We’ve spoken before about the impact of video marketing, and there’s no denying the power it has in the digital marketing realm. If your brand isn’t utilizing video content in your marketing strategy, you might be missing out on valuable opportunities to expand your reach. Nowadays, online videos account for a huge portion of consumer internet traffic. Needless to say, it’s time for you to jump on the video marketing train.
Video is becoming more and more popular with businesses large and small, and people are enjoying it. In fact, many people even expect it. Almost 50% of internet users look for videos related to a product or service before visiting a store and 53% of smartphone users feel more favorable toward companies whose mobile sites provide instructional video content. In this infographic, Offeo shares even more insights on the value of video content.
