When you post on social media, there are a few key factors you should take into consideration. First and foremost, the content you share should be relevant to your audience. You must ask yourself, “Will my followers appreciate or take away something from this?” If the answer is no, skip it. When it comes to your posting schedule, you should keep in mind that every social network has a different peak time. Let those time frames be your starting point, but make adjustments according to your particular audience. This will get you the highest amount of views, likes, and shares. Once you have a grasp on what and when to share, stay consistent and continue to make things interesting for your followers. Follow these tips and you will build a loyal following in no time!
While this infographic gives an idea of what, when, and how to post on your social media accounts, it’s ultimately up to you to get to know your brand’s specific audience. Each industry has its own target audience, so that will vary accordingly.