As marketing continues to evolve, one thing remains true: email marketing is here to stay. This form of direct customer communication has the power to cultivate brand awareness, increase traffic to your website, and most importantly, drive sales. Additionally, it is one of the most cost effective options for most brands. Needless to say, this form of marketing should not be neglected as you plan your digital marketing strategy.
As you design your email marketing program, one of your main priorities should be building a solid list. From promoting your emails on social media to optimizing your website for list sign ups, there are many ways to gather contacts. In the infographic below, courtesy of Campaigner, discover 7 tips and tricks for building a killer email list.
