YouTube is a powerful tool for marketing and search engine optimization. When paired with an ongoing SEO and marketing strategy, this platform can help small businesses improve their online presence and build an engaged following. Despite the explosion of other video platforms, YouTube has remained an essential tool for businesses of all sizes.

Knowing what type of videos to create and post can be intimidating, especially on a platform where your competition may have millions of subscribers. However, growing your channel is possible, even for those just starting out in 2023! If you’re ready to take your marketing to the next level with video content, here are some ideas to inspire you, courtesy of Social Media Today.