As we’ve stated before, 2015 was a pivotal year for digital marketing. With the way things are going, it’s safe to say that 2016 (and beyond) will be huge for video marketing. The increase in connected customers has led to innovations in platforms and a growing preference for video marketing.

Between April 2015 and September 2015 alone, daily Facebook video views increased by a staggering 4 million views, and it hasn’t slowed down one bit. It might just be time for you to focus a little bit of your attention to creating videos and sharing them on Facebook, Instagram, Snapchat, Vine, and similar platforms. In the infographic below, you can see just how important it is to get started on your video marketing strategy.

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