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It’s fair to say that Facebook has impacted many of our lives. It’s kept us in touch with friends and family, it’s allowed us to discuss topical issues, it’s given us a forum for self-expression. It’s even acted as a news station, informing us of everything going on in the world. Thanks to Facebook, we all know more than we’ve ever wanted to know about pregnant giraffes.
Of course, its impact extends beyond our personal lives: it’s great for business, too. It’s so great, in fact, that if you don’t have a social media presence, you don’t have much of a marketing plan.
One of the reasons Facebook is so effective is because it’s continually evolving to keep up with the competition. Right now, that competition goes by the name Snapchat. Facebook’s answer to this? Facebook Messenger Day.
Snapchat’s Popularity
Snapchat has grown in popularity, going from something that teenagers were doing to wide use among other demographics. But its true popularity was only revealed when the company went public.
Per Business Insider, 158 million people use Snapchat every day, spending an average of 30 minutes using the app in any twenty-four hour period. This amounts to 2.8 billion Snaps created each day, worldwide.
Facebook Messenger Day is a Snapchat-inspired app that also taps into Instagram Stories. It allows users to interact with your videos, pictures, and other content through the implementation of graphics, emojis, and text. The messages disappear after twenty-four hours.
Using Facebook Messenger Day for Your Business
Messenger Day is a new tool businesses can use to market themselves. It’s especially effective for businesses that are small, as well as individual contractors. According to Social Media Examiner, it offers several advantages. These include:
It Allows You to Start Conversations with Customers: When a customer reacts to something you post, their reaction is sent via private message. This opens the lines of communication and allows you to reach out to individuals directly.
It Allows You to See the Number of Users Who Have Viewed Your Content: With this feature, you can see which type of content is popular and is being ignored. This shows you what people want.
It Allows You to Build Your Brand: All types of social media are conducive to brand-building, but posting content through Messenger Day benefits you by exposing your business to new clientele. Facebook users are the only ones who can share messages – post enough interesting stuff and you up your odds of going viral.
It Allows You to Showcase Your Other Accounts: Chances are, you’re not only on Facebook, but you’re on Twitter, Instagram, and – if you have a hankering for nostalgia – Myspace. Messenger Day can be used to encourage your friends to follow you elsewhere.
It Allows You to Share News and Images from Live Events: Whether you’re sharing news of a big sale, an upcoming merger, or streaming live from a convention, Messenger Day allows people to get to know you on another level. The more they know you, the more likely they are to network.
Facebook Messenger Day is a way to communicate with the customers you have, and of course, the customers you want. It continually advocates for user interaction and exposes you to larger audiences, which is essentially the main goal of marketing. Contact us to learn more!