With social media quickly becoming one of the top marketing tools that companies turn to, it’s wise to know the ins and outs of these sites. YouTube has become a marketing favorite among companies and businesses looking to expand their reach.
Why market on YouTube?
YouTube provides three essential marketing tools for companies – reach, subscription, and engagement:
• Reach
o YouTube receives millions of views each month. With such a high viewing rate, it comes in second to Facebook in reachability.
• Subscriptions
o People can subscribe to your YouTube channel in the same manner that they can subscribe to your Twitter feed. This opens the door for a continuous steam of communication.
• Engagement
o Comment feeds and subscriptions allow you to engage constantly with your viewers
Videos are the ultimate medium for storytelling. They send a message in a manner far more captivating than print can. It is vital for
any company trying to increase its marketing to create their own YouTube channel.
YouTube is the second most popular social media platform, next to Facebook. What’s more, Google owns YouTube; so creating a YouTube channel will increase the chance of it appearing in a Google search.
Good videos are shared. If a viewer likes your video enough, they will re-post it on their own social media sites. Viewers often times will share videos they like onto their friends’ social media profiles, further extending your marketing reach for you.
Create and share compelling videos
Your videos need to be specific, and must relate to the product you are marketing. They also need to meet the needs of your audience, so don’t post anything irrelevant. Make sure your videos are full of information – they need to leave the viewers feeling satisfied and well informed.
Keep your videos interesting. Mundane content won’t catch anyone’s attention, and will do more harm than good to your branding efforts. They must also be well edited. Thankfully, you can do this yourself, and even on a budget. Download or purchase simple editing software to give your videos a clean, polished look.
Make Your Video Visible
Users should be able to find your videos on YouTube, but more importantly, with regular search engines like Google. To enhance the visibility of your video, start by giving it a catchy title filled with keywords.
Make the description of your video as vivid as possible, and include as many applicable keywords as you can think of. The more keywords you use, the more likely your video is to show up on search engines. And don’t forget to include as many keywords in your tags as possible.
Personalize and brand your YouTube channel
One of the most important things to do to your YouTube page is customize it. Create a custom background, one that represents the brand through its color scheme. By doing this, your YouTube page will create a unique and memorable experience for each of its viewers, while reminding viewers of your company as well.
Use Annotations
Annotations are the text bubbles that pop up during a YouTube video. They contain short and sweet comments, like “Hey you!” or “Subscribe.” Annotations are a crucial tool for any YouTube page designed to market a brand.
They are attention-grabbers, and are used to direct them towards other videos on your channel, the company’s website, and even other social media sites belonging to the company.
Lastly: advertise your YouTube channel on other social media platforms
• Post it on Facebook
• Imbed the video on your blog
• Tweet it
• Pin in
• Submit it to StumbleUpon
To sum things up, YouTube is an excellent marketing tool for businesses looking to expand their brand awareness. With compelling content, a unique channel, and an eye-catching layout, your YouTube channel will propel your reach.