Using the LinkedIn Header Image Feature

Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users.  Utilizing this header image feature allows business pages to further their branding strategy...

Surprising Facts about Content Marketing

Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers.  But first, let’s make sure we understand what is meant by the term “Content Marketing.”  Content Marketing is simply using...

How To Use Hashtags on Google Plus [Infographic]

It has become a hashtag world in the ‘social media sphere’. If used correctly this social pound-sign has such great influencing power and can get your content in front of not only more people, but the right people! In essence, this tool helps businesses...

Google Authorship

Authorship is a great new feature offered by Google that allows authors to link published content to their google profile.  Google Authorship offers immeasurable benefits to hobby bloggers and professional writers alike. Content creators place a lot of value in their...

Negative SEO

Business owners today spend the majority of their marketing dollars and countless hours working to boost their business’s online presence.  Many sites have spent years building killer content that grabs attention and delights the audience. A website, whether for...