying to make. However, when you click though, often times your product or recipe of interest leads to a dead link, with zero product information on how to make it or where to buy it. Well, those days of frustration are over.
We have all manipulated our social media accounts and sites to get our names high on the rank list. But what many have not considered in this equation is how powerful author rank is with Google+1’s and the infamous ‘likes.’
In our ever technologically advancing world, Google Local reviews are gaining importance in a variety of ways. For the younger generations, and those tech savvy older folks, online reviews are almost as trusted as word of mouth.
Twitter can be a great asset for businesses. If used properly, it can be a very beneficial tool for marketing, customer service, communication and sales. Whether your twitter is for personal or business use, this ultimate guide to best Twitter practices will give you the information you need to get the most out of Twitter.
Facebook is one of the smartest platforms a company can use to increase their awareness. However, Facebook can also backfire on a business if it isn’t being used efficiently. Here are ten surefire ways to misuse Facebook and lose your followers.
We are in an age where technology has taken over and cast its shadow over print media. More and more people are choosing the Internet over magazines and newspapers for news and other information. While the web has its perks – namely instant information and less paper waste – one can’t help but miss the aesthetics of print media.
Since its inception, Pinterest has more than proved itself as an effective marketing tool for businesses. Recently, Pinterest revamped its website. Certain features have been added, improving the site’s navigability and overall appearance, while other features have been discontinued. With proper understanding, the new and improved Pinterest will be an even more beneficial tool for businesses to market with.
It seems like everywhere you look nowadays there are #hashtags coming at us in every direction. The concept that was started on Twitter, has grown into a social media phenomenon, showing up everywhere from social media outlets to corporate advertising. While hashtags can be very beneficial to its users, many of us are completely unaware of how to use them and why they were created. Hashtags have gained a recently popularity among social media users, so here is a quick guide on how to properly use a hashtag.
Being a community manager isn’t just about Tweeting, Pinning, and Facebooking all day long. It takes determination, passion, and an incredible amount of skill. Community managers wear many hats, and their workday certainly doesn’t end in time for happy hour. If you’re considering a career in community management, make sure you have the following qualities in the bag:
Social media photo and video services have been in circulation for a number of years, and we have all seen our fair share of popular apps that turn the amateur smart phone user into “semi-professional” creators. For example, apps such as Instagram and iMovie allow the everyday user to enter the creative world.
Is Pheed the new Twitter? This was the question on all of our minds in November 2012 when the new app was introduced into the social media sphere. Shockingly enough, Pheed is now the number one social media app in Apple’s App Store and giving apps like Facebook and Twitter a run for their money.
This past Sunday, Hollywood’s greatest gathered at the Dolby Theater in downtown Los Angeles to celebrate the highly anticipated 85th Academy Awards. While the industry’s finest enjoyed the show, viewers from around the world came together on social media sites such as Twitter and Instagram to catch up on their favorite celebrities, as well as to join the global conversation.
Technology has made its mark at 2013 New York Fashion Week with the rise of social media on the runway. Not everyone is able to hit the tents to attend the ultra exclusive and incredibly posh fashion shows.
But now, thanks to social media, fashionistas can keep track of events and viral moments of their favorite designers through various social media platforms.
Musician and celebrities from all industries gathered in Hollywood this past Sunday to celebrate the 55th annual Grammy awards. While awards were given to the top musicians chosen by expert panelists, another group of winners was being crowned in the social media sphere.
The Super Bowl has always drawn a considerable amount of media attention and hype, but for an event centered on football, the night was stolen by surprise power outages, interesting ads, and a jaw-dropping performance by Beyoncé.
Facebook is at it again. As many people have already heard, last week Mark Zuckerberg and the Facebook team debuted the newest addition to the social media site called Facebook Graph Search. This tool is new, innovative technology that allows users to search topics that gives results that are better integrated within your social-sphere than websites such as Google. The Graph Search has been designed to take a certain query and give you an actual answer, rather than links that may or may not provide the answers.
Over the past couple of years, social media sites have evolved greatly. Many business owners have started to use social media networking given its huge marketing potential. Pinterest, Twitter, Facebook, Instagram, LinkedIn and Google+ are only a few of the most popular social media platforms. Here are some social media predictions for 2013:
There’s little doubt that LinkedIn is the most important social network for professionals looking to network, grow their business, and connect with new and existing clients. However, of the 187 million users who were registered with the site as of November 2012, only a small fraction truly optimize their profiles to make it easy for potential clients to find and contact them.
If you’re one of the millions of people who are missing out on all LinkedIn has to offer, here are just a few best practices for setting up your LinkedIn profile in a way that not only makes you much more discoverable, but also makes you look like a professional any client would want to work with.
Over the last few years we’ve seen a sea of change in the way search engines (primarily Google) rank websites. Until recently, the most effective technique for ranking on page one for any given term was simple brute force: use your primary keyword regularly throughout your content, and build as many links as possible back to your site using that keyword as the anchor text.
As you’d expect, this technique was open to all sorts of manipulation. Those with enough money could simply buy links, and while the algorithms used by the search engines weren’t quite simple enough to be fooled every time, it was common to see poor quality sites at the top of the SERPS (search engine result pages).
The name Pheed may be less than inspiring, but the concept behind this new social media site is a little more intriguing, especially to those of us bored with Facebook and unimpressed by Twitter. I’m not saying I am, per se, but some of you might be!
While most other sites look at a single idea and a niche, such as 140 character messages or photos on Instagram, Pheed attempts to bring together the most appealing elements of each for one big, comprehensive package.
Essentially, the Pheed social network is one massive ‘pheed’ of information containing trending topics, an alternative version of the Timeline, photos, and other data with a couple of extra twists thrown in to add some identity. Here are some advantages and disadvantages of this new social network:
Wednesday night’s presidential debate that took place at Denver University between President Obama and GOP presidential nominee Mitt Romney, has officially been deemed the most tweeted about event in U.S political history. The presidential debate even topped record numbers that were set from the Republican and Democratic National Convention.
In this ever-evolving technology-driven world, marketers need access to information about what social media strategies are able to rake in large amounts of engagement and what cannot.
It is important for marketers to utilize social media platforms such as Facebook, Twitter, Instagram and Pinterest in the most productive ways possible.
Businesses are slowly realizing the strong influence social media can have on their company and it is important to strategically plan social media efforts in order to meet the company’s marketing goals.
Sometimes it can be a challenge for companies to figure out how the business should engage on specific social media platforms, and it makes it even more difficult considering that social media is still a relatively new realm and no official protocol has ben set.
As a result, many companies are failing to maximize the benefits of engaging in social media and maximizing their efforts. Here are a few of the most common mistakes made by social media marketers:
Staying in touch with others doesn’t always mean making a phone call, or seeing people face to face. There are thousands of apps that can be easily downloaded on your iPhone or Android that allow you to shape your thoughts, frustrations, praises and ideas, or whatever else comes to mind the second you think it. You don’t always have access to a computer the moment you want to express a thought, and social media apps come in handy when you’re on the go! Luckily there is no shortage of apps, but how do you know what to look for in a great app? What sets one app apart from the other? The following are some of the top social networking apps of 2012 that drove users, traffic and engagement in astonishing ways.
The 2012 London Olympics will be remembered for so many great events by some of the world’s most talented athletes. From the ‘Fab Five’ in gymnastics, to Michael Phelps becoming the most celebrated Olympian by winning his 19th medal, to Usain Bolt tearing up the track at lightening speeds, these 2012 Olympics in London are truly something to remember.
LinkedIn is a professional network, “linking” people with businesses, friends, and colleagues. Many people use this social platform for professional recommendations, to build an online network of support and connections, as well as to research companies and influential people in various organizations.
Although I’m guilty of not doing more to promote my own business on LinkedIn (fortunately I’m staying very busy helping my clients promote theirs), I do know a few tricks of the trade. Here’s my advice to you:
Only my closest friends and family know about my dive into the realm of social media, so I thought I’d share a little bit about how I got into it with some of my peers, colleagues, and potential clients.
Have you ever had the opportunity to guest blog? It’s pretty exciting! If you’re a blogger, it’s a sign that you’re really making strides in the blogging world. I ghost blog for a client (whose identity will remain confidential), and I was recently asked by a competitor of my client’s to write a blog post.
It felt really good, being recognized in that way. Anyway, I realized after the fact that I probably should have done a few things to promote the guest blog better on my client’s site. But, he didn’t mind, and it’s all a learning curve anyway, right?! I was just happy that my skills as a writer were recognized and desired.
Anyway, here’s what I learned. These are the things you should do as a guest blogger, tips gathered from Matt Ragland (@mattragland for you Tweeps):
Twitter can definitely help propel your business forward; however, tweeting occasionally to get followers and getting your message out isn’t always enough.
You have to understand your target audience: what they like, value, and enjoy seeing in their Twitter feed.
Make no mistake about it, if you tweet just for the sake of tweeting (without having much of a purpose), you can alienate your followers to the point of unfollowing you.
This is somewhat of a tangent, but an important side note: I have a fairly low tolerance for annoying Twitter behavior.If someone is tweeting more than once an hour (and has nothing smart to say), I will un-follow them. If they send me an automatic Direct Message (DM) after I follow them, I will un-follow them. If they don’t have a bio, I won’t follow them. Simple as that.
With that said, here’s what I think you should do to gain followers and keep them engaged:
We all know how crucial social media is to get ahead in today’s market. Many of us also know how overwhelming and time-consuming it can be.
There’s a reason why a lot of small businesses haven’t jumped on the bandwagon. They may feel as though they don’t have enough resources to dedicate to social media efforts; or perhaps they just don’t know where to begin.
The truth of the matter is that yes, it can be a challenge to give the public an accurate portrayal of your brand.
But if you learn how to do it, and do it right, you’ll gain advocates and evangelists who will start doing the work for you (so to speak). Here are 10 rules of engagement to get your started:
Companies used to spend tons of money on print advertising-snail mail campaigns, coupons, ad spots in mainstream media, etc. And now? The practice of paying for print advertising is becoming obsolete. It kind of makes sense-we’re not using paper like we used to, so why would it be logical to pay for print ads?