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SEO (or search engine optimization) took the internet by storm over a decade ago, changing the way writers wrote copy and focusing on keywords above all. Since then, the game has changed – the quality of your content is more important than the keyword count. But, does that mean search engine optimization is no longer important? Not at all.
In fact, SEO remains an important part of your marketing strategy. Not only does it improve search engine rankings (which allows people to find you!), but it also helps make websites user-friendly, something you need if you want people to hang around your URL. In short, SEO exposes you to customers in a welcoming manner, potentially increasing your profit margin in the process.
So, is this a sign you should hire an SEO expert? This is a question only you can answer, but there are several clues that indicate an expert is essential. These include:
You don’t have time for SEO
If you’re running your own business, search engine optimization may not be in the realm of your DIY – simply, you’re too busy with other things. This is understandable, but it can still hit you where it hurts: in the wallet. Hiring an expert, on the other hand, allows you to automate your marketing, giving you the freedom to focus on everything else.
You don’t understand SEO
SEO is tricky: Google is constantly changing its algorithms and its rules. This makes it hard to keep up with (not to mention comprehend). If you don’t have the time, the patience, or the desire, consider a consultant.
You don’t have the tools
One of the major aspects of SEO is determining what works and what doesn’t. In order to track this accurately, certain tools must be employed. SEO experts have these at their disposal. And, more importantly, they know how to use them.
You aren’t seeing results
Of course, the biggest reason to hire an SEO expert is because they can help you get the results you can’t get on your own. In fact, hiring one on a trial basis may be enough for them to demonstrate what they can do. You may find that they don’t have much impact or you may wonder how you ever made a sale without them.
Hiring an SEO expert might not make or break your business, but until you take that leap, you’ll never know the potential. At the very least, an expert can help you keep up to speed with your competitors. They’ll help you gain exposure, as well…exposure to anyone who uses a little thing called the internet.