With Facebook, Twitter, Snapchat and the like having taken off in terms of social media marketing, everyone seems to have their hand in the proverbial cookie jar. In fact, running a business without the status quo Facebook page is becoming increasingly difficult, if not impossible, as millennials seem to be turning ever more to social media when researching a product or service. All in all, social media is becoming less of a way to stand out and more of an expected avenue of marketing. So, you’ll need to go above and beyond the usual daily posts if you want to be sure your message reaches your potential customers. Video is a great way to accomplish that, and for optimal search engine traffic, we’re recommending YouTube. After all, the video-sharing powerhouse is owned by the world’s most powerful search engine. [Read more…]
Over the last few years we’ve seen case after case of social media gone wrong, and it seems as if every day an employee goes off the wall and posts something online that harms the reputation of their employer.
You don’t have to search for long on YouTube before finding videos of fast food employees brazenly breaking health code violations at work. The problem of social media foul-ups goes far beyond the occasional viral video, however.
In this connected age you can expect every one of your employees to have some kind of online presence, and without some sort of code of conduct in place, your business could bleed to death by a thousand electronic paper cuts as those employees alienate customers, complain about working conditions and, yes, occasionally post something so irresponsible that it becomes a deeply embarrassing viral phenomenon.
Why a Corporate Social Media Policy Can Help