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Over the years, Pinterest has become an incredibly useful tool, both for personal and business use. For businesses in particular, Pinterest has provided a tool for marketing and communicating with not only potential clients, but other businesses as well.
For any business, no matter how well established or new, Pinterest is a tool that should certainly be used to its full extent.
Integrate Pinterest into your Business Website
Let your clients know that you have a Pinterest account. Does your company website have a blog? If so, pin your posts. If your company takes a lot of pictures, make sure those get pinned as well. One of the most interactive ways to integrate a company website with Pinterest is to add an ‘On Hover Pin It’ button.
With this feature, people will have the ability to pin images from your website onto their own Pinterest boards. A small “Pin It” button will appear when they drag their mouse over an image, making your website even more interactive and visitor friendly than before. This ‘Pin It’ button is incredibly easy to use. Find out more about how to utilize it here.
Communicate
Pinterest is an excellent tool for communicating and displaying the products your business has to offer. Followers have the ability to repin, but more importantly, they have the ability to comment on your pins.
When followers leave comments on your pins, it’s vital that your brand responds back. Communication and feedback are essential for growth, and building relationships with your followers will almost certainly expand your reach and notoriety.
Create a Business Page on Pinterest
If you’ve been using a regular Pinterest account for your business, take a moment out of your day to convert it into a business page. Aesthetically, there are no differences between a normal Pinterest and a business Pinterest account. However, a business Pinterest account allows companies to access important information via its analytics component.
For instance, companies can see how many people are viewing the boards, how many new followers they are gaining, and how many repins they are receiving, etc.
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Build Relationships with Influential Pinners
Any networking is good networking, especially if your company is in its infancy. If companies you admire are on Pinterest, be sure to follow them and repin their pins often.
Don’t be shy about leaving comments either; communicating with them will gain their attention.
Other influential Pinterest users are those who have already captivated your target audience. Follow and repin from their boards as well, leaving comments as often as you can.
In doing so, their users will be more likely to take notice of your Pinterest profile and traffic will start to flow your way.
It’s up to you
No matter how old or new your company might be, and regardless of what it offers, any business can benefit from Pinterest. It’s not just for craft ideas and fashion tips any more, if used properly Pinterest can become an incredibly powerful tool for marketing, promoting and expanding your business.
If you haven’t caught the Pinterest fever yet, it’s time to jump on the bandwagon.