Many successful brands invest as much as 38% of their marketing budget on content marketing, and that number is expected to rise in the coming years. This is no surprise, as content marketing is one of the the most effective methods of growing audience engagement and gaining leads. Consistency in your messaging is critical in building brand awareness, and the content you produce can largely impact your audience’s opinion of your company.
You may be spending a lot of time and money on your content, but you can lose a lot of value if you aren’t tracking important key performance indicators (KPIs). If you feel that your content marketing strategy is lacking, this infographic shows nine KPIs that every business owner should watch.
