Appealing to Baby Boomers on Social Media

Recently, the fastest growing demographic on social media is adults aged 55 to 64. Since 2012, their Twitter presence has grown 79% and their Facebook and Google+ presences are growing rapidly as well. Although they are still a small group, they can be an integral...

Navigating Social Media: Infographic

Social media is an integral part of marketing for small and large businesses, but sometimes it can be confusing. Different channels can be used for different reasons and purposes- but if you don’t understand each social outlet it can be challenging to create the...