Pinterest is a marketing tool for getting a brand’s images to the public. It has been a driving force to a dramatic increase in sales for many online retailers because people are gaining instant visual access to what friends and celebrities pin. Marketing is never as strong as when it occurs in this natural and organic way – through word of mouth and people you trust.
But there are definitely ways you can do it incorrectly and screw up your chances of getting new customers. I’ve talked about how you can use Pinterest as a solid social media tool for your brand in previous blog posts. This post will mainly focus on what not to do: