In case you missed it, social networks saw a massive jump in active users, as 8.6 million Baby Boomers joined social media between July 2015 and December 2016. Facebook in particular has seen continued growth over the years; the social network had 1.86 billion monthly active users as of the end of 2016, up from 1.79 billion the previous quarter and 1.59 billion a year earlier. This is despite claims by Princeton researchers that Facebook would lose up to 80% of their users by 2017. Needless to say, rumors of Facebook’s death have been hugely exaggerated
No matter if you’re an advertiser or a news outlet, you’ll be smart to not abandon the social media giant. Two thirds of Facebook users in the US now say they use the social network to access the news, so it’s safe to say that plenty of people do their reading on Facebook. Still not convinced? This infographic, courtesy of Social Media Today, provides data that will show you why the platform is still relevant.
