Richard van der Blom’s 4th annual LinkedIn algorithm report has been published, and some fascinating data has come out of it! The report discusses the steps business owners can take to maximize LinkedIn performance, based on the analysis of over 10,000 LinkedIn posts.
A few of the actionable findings that stand out to us are the following:
- The ideal LinkedIn post length is 400 characters or less.
- Negative engagement slows the growth of your reach.
- The most effective number of hashtags per post is 3-5.
- The first 90 minutes of posting is the most critical time for engagements.
- Publishing a new post within 18 hours of a previous post will negatively impact the growth of both posts.
LinkedIn posting strategy remains a challenge for many business owners and marketers, but the facts outlined in the 2022 report and the infographic below shed some light on what was once a mystery.
