A little bit of organization can do you a lot of good, which is why every social media manager should create and follow an editorial calendar. If the concept is foreign to you, a social media calendar is a way to plan topics, set goals, and stay on task with the content you share on your various channels.
Not only will your calendar make your life a lot easier, but it will also enhance your entire social media marketing campaign. When executed correctly, there is no doubt that you will see an improvement on your ROI. If your business has had trouble with staying consistent and producing successful content, a detailed social media calendar will help solve these problems. If you aren’t sure where to begin, the infographic below gives you an excellent starting point!