As the social media and digital marketing landscape continues to evolve, experts are always looking for innovative ways to improve lead generation. Meta continues to be a focal point for marketers, offering a diverse range of tools to reach their target audience. In a recent guide, Meta shares an overview of its lead generation ad options for Facebook: Lead Ads, Message Ads, and Call ads. Each of these ad types prompt viewers to reach out.
[Read more…]How to Reach Your Audience At Every Stage of the Buyer’s Journey [Infographic]
In the world of digital marketing, understanding the buyer’s journey is paramount to success. Whether you’re a seasoned marketer or just getting started, making sense of the stages that customers go through on their purchasing path is crucial for any effective strategy. By recognizing the unique needs and motivations of your audience, you can tailor your marketing strategy to connect with them on a deeper level, driving conversions and engagements.
[Read more…]5 Ways to Increase Social Media Engagement [Infographic]
Struggling for engagements on your social media content? You’re not alone. Social media is a crowded space, and it can be challenging to stand out among the endless competition. Fortunately, there are some proven strategies you can use to increase your social media interactions.
[Read more…]Social Media Hacks to Make Your Content Stand Out [Infographic]
Looking for ways to elevate your content? You’ve come to the right place!
Social media engagement is a key metric for any business or brand that uses digital marketing to connect with their audience. It’s a measure of how well your content is resonating with your followers, and it can be a powerful indicator of your success.
[Read more…]How to Use User-Generated Content Effectively
User-generated content (UGC) is exactly what it sounds like: it’s content generated by consumers who use your product or service. This content can take many forms, including images, podcasts, testimonials, videos, and reviews.
[Read more…]A Small Business Guide to Social Media Marketing [Infographic]
Interested in diving into the world of social media marketing? Social media is constantly evolving, so whether you’re new to the game or hoping to refresh your strategy, there’s no time like the present to learn the basics. When crafted thoughtfully, a successful marketing strategy can help you build brand awareness, attract leads, and increase sales for your business.
[Read more…]10 Types of YouTube Videos Small Businesses Should Create [Infographic]
YouTube is a powerful tool for marketing and search engine optimization. When paired with an ongoing SEO and marketing strategy, this platform can help small businesses improve their online presence and build an engaged following. Despite the explosion of other video platforms, YouTube has remained an essential tool for businesses of all sizes.
[Read more…]Graphic Design Trends for 2023 [Infographic]
In the ever-changing world of social media, trends arrive as quickly as they fade away. Staying ahead of the curve is a constant game that marketers and content creators play, but it’s not always easy. While innovation has a lot to do with the evolution of graphic design trends, pop culture is a major contributor for how trends are born.
[Read more…]TikTok Voted ‘Most Innovative’ Ad Platform [Infographic]
With over 1 billion people now using TikTok monthly, it’s no surprise that a recent survey by Kantar found that the platform has garnered a great deal of advertiser interest. TikTok is now considered to be the most innovative global media brand among media buyers. The survey also determined that consumers view TikTok ads as the most entertaining compared to other platforms.
[Read more…]Social Media KPIs You Should Be Tracking [Infographic]
If your business is active on social media, one of the most impactful things you can do is monitor analytics. After all, you expect to see results from your efforts. The content you share has a wealth of metrics that can be measured for success, helping you understand your audience and settle on the best platforms for your business.
[Read more…]Essential LinkedIn Stats that You Should Know [Infographic]
LinkedIn has become the go-to platform for those looking for work. With over 800 million unique members, there are endless opportunities to reach your target demographic based on professional attributes. If your business has a recruitment campaign in the works, it’s vital to include LinkedIn in your social media marketing strategy.
[Read more…]How Social Media Users Respond to eCommerce Integrations [Infographic]
eCommerce has been steadily growing over the past several years, but the COVID-19 pandemic elevated this growth as many businesses focused on their digital presence to stay afloat. Additionally, many marketplace websites, such as Etsy, have reported year-over-year revenue growth since the start of the pandemic. On the consumer end, shoppers have adapted quite well to this shift towards online goods and services. With the average user spending over two hours per day on social media, it makes perfect sense that platforms like Facebook and Instagram impact purchasing habits.
[Read more…]Grow Your Business with Clubhouse
Social networking sites grant businesses the unique chance to engage with their audience on a more personal level. While Clubhouse is relatively new to the scene, the application is making a big splash and has quickly become the go-to for meaningful, niche networking and engagement. Before creating a business profile on Clubhouse, here’s what you should know about using the app and optimizing your presence on it.
Carefully Create Your Biography
Clubhouse allows users to create a biography, include a name, and upload a profile picture. Think about how you want your business to appear on the application and write a catchy blurb (approximately 2,500 characters) that authentically communicates your company’s services, values, and goals. To stand out amongst the crowd in a room, select a high-quality photo that depicts either you or your business in an eye-catching way.
Curate Your Search Page
In the hallway (homepage), use the search icon to find various people or clubs. Search anything from “Denver real estate” to “regenerative farming” and everything in between. However, keep in mind that the application learns your behavior and will begin to generate clubs that it thinks may fit your interests.
Search according to your business industry to get involved with a large network of like-minded individuals. Depending on your business, look for well-known individuals leading the charge in your field or creating practices you hope to follow, endorse, or learn more about. Additionally, you can discover local rooms based on the city or state you live in and may connect with fellow community members just by being from the same place.
Visit Small Rooms in the Beginning
Large rooms often don’t allow individuals to raise their hands because the speaker has deactivated the option. Feel free to visit these rooms in order to learn, but don’t hop in without carefully crafted talking points. Spend time in small to medium sized rooms; you’ll have a better chance to get “on stage” and share your business.
The Clubhouse ethos is based on giving and receiving. It supports individuals from all walks of life and connects them through a host of subjects, topics, and issues. Enter into a small room to offer your talents, expertise, and story while being open to learning from others, as well.
Make it Meaningful
Be patient when you enter a room. Listen to what others are saying, like you would in any new social or work gathering. Note the title of the room and others in it before “raising your hand”. If you wish to share something meaningful, raise your hand to get in line to speak. Have your talking points ready to clearly and efficiently communicate who you are, what your business does, and why you are in that specific room.
Prepare a general bio beforehand, but be ready with additional talking points that are fluid enough to match a few different topics. Be honest with what your business has accomplished and avoid going on about achievement after achievement.
Think of points of connection that you can offer to an audience that are relatable to a variety of individuals. Perhaps you want to throw out the college you went to, a funny failure story about running a start-up, or a meaningful quote you use to shape your work. You’ll engage the room immediately and attract specific attention from those who can relate to your message.
Host a Room
Once you’ve gotten the hang of joining rooms, raising your hand, and speaking about your business, try hosting your own club or moderating one. That way, you can shape the subject and invite individuals you’d like to learn from. As a host or moderator, you are in a more visible position and can gain additional facetime for your company. Plan ahead to add your room to the Clubhouse calendar and gain attention without sending personal invites.
The goal of Clubhouse is to connect individuals who otherwise may not have a way to engage. The application’s users are there to learn, share, and grow. Positivity should be a priority when using Clubhouse, as the application champions inclusivity, patience, and engagement. You will get out as much as you put in, and your business may experience tremendous growth with consistent engagement on this newer social and business networking app.
Our brand positioning service sets businesses up to expand their presence on a variety of platforms, including Clubhouse. Contact us today to learn more.
Essential Video Marketing Statistics [Infographic]
We’ve spoken before about the impact of video marketing, and there’s no denying the power it has in the digital marketing realm. If your brand isn’t utilizing video content in your marketing strategy, you might be missing out on valuable opportunities to expand your reach. Nowadays, online videos account for a huge portion of consumer internet traffic. Needless to say, it’s time for you to jump on the video marketing train.
Why You Should Make Your Content More Personal [Infographic]
It’s 2018–the days of de-personalized, generic content marketing are over. Your audience wants a more tailor-made experience. Your irrelevant ads are no longer tolerated by people on social media, so it’s time for your marketing strategy to evolve. These days, people expect to see valuable content that’s not only pertinent, but worth their time. [Read more…]
Social Media and Customer Service [Infographic]
Did you know? As many as 78% of customers do not make an intended purchase because the customer service was subpar. Now, more than ever, businesses large and small are expected to handle all customer service complaints that come through Facebook, Twitter, Instagram, and the likes. Social has become a key tool for many companies and enables business owners to provide quick responses and boost brand awareness. There’s so much to gain from using social media as a customer service tool, so you’d be crazy to not do so in 2018. [Read more…]
Tips to Improve Your Copywriting Technique
Although marketing methods continue to evolve, one technique has remained a mainstay. The power of copywriting can have a profound influence on your target audience, but this skill is often elusive and difficult to master. To improve every avenue of your marketing strategy, focus on the copywriting technique to connect with your customer base. Interested in learning how you can improve your communication through written word? Here, we share a few valuable tips that can be integrated into any marketing campaign:
[Read more…]
What You Need to Know About IGTV
Instagram recently launched a new feature, IGTV, to work in conjunction with its immensely popular photo-sharing platform. Instagram is currently one billion users strong, and can have a powerful effect on your marketing strategy. Interested in incorporating IGTV into your marketing campaign? Here’s what you need to know about the new platform:
Organic vs. Paid Social: What’s Best For Your Business?
There are many ways to approach marketing, but there’s no question that social media is one of the most effective ways to connect with clients. When crafting your strategy, you may be curious whether it’s worth your while to invest in organic vs. paid social (or both). Each have advantages and disadvantages, and we’re here to help you understand their key differences. Here’s what you need to know about these two forms of social media marketing:
Protect Yourself and Your Business from Social Phishing
Whenever we take part in social media, we must be aware of social phishing. Social phishing occurs when people use social media accounts – such as Facebook– to obtain sensitive personal information. If you own a business, phishers can go after your customer information by pretending to be you. They may also attempt to get your clients to click on malicious links. In fact, it is the latter that makes social media particularly attractive to those up to no good: people are much more likely to click a link that appears on social media than they are one sent via email.
The Importance of Blogging for Your Business
Consumers these days want more than the basic interaction with the businesses and products they use. Building a lasting relationship with your customers means meeting all of their needs, including their desire to be a part of a community. One way to engage the clients you have and reach a broader audience is by blogging. Here, we share all the reasons why writing a blog is beneficial for your business.
The Current State of Social Media Algorithms [Infographic]
Social Media Trends and Demographics in 2018
When you’re planning and implementing your marketing strategy, it’s helpful to have a deep knowledge of current social media trends. As the popularity of networking platforms continues to fluctuate, you may need to adjust your plan of action accordingly. Here, we share the latest trends in social media demographics.
The State of Video Marketing in 2018 [Infographic]
Drafting the Perfect Business Email [Infographic]
We send emails daily, almost nonstop. As digital-savvy professionals, we send so many emails that you might not even think twice before hitting the send button. The question is, “how do I ensure that every business email I send, casual or marketing-oriented, has the perfect amount of professionalism?” Fortunately, the rules are pretty straightforward, with most of the guidelines coming from a place of common sense.
The Importance of Influencers
“Influencer” is among the buzzwords we marketing professionals like to throw around. But what exactly is an influencer? And, more importantly, why are they so vital to business?
How Long Does it Take to Rank in Google? [Infographic]
You work hard to boost your organic SEO, making changes across your website and social media profiles, but just how quickly will these changes affect your rank in Google? There are many factors involved and there is no simple answer to this question, but you can be confident that your (or your SEO specialist’s) efforts are not all for naught.
Content Marketing: Why It’s a Must-Do for Every Business
Content marketing may seem like it’s all about words – it’s about the blogs you write, the social media posts you create, etc. But it’s about numbers, too. Why? Because stats matter. Numbers are what quantify a process and tell you if something is working.
Social Media Content is the New Storefront [Infographic]
There’s no denying that social media has changed the way we live our lives. From social interactions, to reading the news, to catching up with lost connections, and even shopping. Yes, social media has even changed the way we shop. In the era of social media influencers, it’s no surprise that people turn to Facebook, Instagram, and Pinterest for their retail needs, too.
Will Social Media Ever Go Away?
It’s hard to think of a world where social media didn’t exist, but most of us lived it: we walked uphill both ways to landlines so we could communicate with our friends and family. Fast forward to the modern era and social media isn’t just how we keep in touch with friends from high school; it’s also how we check in with our parents, how we get our news, and how we choose which businesses to solicit. Yes, it’s practically a one-stop-shop offering everything we need to know.
Live Streaming for Business [Infographic]
Since the release of Facebook Live and Instagram Live, more and more business owners are utilizing this feature to build their online reputation and connect with their target market. Live streaming is not only cost effective compared to traditional live outlets, but it’s considered to be a more authentic way to engage with an audience. With live streaming being so accessible for the everyday internet user, it only makes sense to use live platforms to improve exposure, boost sales, and build relationships.
What You Need to Know About the New Google Posts
Google Posts is a new feature that lets people and businesses create content directly on Google (Google Posts is just what people call it; Google hasn’t actually given it a name). It has some perks similar to Google+, but there’s two key differences: it’s developed for better search engine optimization and it’s designed to benefit Google My Business profiles. [Read more…]
Should You Hire An SEO Expert?
SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above all. Since then, the game has changed – the quality of your content is more important than the keyword count. But, does that mean search engine optimization is no longer important? Not at all. [Read more…]
Top Five Content Marketing Tips
Content marketing is a vital part of business, particularly small and medium-sized businesses. This is because smaller companies can’t rely on their reputations alone. Why? They don’t have one yet! Getting yourself out there is the only way to get noticed. [Read more…]
The Essentials for a Killer Newsletter Marketing Campaign
Per Livewire, 54% of the globe uses email – by the end of 2017, there will be 3.7 billion people who log on to get news, communicate with loved ones, and do business. This is important for companies to realize: if you’re not using email, you’re living in the dark ages. [Read more…]
Why Advertising Money Must Be Spent on Social Media, Regardless of Your Business
According to Pew Research Center, 70 percent of the nation uses social media to engage with people they know, read content, share information, and – certainly – procrastinate from work. It’s a major avenue for advertising – logging off is missing out. [Read more…]
7 Questions to Answer to Get The Right Facebook Fans [Infographic]
In the beginning stages of building your Facebook presence, the numbers can be a little bit discouraging. It may seem difficult to compete with huge pages that have hundreds of thousands of likes, and with very few followers and almost no likes or comments on your content, you will probably begin to wonder where you went wrong. However, you’ll be relieved to know that this is normal, and it’s a hurdle every new page has to overcome. [Read more…]
Company Recon: How to Conduct Research on Instagram
Some of us, admittedly, use social media to look up people from our past – ex flames or our high school peers. But this ability isn’t limited to individuals; it works for companies, too. Platforms like Instagram are great ways to see what your competitors are doing. Once you know that, it’s easier to keep up. [Read more…]
How Shoppers use Pinterest to Guide their Decisions [Infographic]
The 5 Keys to Digital Marketing
Once upon a time, advertising was different – in the olden days of the 1980s, we walked uphill both ways through blizzards just to look at billboards. Now, in modern times, full-print ads, TV commercials, and radio spots no longer dominate. As a business owner, you’re well aware of this – you’ve adapted to the times and replaced traditional marketing, at least in part, with digital marketing. But, is that enough? [Read more…]
7 Tricks to a Solid Brand Identity
Brand identity is all about how a consumer perceives you. It involves a few different components, elements like logos, taglines, and the personality you emit. It’s created to convey a message, the value of a company, and what it can do for its customers. [Read more…]
Social Media Marketing Cheat Sheet [Infographic]
The impact of social media marketing on your company’s overall reputation can’t be overstated. However, as we have mentioned before, not every social media channel will give you the same results. For example, the most effective times to advertise on Instagram are certainly not the same as those for Pinterest. It only makes sense to cover all bases! This will help you achieve the best results, gain the most conversions, and reach as many potential customers as possible. [Read more…]
Video Blogging: An Essential for Small Businesses
Once upon a time, video killed the radio star; now, it’s affecting traditional blogging, too. While the written word remains popular and necessary, video is quickly becoming the outlet of choice for people looking for information, entertainment, and knowledge. This is important to remember if you own a business. [Read more…]
Facebook Messenger Day: How it Can Help Your Business
It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes. [Read more…]
2017 Social Media Demographics [Infographic]
There were 2.8 billion active users on social media as of January 2017. This number may be hard to swallow, but it’s easy to believe when you consider just how significant social media and the internet are in today’s society. As a business owner embarking on the social media marketing journey, this is great news. However, it’s important to remember that not all of the nearly 3 billion people are using the same networks. The tricky part is figuring out what platforms work best for your business and your target demographic. [Read more…]
Social Media Tips from Marketing Pros [Infographic]
Tips for Vetting Out and Beating Your Competitors on Social Media
In today’s virtual world, social media presence is a major component for any successful marketing campaign. From Facebook and Instagram to YouTube and Pinterest, consumers can be broadly influenced toward one product or another given their respective social media presence. As such, a vital part of recognizing how to run your own company’s social media comes from examining that of the competition’s. [Read more…]
12 Common Social Media Mistakes and How To Avoid Them [Infographic]
The fast-paced and vast nature of social media makes it incredibly easy to make mistakes, but staying mindful of your actions will keep you from slipping up. Everyone has a different strategy and every brand has specific needs and goals, but there are certain things everyone should steer clear of.
The Importance of Social Media and Online Reputation Management
No matter where you stand with regards to computers – you long for the days of handwritten letters or you can’t wait for our society to go full-on Jetsons – there’s one thing that’s certain: technology is here to stay. [Read more…]
How to Design the Perfect Logo [Infographic]
While the quality of your product or services certainly plays a part in attracting customers, visual marketing is a crucial component for establishing your identity and reputation! A logo is more than just an attractive graphic; it’s essentially the face of your company. This is why you should give it plenty of thought before finalizing your design.
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