If you’ve been on social media for a while, you’ve likely seen the ups and downs of Facebook and Instagram’s algorithm changes. These changes can be frustrating and confusing for both the marketer and the consumer, but it’s important for business owners to stay up-to-date on the current state of them.
As more people and companies are posting, social media platforms are making a point to organize newsfeeds and deliver content that matters most to the users. For example, Facebook recently did a complete overhaul of their newsfeed algorithm to place the highest value on content that encourages meaningful interactions. You can learn more about Facebook Zero and engagement bait in our full article here. For a quick rundown on the other large platforms’ algorithms, check out this infographic from Social Media Today.
Courtesy of: Social Media Today