In case you missed it, we are in the era of visuals! With Stories taking over the digital scene and Instagram more popular than ever, 2019 is proving to be the year brands must focus on a tailored visual strategy. If you think about the timeline a user moves along when viewing your profile, it makes sense; the first thing they see is your logo or profile photo, then the overarching visual aesthetic of your profile. If they find your account visually appealing, a person is likely to stick around and see what you have to offer. The quality of your visual content is highly influential of how your brand is perceived.
However, there is no one-size-fits-all plan, and there are no shortcuts. A personalized approach to your visual marketing strategy is the only way to ensure success. In 2019, don’t be afraid to think outside the box and try new things. Your audience will thank you!
