Pinterest is a great place to find potential customers or clients for your business. By utilizing its pin boards for your social media marketing purposes, you can gain followers and expand your audience. Here’s how you can develop a successful Pinterest board:
Research Other Boards
You can monitor your competitors’ Pinterest boards to gain insight as to what topics and content are most popular with other users; the site Repinned can also help you find ideas that are producing the most interactions within your field. By researching other boards, you’ll get a sense of what pinners like and are looking for, which can help you start constructing your own list of pin topics.
Pick Your Topics and Keywords
Once you have a general idea of popular subjects within your industry, begin your search for board topics. Using a spreadsheet or list, keep track of topics and keywords that you want to use. You can add on subtopics, as well as links to blogs/sites you want to pin from, as you come up with more ideas.
If you need help coming up with new concepts, you can use word generator tools like Keyword Tool or WordStream.
Choose Your Type of Media
Aside from keywords, it’s important to consider all your media content options. Pinterest allows you to pin photos, infographics, GIFs, and videos on boards. While it’s good to have a variety of media, it’s also important to match your subject matter with the appropriate type of media. For instance, if you work in either the food or fashion industry, photo and video pins will probably work best. However, if you’re running a non-profit, infographic pins will be useful in sharing facts and figures.
photo courtesy of Bunches and Bits/Flickr
Find Your Audience
Once you’ve created a board with your first several pins (15 or more is a good start), then you can search for your audience. Don’t just wait for pinners to find you—get on Pinterest and actively seek them out. You can find pinners on your competitors’ boards or by searching for topics like your own. Follow users who have many pins related to your field and re-pin their relevant content. By engaging with pinners already invested in your industry, you can lead them and other like-minded users back to your board.
Update Regularly with Strong Content
In order to attract users to your board, it’s essential to fill it consistently with compelling content. In addition to posting from your own blog, you can find posts or pictures to pin on your board by following blogs related to your work or by routinely checking a site like Reddit to see if anything related to your field is trending online.
Relevant and engaging content is key to establishing and growing your audience on Pinterest; your board should be frequently updated with new and distinctive pins that are valuable to users. Create and maintain a board that’s in-demand by posting topics that are trending and also pertinent to your work, as well as filled with substantial content that users will appreciate. With an effective Pinterest board, you can promote a positive image of your business or brand. Contact us if you’d like assistance with this aspect of your social media marketing: sani@sunnysidesocialmedia.com