Since the concept of influencer marketing was first introduced to the social media sphere years ago, a lot has changed. What was once a hot, new marketing strategy for businesses to gain the attention of large targeted audiences is now considered a necessity for many. In fact, some experts predict that the effectiveness of influencer marketing will far exceed other tactics in 2022 and beyond.
As you plan your influencer marketing strategy, it’s important to understand the several types of modern influencers. From nano all the way up to mega influencers, there are nearly endless opportunities for your business to reach the right audience. While it may seem like the account with the largest following is the best option, you may find more value in a super-niche micro influencer whose following is extremely dedicated. In the infographic below, learn about the five main types of influencers in 2022.
