Image © Yoel Ben-Avraham
In this technological day and age, social media is playing a bigger part than ever in keeping people connected. With this technology, it is also possible for businesses to leverage the power of social media to create strategic partnerships and land lucrative business deals. LinkedIn is one social network that, when used effectively, is an essential tool for any professional. For those wondering how to utilize LinkedIn to maximize their success, these helpful tips should come in handy.
1. Tap into your Existing Contacts
Most of the people with whom you regularly interact most likely have a LinkedIn profile of their own. From co-workers to your best friend, just about anybody who owns a business or has a job should have a LinkedIn profile. While it is possible to upload the contacts with whom you regularly correspond on email and other forms of social media, you may prefer to manually invite others to connect. Sending a personalized invite may be more favorable as it is the equivalent of a warm, friendly handshake.
2. Maintain Your Network
In order to grow your network, you may feel compelled to connect with anyone who sends you an invite. This could be detrimental in the long run, however, and weaken the quality of your professional connections. In general, a few types of connections to avoid include people who do not have a profile picture associated to their profile and people outside of your network whom you have never met before. Finally, clean up your network from time to time by removing connections who are no longer actively participating on LinkedIn.
3. Freshen Up Your Profile
Image © Yoel Ben-Avraham
According to Entrepreneur magazine, simple tweaks like updating your profile photo every few months gives off an algorithm to LinkedIn that your profile is “fresh” and up-to-date. Of course, it is important to use a quality image when updating your profile picture to project an air of professionalism. Avoid using images that are copyrighted without expressed consent from the owner of the image.
4. Create a Strong Headline
Write a headline that tells people who you are, what you do, and how you can help others. Communicate a concise message that will snag the reader’s attention. This statement is often what attracts people to check out your profile and engage with you.
5. Make Good Use of LinkedIn Groups
Groups on LinkedIn can be like networking groups in the “real” world. These are a great place to connect with like-minded business professionals, which can ultimately lead to new connections and opportunities.
LinkedIn groups are also a great resource for learning new skills and sharing ideas, as well. If you have a specialty or a niche, you might want to also create a specialized group on LinkedIn and invite people to engage.
6. Use Advanced Searches
You have the ability to get really specific when building your network on LinkedIn by using the “advanced search” option. It is important to remember that LinkedIn premium members have more options when it comes to searching than free accounts, but members with free accounts can still utilize advanced searching effectively. Search using a targeted keyword, such as “real estate brokers” within a 10-mile radius. You can even specify second-degree connections show up when you search as well.
On LinkedIn, you want to position yourself as the expert in your field. Additionally, cultivating new opportunities for your business is paramount to your ability to thrive in the business world. Using these tips, it is easy to grow your network using this professional form of social media. Never before have opportunities been so boundless than through the use of social media platforms like this one.