Google’s search algorithms change continuously, and the search engine giant has recently released a broad core algorithm update. Several prominent sites that were previously performing well have experienced a dip in rankings due to recent updates, while other sites are rocketing up the list. To ensure that your site maintains its rank or climbs up the search results, consider the tips we share here.
Tailor Content to Your Audience
Google has always placed a high priority on readable content, but now, it’s even more important to write directly for your audience. Google’s indexing technology continues to improve, making it possible to separate high-quality content from material that’s geared toward search engines. Before making updates to your site, be sure to ask yourself what value your readership will gain from the content you’re about to post. Pages lacking in engaging content won’t be rewarded, especially with Google’s most recent algorithm updates. To optimize performance, strive to create in-depth content that draws readers in and keeps them coming back for more tips, industry insight, or stories.
Differentiate Your Brand
To connect with customers and improve your Google rankings, differentiate your brand from competitors. Google takes originality into account when indexing sites, so take some time to determine what sets your brand apart so you can communicate the difference to site visitors. Your website is the face of your business, so use this space to demonstrate why your products or services are the superior choice. It’s okay to seek inspiration from competitors or other brands you admire, but steer clear of emulating others too closely.
Optimize For Mobile Devices
Google has recognized the increasing number of mobile users and in turn has responded with new mobile targeting updates. If your site isn’t currently optimized for mobile devices, make it a priority to make your content mobile-friendly. To do this, focus on creating a dynamic, responsive site that transitions seamlessly from desktop to a smaller mobile screen. For best results, avoid using Flash and be sure to test its user-friendliness to ensure simple mobile navigation.
Since Google’s algorithms are continually in flux, keeping up with the latest trends and changes can be challenging and frustrating. Our team is here to help. Whether you need a comprehensive marketing campaign or a la carte services, we’re happy to help you create a custom plan for your business. When you’re ready to learn more, please reach out to us.