Google recently announced its latest core update to Google Search, which is expected to refine search results and better connect users with relevant content. If you own an e-commerce business, this update may mean that changes are coming. Curious about what to expect? Here’s an overview of what’s evolving and the impact it may have on e-commerce sites:
Potential Impact on eCommerce Websites
Google’s algorithms are ever-changing, and the search engine giant continues to sophisticate its search criteria. As a result of its new core update, content specifically created for search engine rankings may experience a shift in ranking (in the wrong direction). Sites that offer high-quality, user-focused content are more likely to notice a positive change in rankings.
Good news for e-commerce or smaller niche websites: these sites stand to benefit if they contain well-targeted, valuable information. With Google’s newest update, even small sites can compete with the bigger names if they focus on creating great content.
Actions to Take
If you’re interested in ensuring that your rankings improve or remain competitive, there are steps you can take right now to ensure that your site doesn’t slip through the cracks. Google’s latest update means that pages with thin content (such as minimal product descriptions or generic content) will pay a price. To avoid these consequences, you can take the following actions:
- Audit your content. Content is king, and it remains vital to regularly audit what you’re putting out there for customers to see. Originality is a must, and you can improve the relevance to your audience by identifying what they’re most interested in. For example, if you’ve noticed that how-to blog posts have performed well, you can generate new ideas to build upon past success.
- Enhance the user experience (UX). The user experience is critical, and Google rewards sites that function without a hitch. If you’re not regularly checking in on your site’s usability, now is the time to start. Simple navigation, fast loading times, and mobile-friendly sites rank best.
- Evaluate performance. Although Google has rolled out the updates and outlined how they might affect users, you won’t know if anything has changed unless you track your site’s performance. To monitor how your page is faring, use analytics tools to keep an eye out for traffic fluctuations or rankings. Knowing where you stand will let you know if changing your strategy is necessary.
Google’s latest core update to Google Search has further refined the search function, which has the potential to level the playing field for smaller e-commerce sites. If you’d like to make your online retail site the best it can be, we’d love to help you navigate these changes in your favor. Our team is here whether you’re interested in a website overhaul or want to improve your content. Please reach out to us to schedule a consultation.