Holiday Social Marketing Trends [Infographic]

It’s hard to believe we are coming into the holiday season already! Well, ok, we aren’t exactly there quite yet but now is the time to start planning your business strategies for the holidays, which is a very big deal. Which networks do you need to spend...

Using the LinkedIn Header Image Feature

Also known as Hero Images, LinkedIn had previously allowed their premium account holders to use larger header images and are now working to release this feature to all users.  Utilizing this header image feature allows business pages to further their branding strategy...

Surprising Facts about Content Marketing

Inspired by a great article on 10 Shocking Facts About Content Marketing Today, we wanted to repost this information for our own readers.  But first, let’s make sure we understand what is meant by the term “Content Marketing.”  Content Marketing is simply using...

Hashtag Etiquette 101

As more and more businesses are turning to social media as a viable way of expanding their client base and broadening their reach, hashtags are becoming more important than ever.  If you wish to brand your business through Twitter, it is important to know the dos and...