The ongoing shift from desktop to mobile has marketers everywhere focusing on new ways to connect with consumers.  In fact, the era of mobile marketing has already begun!  If you aren’t incorporating it into your strategy, it’s time to do so.

There is no device that is more personal and prevalent than a cell phone, which is why it’s so crucial for you to learn more about when and how your customers are using their devices.  In many countries, consumers use mobile devices as their primary access point for social media platforms, so staying completely on top of this trend is crucial.  To put these facts into perspective, the infographic below provides some important statistics that show why mobile is so pivotal to your marketing strategy.

The State of Mobile in 2015