Despite its name, the newsletter is nothing “new”. In the modern day, most companies and businesses have one. This means marketers must do their part to ensure their content stands out. Some of the best practices for LinkedIn newsletters include the following:
Branding Yourself
Branding yourself involves controlling your image consistently and positively. With newsletters, this starts by creating a clever name for your newsletter and adopting an easy-to-relate-to theme.
Getting Visual
A clear and captivating logo for your newsletter goes a long way! But don’t stop there: invest in the visual throughout your publication. Add high-res images to each article and, when possible, avoid overly-used stock images (remember, you want to stand out rather than blend in). Of note, audiences tend to relate better to images that include people’s faces. Most humans are also suckers for animals.
Giving SEO Some TLC
Overusing SEO or implementing it incorrectly can hurt your newsletter (or any marketing material). However, customizing SEO titles and descriptions effectively helps your newsletter get found by search engines. If your SEO feels DOA, contact a marketing company that assists businesses in leaving their mark.
Engaging Your Audience
There are a few ways to engage an audience properly. The most potent way is to create a newsletter full of meaningful, informative content that hits the spot. Suppose you own a vacuum cleaner company, for instance. In that case, circulating a newsletter full of articles about the inner workings of vacuum cleaners or the science behind HEPA filters isn’t the best way to cast a wide net. On the other hand, articles on how regular vacuuming keeps families healthy, helps employees stay motivated and fights the flu and viruses are much more relatable.
Another way to engage your audience is to spotlight them. Ask a question that resonates with them and asks them to subscribe.
Sharing With Your Followers
While you don’t want to make your newsletter the mainstay of your identity, you want to share it on your social media platforms more than once. After all, there is no point in writing a newsletter if no one is reading it.
Maintaining a Publishing Schedule
Putting out one newsletter and calling it a day will likely do nothing for your company. Instead, commit to a publishing schedule and consistently send out your newsletter (whether once a week, bi-weekly, monthly, etc.). Even if your newsletter isn’t gaining traction, be patient: success might be approaching. If you have any questions about writing newsletters, engaging audiences, or SEO, give us a shout; we’ll be happy to help.