Your website’s blog has the potential to be a great marketing tool. Every time a blog post is shared through social media outlets, it increases your exposure. If you want to optimize your blog in order to reach more people, here are some vital tips on how to create shareable content:
Sharing Your Own Blog
In addition to writing relevant, useful, SEO-driven content, you also need to be proactive in circulating your posts. Share every blog post on all of your social media platforms. On some platforms with high traffic, like Twitter, you’ll benefit from re-sharing. You can tweet your post as soon as it goes live and then again 6 to 8 hours later. Set up a schedule to spread out your social media shares throughout the day and week. While apps like buffer can help you determine the best posting times, your main objective should be to share it more than once, on different platforms, so that you can reach as many followers as possible.
Beyond your own social media page, look for appropriate online communities where you can share your posts. While Tumblr is a blogging community that’s incredibly popular, there may be sites better suited for your specific purposes and blogging content. Check out this list of online communities to find the ones that are right for you.
Share Links for Visitors
Encourage your blog visitors to share your content with easy share options. Have clickable share links for every post. You can embed these on the top of the page, on the side, or at the bottom of the post. Remember to optimize your blog for smart phones so that mobile users can share your content, too. If a reader likes your article, you want to make sure they can easily send it to their social media pages or email it, without having to cut and paste the link from the address bar. Make it convenient for them to circulate your content with buttons that let them instantly tweet it, like it on Facebook, or easily share your posts on their various social networks.
Titles and Meta Descriptions
Captivating titles and informative meta descriptions will help improve your sharing capability. Good titles and meta details persuade people to read your posts, helping to increase your visibility.
A headline analyzer can help you determine if you’re creating compelling titles. Consider your target audience and the tone you’re trying to convey in your post, in order to write an effective title. Sometimes it’s more important to have a clear and coherent title than a clever or catchy one. Guidelines for writing meta descriptions are more straight forward: always make sure to have one for every post and make it a concise summary of your content. Check on search engine results and shared posts to make sure your meta details are appearing correctly.
While textual content is important, images can really boost your social media shares. Pictures not only help break up a long post, but they also attract visitors and get them interested in your blog. When you have aesthetically pleasing images, readers are more motivated to share your entire post. There are many tools that can help optimize your pictures so that they load and share easily.
You can write great content, but if you’re not thinking about engaging with readers or the shareable quality of your posts, then you won’t expand your audience. To really reach people online and increase your exposure, you must build an easy to share blog for visitors and be proactive about communicating with your social media followers.