In the beginning stages of building your Facebook presence, the numbers can be a little bit discouraging. It may seem difficult to compete with huge pages that have hundreds of thousands of likes, and with very few followers and almost no likes or comments on your content, you will probably begin to wonder where you went wrong. However, you’ll be relieved to know that this is normal, and it’s a hurdle every new page has to overcome.
One important tip to remember when you’re building your following is that quality outweighs quantity. Although a large, healthy fan base is an exciting goal to have, your authentic fans are the ones who matter most. If you’re feeling clueless about where to begin, don’t stress. This infographic, courtesy of Visme, offers an easy-to-follow checklist for those looking to boost their social media reach.