Social Media and Customer Service [Infographic]

Did you know? As many as 78% of customers do not make an intended purchase because the customer service was subpar. Now, more than ever, businesses large and small are expected to handle all customer service complaints that come through Facebook, Twitter, Instagram,...

Tips to Improve Your Copywriting Technique

Although marketing methods continue to evolve, one technique has remained a mainstay. The power of copywriting can have a profound influence on your target audience, but this skill is often elusive and difficult to master. To improve every avenue of your marketing...

What You Need to Know About IGTV

Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is currently one billion users strong, and can have a powerful effect on your marketing strategy. Interested in incorporating IGTV into...